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Thursday, 4 October 2018
Video Production Services: Things to Consider While Hiring
Topic: Marketing and Advertising
It would seem that given today’s social media environment ( ), video production is a requirement for every organization as videos are an effective avenue to reach audiences across any number of devices today. Videos are everywhere, be it TV, the internet, tradeshows, social media and outdoor communications - the fact is to successfully leverage video organizations need a comprehensive strategy.

Why has video become so popular? Well, videos are engaging, effective and detailed, making it possible for organizations to convey their message typically in a span of 2 to 3 minutes. Further, video production can either be done in-house or outsourced to companies which offer professional video production services.

In-house production has its downsides, mainly increased production cost and process. You need to have a dedicated film production team, pay them, buy all the equipment and even accommodate travel, production expenses, and equipment maintenance. To that end, to alleviate a lot of those headaches it’s often better to work with a professional corporate video production partner, who can offer video production services for a flat fee. These video production companies have the experience to guide you through the process both from a creative and technical aspect; all with an eye on helping your organization produce quality corporate video content.

As you think about integrating video into your corporate communication, marketing, and PR plans let’s look at what to consider when you think about brand film production. Here are key aspects to keep in mind when you think about hiring these video production companies - and how to find the right video production service for your organization.

1.  Define Your Requirements

Before starting the video production, you get to play a major role in ideating the video. Ideation includes deciding the message to be conveyed, the target audience, the way the idea has to be delivered, and the video format (live action, interview, B-roll, animation or some other type of corporate film or brand film). Before you approach professional video production companies, make a list of your requirements. This will help the conversation and allow each video production company to share insights into their services and how they can deliver your requirements. In a nutshell, these requirements will allow the video production company to ensure the right solutions are in place to allow your organization to have a successful video production project.

2.  Research and Shortlist

Once you have defined your requirements, make a shortlist of all the video production companies which can cater to your production. Speak with these video production companies and ask about their fee structure, timelines, and learn about their approach to corporate video production. Gauge how well they are suited to meet your needs, do they have the right experience, and can you see working with these people on an on-going basis to produce your corporate video production? This analysis will enable you to compare Apples to Apples and know all of the particulars before you choose the right video production company for your project.

3.  Review and Select

Once you have shortlisted two or three video production service providers, and requested a quote. It’s time to review the quotes provided - compare number of cameras involved, what size crew they’re proposing to use, do they understand your story, what’s their proposed timeline is to complete and deliver your corporate video production.

Once you're ready to move forward with the video production project ( ), reach out to the video production company to begin the process. We recommend that you ask the selected video production company for a full scope of work in writing with their formal quote to eliminate the potential for budgetary or delivery surprises at a later date.

Posted by brucem231 at 2:09 AM EDT
Thursday, 16 August 2018
Why Should You Continue Services of SEO Company in Houston Throughout the Year?
Topic: Marketing and Advertising
Being a promising business person, if you’re intended to generate more and more organic web traffic that grossly covert into potential leads, boost sales and upscale revenue then, hiring SEO company in Houston is the only way out. In order to retain your position in SERP apart from obtaining professional SEO services ( BrazosValleyMarketing/SEO-Company ), what is more important is continuing such campaign all the year round. Why it’s vital? In essence, SEO strategy is quite comprehensive and combines several methods, which work together, if effectively synchronized and produce the most desired outcome. How they make it done! Let’s have a look to certain SEO Strategies.

Strategy Development by SEO Company in Houston

Practically, the needed SEO campaign for your products and services takes a great deal of planning to make it effective and yield producing. The foremost phase of SEO is well-understanding about the industry where you are operating and its competitiveness especially that applies to internet marketing. Accordingly, your trusted SEO company in Houston undergoes activities like research of keywords, designing and developing of landing page, link building and mapping other procedures to make it a objective based organic digital campaign.

On-Page Optimization

To boost visibility of a site, on-page optimization has a significant role in SEO practices. Professional SEO companies know the best techniques to deploy on-page optimization to bring your page the prospective traffic without a glitch. Basically, this is the place where expertise of your SEO matters since unproductive on-page optimization deprives you from getting the desired search results.

Content Development

The maxim that ‘Content is the King’ has always been the reality and which is why SEO company in Houston has been equipped with professional class of content writers. Depending on one’s marketing plan, a range of contents are developed and posted as SEO contents, blogs in your web, guest posts, press release, and reputation management topics and so on. Often they use animated videos, infographics that make content marketing more appealing to search engines as well as your potential traffic.

