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Wednesday, 19 June 2019
Ways to Choose the Best Local SEO Company in Houston
Topic: Marketing and Advertising
Businesses, no matter big or small, comprehend the significance of strong online presence. Search Engine Optimization is one of the best tools that can help you thrive in your online business ventures. As there are multitudes of online businesses, it is quite essential to stand apart from the crowd of competitors on SERP.

Today majority of the online businesses seek the assistance of local SEO companies ( https://www.brazosvalleymarketing.com/ ) to promote their products and services. The key lies in finding the most reliable and efficient SEO companies to perform this task.

How to Find the Best Local SEO Company

Perform a thorough research

As there are several local SEO companies in Houston, it is imperative to conduct a thorough research before choosing the right one. Not all of these companies provide ideal services that would benefit your business website. Try to read reliable and authentic reviews on different companies and ensure that the company you choose can cater to all your requirements. Make a list of local companies that provide promising SEO services with a solid experience.

Ethical methods and techniques

A reputed SEO company uses ethical practices to improve search engine rankings. Organic methods such as white hat techniques help to improve website ranking in an ethical manner. Some companies promise to rank your business website within a short span of time using unethical techniques. This might do more harm than good and can cause irrevocable damage to your website.

Type of services

Before you choose to hire the services of a local SEO company in Houston ( www.brazosvalleymarketing/local-seo-company ), make a list of the services the company provides. Check the company portfolio for the type of services they provide to ensure that it synchronizes with your specific requirements. The company must also provide excellent customer service care which includes regular updates and polite communication.

Samples of previous work and testimonials

Prior to making a final decision on choosing the best SEO Company for your website, ask the company to provide you with samples of previous work or testimonials of previous customers. These samples are proof enough that the company has the relevant skills and experience in the SEO arena. When you have a clear picture of their practices and work ethics, you can take a better decision on which company you want to choose.

You need to consider several aspects before choosing a local SEO company to obtain flawless results. The service of an SEO expert is indispensable to attract traffic to your website and increase the conversion rates. A local Seo company is knowledgeable about the local markets and is the perfect choice to connect with the target audience.

Posted by brucem231 at 5:14 AM EDT
How to Choose the Right WeChat Marketing Agency
Topic: Marketing and Advertising
Choosing a marketing agency for advertising outside the country is a challenging task. Apart from basic research, there are many other factors that you need to consider. So in this post, we will look at the few key suggestions on how to choose a reliable WeChat marketing agency ( www.adstochina.westwin/WeChat-Marketing-Agency ).

1. Ask about Experience

The first thing you need to consider is the experience of your marketing agency in the Chinese market. An experienced agency has a deep understanding of Chinese consumers’ behavior. They know how to create effective WeChat marketing campaign that can resonate with the Chinese audience and produce results. They have gained knowledge of what works and what doesn’t from their years of experience of working in the Chinese digital landscape. So look for an agency that has some industry experience under its belt.

2. Check Reputation

Reviews and ratings give you a fair idea about the reputation of the agency. Read the reviews of past clients and find out whether they are satisfied with company services. Check the list of clients your WeChat marketing agency has worked for. What is its client retention rate? Check the company’s website for case studies. If it is not shown there, request your company for case studies. If your company has nothing to show, then you can assume they haven't achieved anything significant in the past. You can also request your company for sharing some references from past clients. A well-reputed agency would appreciate this gesture.

3. Verify Physical presence in China

Another key thing that adds to the credibility of the company is its physical presence in China. You don’t need a company that does not have local digital experts working on your project. Many web-based companies get their work done through freelancers, which is no good for your project. Look for a company that has an office in China as well and a local team of digital marketing experts. Chinese digital landscape is entirely different from the Western digital landscape. Less than 10% of Chinese know English. You need a company that has expertise in the Chinese digital landscape.

