Topic: Marketing and Advertising
Outfitted with consumer-appealing services, WeChat (works similar to Facebook and Whatsapp of the West) boasts of being the most demanding social media sites in China. Integrated with mind-blowing features allowing users to book air/train tickets, check the weather, book a taxi, order foods, share documents, transfer money, and explore e-wallet services, as of today WeChat has nearly 610 million users. Very naturally, the high market potential of the social platform has attracted millions of corporate to SMEs from the west to acquire a share of its gigantic consumer market.
It is, however, unfortunate that plentiful companies invested a lot in WeChat marketing find the smallest amount of viewer with an incredibly low increase of followers list causing an absolute collapse of their marketing endeavor. According to market research, this happens simply because of poor marketing strategies that don’t apply in China. To avoid this kind of frustrating experience, before stepping in China, you should consider hiring an experienced WeChat marketing agency ( adstochina.westwin/WeChat-Marketing-Agency ) which will make the entire roadmap of your marketing plan and help you fetch the best outcome of your SMM in China.
An outline of their whole marketing plan usually includes
ïƒ¼ What is your objective of WeChat marketing?
ïƒ¼ Who is your target audience?
ïƒ¼ What is your marketing budget?
ïƒ¼ Which advertising campaigns will be productive for you and will result fast?
ïƒ¼ What will be the overall strategy of attracting the target market and get new followers?
ïƒ¼ How to customize your content type and handle a conversation with followers?
5 Effective WeChat Marketing Strategies They Follow:
Customize your QR Code
Similar to all global brands, now with WeChat marketing agency you can start operating with QR codes on packaging of your product and other promotional tools. This appeals users to scan it enabling them to know more about the offers, discounts, promotional bonus, lucky draws, WiFi pass and more. Once it’s scanned, they happen to be the valued members and get through the contents. Aside from black and white, your agency can prepare your QR code more appealing to expert customization.
Posts Quality Content
The success of WeChat marketing depends primarily on how the content quality can boost the desire of customers who share your content. Here comes the expertise of a Wechat marketing agency which is specialized to include great ingredients to contents making them attractive to readers. Some of these include
ïƒ˜ Appealing with entertaining hot topics;
ïƒ˜ Making readers-engaging informative contents that inspire them to share their ideas on the topic within likeminded channels;
ïƒ˜ Using awesome headlines with images, videos, etc
ïƒ˜ Posting Q&A, ‘Know-How or ‘How to’ session explaining various customers solutions;
ïƒ˜ Posting content on a timely manner and sharing ideas;
Customer Appealing Campaigns on WeChat
Since the Chinese community enjoys joining various events like online games, polls, quizzes, etc, putting them on Wechat are likely to make your market booming on social sites. With their long experience, your WeChat marketing agency ( ) implements best campaigning strategies to connect more followers that help boost sales.
Promotes WeChat Account in Parallel Platforms
While working with WeChat marketing, your strategy should be aimed at increasing the visibility of your company and product profile. Accordingly, a professional WeChat marketing company suggests and promotes your WeChat account in equivalent social platforms such as Weibo with a view to driving more prospective traffic to your WeChat account.
Initiates Loyalty Programs
In order to gain customer loyalty and make them as your regular business customer, the agency works together with you to launch various loyalty programs including:
Offering VIP cards via different apps;
Presenting e-coupons which can help get discounts in big stores;
Granting fee gifts; and more