Social Media

Use of social media is a brilliant way to promote your products and services through related business contents and enjoy increased exposure from clients all across the world. Equipped with an expert SEO company in Houston, you don’t require hiring a different social media group while the use social media channels and SEO techniques go hand-to-hand in effective SEO efforts.

Link Audit

Quality link building is an essential part of SEO that helps maintain superior and consistent ranking. It is not uncommon to find some low quality contents having link to your quality website. Spam links can harm your SEO campaign to a great extent and this is because SEO company in Houston ( ) stays vigilant throughout the year to audit and eliminate those useless links and keep you status intact.

Posted by brucem231 at 1:52 AM EDT
Monday, 16 July 2018
Choosing the Right SEO Company
Topic: Marketing and Advertising

Search engine optimization or SEO is an important term to understand in order to succeed in digital marketing. Every consumer uses the search engine ( ) to look for products that fit their needs. Based on the results displayed by Google, the search engine ranks the business and drives the consumers to the relevant websites. Once the consumers click on the website, they can choose to make a purchase or to let it go. SEO can help drive traffic to your website but it cannot ensure that the consumer makes a purchase from you. In order to ensure that the consumer purchases your products and returns for further purchase, you need to optimize your website. This means you need to make it user friendly with high quality content and easy to navigate mechanism. If the consumer has to wait for a long time for the page to load, he will lose patience and look at a different website. This is where your competitor wins over you even if your SEO is in the right place, but the website is not optimized.

In order to achieve a higher return on investment and to succeed in the SEO campaign, you need to research for the best SEO companies in Houston. They offer excellent services with regard to an SEO audit and develop a strategy that meets the needs of the business. Having professionals handle your digital marketing means you can focus on the areas that require your attention. The skilled team will build a strategy keeping you at the forefront and will also analyze the data in order to ensure that your financial goals are achieved. Look at the professional experience of the company before hiring them. It is best to make a list of the best SEO companies in Houston before you decide to hire them. Meet them in person and lay out your expectations. You need to tell them what you expect from their services and inquire about the charges for the same. Based on their knowledge of the industry and their experience in the field, they will work with you and be your partner in growth. You need to keep in mind that the results will not be seen overnight, SEO is not a onetime thing and it takes time to achieve the goals. However, it can be rightly said that digital marketing ( ) is much more cost efficient than traditional marketing. You will be able to achieve the results through effective campaigns and quality content. The first step to achieving success is by choosing the right company to work with.

Posted by brucem231 at 7:06 AM EDT
Updated: Tuesday, 24 July 2018 6:41 AM EDT
Wednesday, 27 June 2018
Tips for Hiring a Video Production Company in NYC
Topic: Marketing and Advertising
According to a report, online video is 600% more effective than other communication channels which speak for itself that video is the best way to engage customers.

Video production is a professional’s job and there are several video production companies in NYC who can do justice to your project.  But, how to hire a video production company ( ) that can deliver results. Here are a few tips to help you choose right video production studio to help you develop a corporate video production strategy.

1.  Strategy & Professionalism

The right NYC video production partner will be able to not only provide a technical solution but help you to identify a strategy for fully leveraging corporate video production for your organization.

Additionally, you want to find a partner that is experienced, professional, and capable of working with your team to execute the project. The ideal partner should be able to provide quality counsel and work with your team members in a professional manner to produce the project with a pleasant demeanor.

2.  Relevant Experience

Video production companies in NYC have may different kinds of experiences and capabilities. You want to find a partner that has the attention to detail, production process, and creativity to bring your project to fruition - and within the budgetary ballpark that you are working with. It doesn’t do you any good if the company you select can do what you want for 10 fold the budget you’re working with - so finding the right partner and the right balance is an important part of the equation.

3.  Get Multiple Quotes

Check quotes from several video production studios to identify the pricing trend in the market. It can be a time-consuming process but worth it. The pricing for creative work varies widely and once you understand the pricing structure, you can determine the right price for the project.

You don’t necessarily want to hire the video production studio offering the lowest quote though; you’re looking for the right balance between experience, creativity, and professionalism. The right partner will likely be able to offer you a flat-rate; which will make budgeting easier and alleviate any budgetary concerns once you have started on the production process.

4.  Production Flexibility

As you embark on finding a corporate video production partner in NYC you want a production company that can be flexible depending on the requirements of your project(s). So, whether you want to shoot in-studio, or shoot on-location, you want a video production company in NYC that can deliver quality work regardless of the needs for any particular initiative. Additionally, while your organization may be based in the New York City area - you want a video production company in NYC or elsewhere that can work with you to capture and produce video content anywhere. So, look for an NYC video production company that has the production flexibility to meet your needs whether you’re based in NYC or need to capture a testimonial in Tulsa.