4. Ensure Effective communication

Communication is of prime importance when you’re outsourcing your marketing campaign. Make sure the company you are choosing have open channels of communication. Language should not be a barrier between you and your marketing agency. Ask about the reporting process of the company. Do they provide you the tools to track results and measure the impact of the marketing campaign? Is the company transparent about the process? Look for a company that maintains effective communication with clients and explains transparently how they work on their implementation in order to achieve the objectives.

These are the four key tips you can follow to choose the reliable WeChat marketing agency ( https://adstochina.westwin.com/who_we_are/index.shtml ).

Posted by brucem231 at 2:42 AM EDT
Tuesday, 18 June 2019
Understanding Social Media Marketing in China
Topic: Marketing and Advertising
China not only boasts an incredibly diverse and rich online landscape but also the largest social media market in the world ( https://adstochina.westwin.com/who_we_are/index.shtml ). Over 800 million internet users in China are looking for a platform for sharing their opinions, connecting with others and asking for product recommendations. That is a hell lot of content. While the top social media platforms continue dominating the western world, China has witnessed the emergence of multiple innovative social media platforms. These include shopping communities like Xiaohingshu, video sharing platforms like Douyin and many others. In this dynamic environment, global brands are looking to build their presence in China must keep a close eye on what is happening on social media platforms.

Importance of Social Media Marketing in China

A study by the Chinese government, the total active internet users in China are 802 million. This amounts to over 57% of the total population. If we compare with the US where there is an estimate of 300 million internet users or over 78% of the total population, China may not have the same market penetration but has a higher potential for growth. Interesting statistics is the level of mobile usage in China. 98% of people use the internet with their mobile devices compared to 73% in the US. This makes social media in China more dynamic and immediate with mobile users looking to platforms like Weibo and WeChat for the latest tips, testimonials, and recommendations. This high level of mobile penetration helps in driving the performance of huge online events like the Alibaba’s Singles Day. For global businesses, the massive size of the Chinese consumer market makes it critical for dedicating energy and time to track trends on social media. Observing and tracking exchanges on social media platforms in China is the best way for brands for building a deeper understanding of local values and perceptions and can also help in avoiding the risk of embarrassment and costly marketing missteps. With this in mind, let us understand why social media marketing in China ( adstochina.westwin/social_media_marketing ) is unique.

Uniqueness

The social media platforms in China are highly focused to attract mobile users which means websites are geared for instantaneous and quick sharing. Sadly, this mobile penetration presents obstacles for social listening. Businesses require specialized expertise for analyzing and tracking online discussions about topics, products, and brands. As western social media platforms are struggling to get a foothold in the Chinese market, social media firms in China step up and take this opportunity for innovation. Instead of dominated by a small group of the firm, the Chinese social media landscape is more robust and dynamic with platforms falling and rising on a faster timescale. A great example is a photo touch-up application Meitu. Following a huge loss in 2017, the company switched its focus from simple photo editing thereby allowing users for posting updates and chat I groups. From 2018, Meitu has witnessed a rapid increase in user engagement.

Posted by brucem231 at 7:42 AM EDT
Monday, 17 June 2019
Why Does Your Website Need SEO Techniques?
Topic: Marketing and Advertising
Search Engine Optimization or SEO techniques help to enhance online visibility and increases website rankings on SERP. A number of search engine optimization tools and techniques can be utilized precisely and correctly to obtain the desired results. SEO involves the use of specific phrases and keywords on website content and identifying these keywords when prospective customers search for products and services. There are several reasons to optimize your website and SEO is one of the most crucial strategies that can be utilized effectively for this sole purpose.

Reasons Your Website Needs SEO

To create brand awareness

One of the main reasons to choose SEO in Houston ( BrazosValleyMarketing.com/SEO ) is to build your brand, even though it is considered as a traditional marketing strategy. SEO helps to create content that synchronizes with the requirements of prospective customers and builds links from other sites to this specific website content. It creates an image for your brand in an effective manner and enhances your online presence.

Delivers impressive ROI

Investing in SEO is a long-term strategy that delivers high Return over Investment. However, Search Engine Optimization must never be perceived as a way to generate immediate sales and revenue. It is an on-going process and it requires time to yield results. Seldom can another online marketing strategy deliver returns like SEO? When utilized properly, SEO delivers the best results with consistent organic traffic to your website. Search Engine Optimization continues to work for years when you obtain services from an experienced and knowledgeable SEO professional.

Enhances user experience

SEO techniques aim to improve user experience and this is exactly the reason why you need professional assistance to optimize your website. User experience has a significant impact on conversions and eventually on your sales and revenue. It also easy to measure the results of your SEO investment and campaign. Tools such as Google analytics can be used to monitor your conversion, traffic, and other aspects that have an impact on your online business. It is easy to analyze those strategies, which function appropriately so that you can allocate your budget accordingly.

Enhances credibility and trust

A perfect combination of SEO and user experience equals to success in business. In the earlier days, it was relatively easy to rank websites with SEO tactics but now it has become quite tricky. It is essential to know your target audience to synchronize their requirements and your products. It is only when you gain trust and credibility that your website can earn authority. However, you need a good website that is easy to use and valuable information to build trust among users.

Optimizing a website is a challenging and complex process that requires time and patience. Now you know why SEO in Houston ( www.BrazosValleyMarketing.com ) is pertinent for every business firm- it helps to realize marketing goals.

Posted by brucem231 at 1:09 AM EDT
Thursday, 30 May 2019
Find a Voice Marketing Agency
Topic: Marketing and Advertising
A powerful voice marketing agency can make a difference in the influence and perception of a brand. Brand recognition and perception is crucial for the success of a business, and by marketing a brand correctly, companies are often able to reach much greater audiences and achieve higher profits.

One method that voice marketing agencies ( www.drumroll.com/voice-marketing ) use to help clients is to develop a growth strategy. In order to market effectively, a business must first understand its values, its goals, and the image it wants to have for customers. A strong brand has a clear identity and grows based on customer perception and value of this identity. Businesses that market their brand well from the foundational aspects of the company and upward will have the most success and positive publicity.

Another method of development that a voice marketing agency will use to improve a brand’s impression is creating content for their client. A good voice marketing agency will create content for their client that appeals to customers, and the type of content is varied based on the client’s needs. Whether a company needs a quicker promotional photoshoot, or some high scale media advertising campaign, desirable content has an immense impact on brand recognition.

Data and analytics also play a major role in a voice marketing agency’s tactics for brand development. Brand marketing requires thorough, informed decision making strategies, which can be overwhelming or complicated for a client to handle on their own. Clients need a quantifiable impact and profit from their brand marketing, and in using data analysis, particularly sales and social media statistics, quality agencies ensure that all of a client’s promotions and strategies are measured for impact. The use of a voice marketing agency will give a client access to accurate information about how their business is performing, while alleviating many of the pressures of handling the company’s economics.

Similarly to data insight, cultural and behavioral insight is critical for a business to succeed, and voice marketing agencies usually provide the service. Cultural and behavioral insight can mean the task of interpreting consumer behavioral patterns, knowing which modern pop culture references to use in an advertisement, analyzing economic data for the region and so on. Due to the fact that trends and popular culture shift so often, it is extremely important to have a company that is constantly keeping up to date.

Brand connections are also vital for a business to thrive. Whether it campaigns to connect better with a target audience, or to make valuable connections with other businesses and nonprofits that boost a client’s public image, a voice marketing agency is often able to create strong connections for a brand that a client couldn’t accomplish on their own. These connections are important not only for companies looking to create an image from scratch, but for brands that are looking to grow or gain positive perception in public view.

Overall, there are many methods a voice marketing agency ( www.drumroll.com/about ) will use to aid its client’s growth in both public perception and profit. Hiring an agency for brand marketing is crucial for businesses new and experienced, and is the difference between thriving and failing. Investing in these services is a wise move for any company looking to improve their image.

Posted by brucem231 at 12:42 AM EDT
Wednesday, 29 May 2019
SEO - How Does it Help Grow Your Business?
Topic: Marketing and Advertising
What is search engine optimization?