5.  The Creative Team

Lastly, the creative team is as important as the infrastructure. You need to spend a considerable amount of time with the team working on your project.  You should be able to relate to them and both parties should be able to communicate their ideas and viewpoints freely.

Creative teams in organizations have specific profiles that tell you about their skills and lot about the tone, style and production values of their work. These things are worth checking out.

The tips given above will help you select the right company from long list of video production companies in NYC. It is necessary the video production company ( ) you select truly understands your requirements and is committed to listening and being your partner in video production.

Do you have a helpful tip for selecting right video production studio? Feel free to share.

Posted by brucem231 at 1:25 AM EDT
Saturday, 28 April 2018
Leverage the Potential of Corporate Videos with the Help of Video Production Companies in NYC
Topic: Marketing and Advertising
Organizations - large and small - use video content to reach their target audience. A well scripted and well shot video not only garners attention from consumers, but also potential investors, prospective employees ( ), and creates a positive perception of the brand. Here is how a video production company can help you leverage the capabilities of a good corporate video.

Turnkey solutions

A professional video production company in NYC takes care of all the video production needs from A to Z. These turnkey solutions are designed to cover all aspects from pre-production planning to post-production editing and publishing services. The team works through multiple stages from scripting, to capturing, and editing the video to bring the corporate video production to life. Good vendors also ensure that the filming is done using high quality, state of the art equipment for crisp and clear outputs in high definition - and they ensure that subjects are properly lit and sound is properly captured. They take care of every technical detail to ensure that the final video is produced in a professional manner.

·  Shooting onsite

Corporate videos, especially those built around processes and people at work require the content to be shot onsite, usually at the client’s office premises. From capturing the staff at the corporate offices in Miami, or interviewing the team in Denver, or showing off the latest innovations in Salt Lake City, professional video production companies in NYC are able to do it all. Good vendors do this by transforming the site into a shooting location through the use of equipment and props, lighting, microphones, lenses, sound dampening blankets, monitors, sliders etc. The right video production company in NYC will provide all of the tools for a successful production.

·  Shooting in studio

Sometimes, it is easier, more practical, and cost-effective when videos get shot in a professional studio environment. For these types of projects, many video production companies have their own studios or have relationships with various professional studios that makes capturing corporate video productions easy. Some types of content that may do well in a studio environment would include executive presentations, product demonstrations and training introductions, as well as round table discussions.

·  Capturing events

Events, whether they are hosted by businesses or backed by them through sponsorships, are a great source for brand awareness and recall. Video production companies in NYC help with such needs by capturing thought provoking interviews, leadership talks, panel discussions, and working with event organizers to live stream and broadcast events to a global audience. Video is a powerful tool to leverage the event and reach global audiences and extend the investment beyond the physical experience. Further video assets created during an event can be utilized in social media activities and other marketing tactics ( ) well beyond the physical event.

So, when it’s time to identify and create corporate video content for your business, or non-profit, video production companies in NYC are your go-to partners for all corporate video needs.

Posted by brucem231 at 8:36 AM EDT
Thursday, 18 May 2017
Developing a Brand Strategy
Topic: Marketing and Advertising
Maintaining a successful business can be a delicate balance. The most successful companies build their reputations by having familiar traits that their audience can clearly and immediately identify as belonging to them. They are recognizable, unique and trustworthy. However, in order to stand the test of time, the most successful companies also must keep their offerings and their communications fresh, exciting and contemporary. So how does a company find that perfect balance between familiarity and freshness? It's all about having a strong brand strategy. A brand strategy ( KeltonGlobal/Brand-Strategy ) is essentially the company's public identity. Once that identity is established, it provides a framework through which the company can make decisions about what they're going to offer and how they are going to reach out to their audience.

The Big Picture

Though a brand strategy can involve elements and details like logo, brand colors, and product lines, it's so much more than that. A brand is about the big picture, the tone, and the overall image you want to put out into the world. Once that brand is established, elements like logo, packaging, and ads can be created to reflect it and reinforce the bigger picture you're trying to paint.

Companies who focus on elements of their brand one piece at a time without a broader brand strategy run the risk of lacking cohesion and never being able to make a big statement. A brand strategy is the umbrella under which all marketing and communications efforts should fall, and it will serve as a guide for all of those smaller elements.