Search engine optimization is a method followed by website owners to optimize their website in order to ensure that the search engines identify them and improve their rankings. Based on SEO, a business will be ranked on the search engine results and this will create the potential for your business. SEO is more important than ever since every business owner is investing in it. It has the potential to help you achieve your long term business goals and to convert the leads into consumers. It is also a great way of making your website user-friendly.

How does it work?

As against common belief, SEO is not the manipulation of algorithms. It is a strategy that is developed as a part of the digital marketing activity of a business. SEO in The Woodlands ( www.brazosvalleymarketing.com/the-woodlands ) offers professional services to ensure that your business is at the top of the search engine results. Through the use of right keywords and quality content, your website will be optimized and the search engine will identify those keywords and show your business at the top of the search engine results. First of all, you need to select the keywords that are related to your business. When the consumers search for using the specific keywords, your website will show up and the consumer will be driven to the same. Users trust search engines that show the businesses at the top. Most consumers tend to click on the first five businesses that are displayed on the search engine results.

SEO can help you beat the competition in an efficient manner. If there are two businesses offering similar products and services, one business uses SEO and the other does not, the business with an effective SEO strategy will drive more consumers and generate higher revenue. It also helps build a website that is user-friendly and smooth. When consumers click on your website, they need to have a seamless experience in order to turn into paying consumers. You need to ensure that your SEO is strong and the website is easy to navigate with a call to action button. There is no guarantee that the consumers who visit your website will be buying your products, some consumers may visit and leave the website while there could be others who would make a big purchase. SEO in The Woodlands ( http://www.brazosvalleymarketing.com ) will help you achieve your long term business goals through innovative and creative strategies. Consider your goals and your target audience when building an SEO. It also includes a number of activities like link building and off-site SEO. However, it is important to note that quality content is a must for every business to grow.

Posted by brucem231 at 7:16 AM EDT
Ways to Choose an SEO Firm
Topic: Marketing and Advertising
There is no shortcut to gain more traffic to your website. Search engines like Google expect you to put quality content on your website that is relevant and informative. However, only quality content won’t help you to get your website rank higher in the search engine results page. You need to optimize your website completely and this optimization takes effort and time. If you are new to search engine optimization (SEO) and search engine marketing (SEM), it is wise that you take help of SEO professionals/firms that have years of hands-on experience and possess the necessary skills. Here are a few tips you can adopt to choose the best SEO firm in Houston.

1. Search online and find referrals

Every SEO agency will definitely have an active online presence and make itself visible, either by organically reaching the top position of the search engine result page (SERP) or use targeted ads to be visible for people like you who are looking for an SEO firm in Houston ( http://www.brazosvalleymarketing.com/ ). What’s better is that you can use a referral from friends, family or colleagues who know an SEO agency and have worked with the firm before.

2. See if they are available for you

You don’t want to work with a firm that ignores its clients and dictates its own terms. Once you have shortlisted potential SEO firms in Houston, give them a call or mail them. Prefer those firms that are responsive, quick and friendly in their approach. SEO takes time and it is wise to associate with a firm that is compassionate and understanding.

3. Expect realistic promises

As mentioned before, search engine optimization takes a lot of effort and time to deliver organic success. And you can consider your SEO attempts a real success only when your website organically reaches higher positions on the SERP. Avoid SEO firms in Houston that promise you unrealistic targets and say they will get your website on the top within weeks or a few months; because it is ethically not possible.

4. White Hat Techniques

The reason why ethics is mentioned in the previous point is because there are many SEO firms that follow fraudulent approaches to get instant traffic. However, Google is smart and recognizes such black hat techniques, thereby permanently downgrading a website using such techniques. Ensure that the SEO firm you approach only uses white hat techniques (ethical ones), even if the results are slow.

5. Plan and Pricing

Lastly, you need to firmly ask the SEO firm in Houston ( www.brazosvalleymarketing.com/Houston-SEO-Firm ) to state its fees, expected turnaround time and a customized SEO plan for your website. Give the firm a buffer period to come up with a decent quote so that you know what you are signing up for. If everything seems feasible and realistic, go ahead with the particular SEO firm.

Posted by brucem231 at 5:32 AM EDT
Wednesday, 15 May 2019
What You Need to Know About Baidu Advertising?
Topic: Marketing and Advertising
China is one of the most lucrative markets in the world for all online business entrepreneurs. However, the search engine landscape in China is quite different from that of the western countries. China has unique search engines and social media platforms that serve as an interacting platform for entrepreneurs and businesses. This is exactly the reason why businesses must hop on to Chinese social media bandwagons to reach out to potential customers.

Baidu advertising ( adstochina.westwin.com/Baidu-Advertising ) is one of the most popular social media platforms that provide a wide range of services. It is tantamount to Google and used by more than 700 million users in the country. Baidu advertising includes various types of services such as cloud storage, Baidu maps, music streaming, images, and so forth. It is essential for businesses to be on Baidu as it creates brand awareness. Majority of the Chinese internet users believe that only reputed businesses are displayed on Baidu. Baidu advertising or Baidu Pay per Click is one of the best channels to reach out to target audience and improve sales and revenue.

Types of Baidu Advertising

Baidu PPC or advertising is a part of the Baidu marketing strategy. It also includes Baidu SEO. There are three types of advertisements in Baidu, which include union advertising, brand power link, and search advertising.

Brand power link

One of the unique services provided by Baidu ads is brand power link. It provides a wide field of exposure to the brand with the help of various tools such as animated flash advertisements, images, products with introduction and videos. It also provides an attractive display, which plays a key role in brand awareness.

Union advertising

Baidu provides more than 300,000 websites for union advertisements with different categories. Users can choose websites based on these categories to display product advertisements.  Baidu union is one of the most effectual platforms to display products and services to potential customers. Users can also use this platform to highlight their products individually.

Search advertising

Another type of Baidu ad is the search-advertising platform where ads are shown in diverse layouts. You can even include a background with different colors to separate it from other ads in the search results. In some cases, the ads are displayed in Cache link rather than in a Sponsored link. You can display different ads on a single homepage with the help of this platform.

Online advertising is the most effectual way to reach out to target audience in China and the majority of the businesses obtain great success from this form of advertisements. One of the main reasons most people use Baidu is that these ads are displayed on tablets, mobiles, and computers, which ensures maximum product exposure. Baidu advertising ( https://adstochina.westwin.com/who_we_are/index.shtml ) includes various processes and therefore it is important to work with an experienced agency to obtain maximum results.

Posted by brucem231 at 3:22 AM EDT
Tuesday, 23 April 2019
All You Need to Know About Voice Marketing Agency
Topic: Marketing and Advertising
The business of marketing and branding is huge. Companies competing for attention and market share must be able to execute a solid marketing strategy and have a strong brand. Hiring a reputable marketing agency is the first step in building a solid brand. Marketing can be broken up into several areas including, but not limited to, online marketing, social media marketing, print marketing and voice marketing ( www.drumroll.com/voice-marketing ), with the latter becoming increasingly more popular due to the hype surrounding voice-activated technology, such as Siri, Amazon’s Alexa and Google Home.

What does voice-activated technology do?
When the internet was introduced, users were mind blown with the fact that information was available at their fingertips. Today, you don’t even have to lift a finger to get information. You can simply say, “Hey, Siri,” or “Hey, Alexa,” or “Hey, Google.” These voice-activated devices will spit out information, play music and podcasts, place an Amazon order and even tell jokes.

Stats on voice-activated device usage
Voice assisted searches are on the rise and changing consumer behavior. Consumers want to get information even more quickly than before. Voice-activated devices allow information to be acquired in a matter of seconds. From local and world news, to solving math equations and making dinner reservations, to finding recipes, there is almost nothing a voice-activated device can’t find. Statistics compiled by BrightLocal indicated that:

•  58% of consumers have used voice search to find local business information in the last 12 months.

•  46% of voice search users look for a local business on a daily basis.

•  What consumers want most: to be able to use voice search to make reservations, to hear business prices, and to find out which products businesses have.

•  27% visit the website of a local business after making a voice search.

•  25% of consumers say they haven’t yet tried local voice search, but would consider it.

•  76% of smart speaker users perform local searches at least weekly—with 53% searching using these devices every day.

•  Consumers are most likely to perform voice searches to find further information on local businesses they already know about.

•  Voice searchers are most likely to look for restaurants, grocery stores, and food delivery.

•  Just 18% of consumers have used smart speakers for local voice searches.

What is voice marketing?
An experienced marketing agency can assist companies with developing a voice marketing strategy, which is a set of tactics and strategies designed for reaching audiences who are using voice devices. A well-planned voice marketing strategy will successfully take advantage of the growth in people using voice-controlled devices on a much more regular basis.

Why companies need a voice marketing strategy
Simply put, companies need to stay current and follow marketing trends. Recent data shows that, as of January 2018, 16 per cent of Americans – or around 39 million people – owned a smart speaker in their home. Consumers and businesses are moving towards voice-activated technology to search for things they need. Developing a voice marketing strategy can help businesses take advantage of this trend.

How voice marketing is different
Voice marketing has completely changed the way people interact with brands. Gathering information or finding a location has never been so easy. By asking a voice-activated device a question, you can get answers instantly and with virtually no effort. People can get from point A to point B, simply by asking the voice-activated GPS in the car for directions. Voice marketing ( www.drumroll.com/about ) takes advantage of what humans already do naturally, talk.

Posted by brucem231 at 4:30 AM EDT
Saturday, 20 April 2019
Social Media in China: Promoting Your Products and Brand
Topic: Marketing and Advertising
When it comes to promoting your brand in the Chinese market, social media is one of the platforms that one must penetrate for spreading your brand to a large audience. In China, on a daily basis, there are over 900 million active users on WeChat and on a monthly basis, there are over 12 million active users on Weibo. It is no surprise that the above two combined a vast majority of the customers in China and you will be missing something big if you are not in social media. Most of these consumers check their statuses, messages and follows brand multiple times in a day, therefore staying active with your social media marketing in China ( adstochina.westwin.com/social_media_marketing ) is crucial for your business prospects. We have mentioned a few ways for improving your performance on different Chinese social media.

Awareness of Brand – This is one of the number one methods for spreading your brand in the market regardless you are established or new to the Chinese market, foreign business or domestic business. Social media marketing in China takes advantage of the established Weibo and WeChat platforms and let an average user know what about your business. You want the customer to find you quickly, click on your ads and learn about the products as well as services you are offering. One can also take advantage of the Key Opinion Leaders on these platforms for spreading knowledge about your company.

Capturing the Chinese Hearts – With the help of social media marketing in China, you are able to interact with your consumers in multiple ways that were not possible in a traditional store ten years ago. The loyalty of your brand helps in retaining the existing customers and these customers recommend their friends and family about your brand thereby accelerating your business growth and boost the prospects in the Chinese market. With engaging and interesting content on Weibo, your followers will share the content with their family and friends thereby boosting the visibility reach of your brand. In addition to that, WeChat helps in providing fast customer support as well as other services like paying for goods or services through smartphone or advertising to the citizens within the geographical location of your traditional stores. Customers always want quick service when dealing with brand support. That is exactly offered by the social media which will help in growing your business through positive experiences growing loyalty. Through Key Opinion Leaders (KOL) marketing, one can boost loyalty and reach your brand through various contests.

Increase Sales and Traffic – By taking help through social media marketing in China ( https://adstochina.westwin.com/who_we_are/index.shtml ), it gives a platform for showcasing your brand to a large audience and in quick time. Earlier, one had to rent billboards, put up flyers, buy ads in newspapers but now on your social media accounts, you can create engaging content or small ads and spread the word of your company quickly. This will help in increasing the traffic to your company’s website and social media landing pages.

Posted by brucem231 at 6:40 AM EDT

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