Your Brand as your Company's Personality

Still a little unsure about what a brand strategy entails or what its purpose is? Here's another way to look at it: your brand is your company's personality. Your brand is the overall way it looks, feels and sounds. Your brand is the impression your company leaves, regardless of what ad campaign you're running or what products are in your current line. A brand personality can be sharp, sophisticated, witty, rugged, caring, or just about anything else. Just remember that it needs to speak to your audience to be effective.

Communicating with your Audience

A well developed brand is important because it's your means of communicating with your audience, even when you don't appear to be saying anything directly to them at all. A strong brand creates a presence, a mood, a tone, and lets everyone know exactly what you're about. This is important at a time when, more than ever, people make purchasing decisions based on values and image more than on the product or service itself. A solid brand strategy will help you to determine who you are, and it will allow you to communicate that to your audience. Once you have a good brand strategy in place. The other pieces will follow for a strong, cohesive and reliable market presence. A brand strategy can stay in place for years, and it can yield multiple marketing ( KeltonGlobal ) campaigns that are each unique, allowing you to attract new audiences while still maintaining that thread of consistency, keeping your current audience interested. A brand strategy is all about striking that perfect balance, keeping your company fresh yet familiar, new yet reliable.

Posted by brucem231 at 12:18 AM EDT
Friday, 14 April 2017
Mapping the Consumer Journey for Your Business
Topic: Marketing and Advertising
Whether we realize it or not, the process of making the decision to purchase something can actually be quite lengthy and complex. That process of becoming aware of a brand or company and then making the decision to purchase from them is often referred to as the consumer journey. The consumer journey ( ) is, essentially, a series of steps that consumers must go through before they make a purchase. If you want to maximize your business, both for you and your customers, it's a good idea to look at the concept of the consumer journey through the lens of your own brand to see what insight you can gain.

The Basic Framework of the Consumer Journey

Although there are differences in the way different people outline the consumer journey, the basic framework tends to be the same. Typically, the consumer journey includes the following steps : awareness, consideration, purchase, and loyalty. What this means is that the first step to a consumer buying from you is general awareness of your brand, even if they're not currently in the market for what you're selling. By successfully creating awareness, you will have a presence in the back of their mind for when they are looking to purchase. Awareness is created through effective marketing and advertising, as well as through word of mouth.

Consideration is when the consumer actively and consciously starts to consider your brand. It is at this point that they start interacting with your brand, and even though they haven't made their decision to purchase quite yet, it is still an important part of the consumer journey.

Purchase is exactly what it sounds like; it is the result of positive awareness and consideration of experiences. If the consumer is happy with their purchase, loyalty will likely follow. Now that you know the basics of the consumer journey, you can look at the potential barriers your customers might encounter in each step.

Putting it into the Context of Your Business

Though the consumer journey is basically the same across all businesses and industries, your individual business ( ) will provide context for how each step plays out for your potential customers. It is important that you consider each step of the consumer journey—and that you think about what each one might look like for the customers you are trying to target.

In order to create a consumer journey map that is unique to your business and your potential customers, look at each step of the journey (awareness, consideration, purchase, and loyalty), and for each step, ask yourself two questions: What am I doing to encourage this step? And what are the potential barriers to this step? For example, you might determine that you are encouraging awareness by running ad campaigns and maintaining social media accounts, but in making yourself look for potential barriers, you might realize that your ads aren't running in the best locations, or that your social media presence hasn't grown in a while.

By identifying your efforts and potential barriers, you have the information you need to make adjustments that will make the consumer journey faster, easier, and less complicated for your potential customers.

Posted by brucem231 at 2:45 AM EDT
Wednesday, 15 March 2017
What is Concept Testing?
Topic: Marketing and Advertising
What is Concept Testing?

In a nutshell, concept testing (also known as market testing) is the process of using both qualitative and quantitative methods to evaluate consumer response to a product or service before that product/service is released to the market. Concept testing ( ) allows companies and manufacturers to gauge whether or not their products will be successful in the market place. Concept testing also helps companies determine which demographic their product appeals to, how they should market, etc.

Concept testing also provides companies with the opportunity to “try out” their products using field surveys, personal interviews, and, very commonly, focus groups. All of these methods allow companies and product manufacturers the opportunity to both evaluate and generate product concepts. For example, a focus group may be able to help guide a company’s product development in a different direction; companies collect and review the participants’ responses to find out how the product was received (and by whom), and whether or not improvements or changes need to be made.

Smart Business

Concept testing takes much of the guesswork out of business; it enables companies to research customer response to a product before spending time and money manufacturing and advertising that product. Generally speaking, concept testing involves three components :

1.  Concept evaluations : This is the stage in which concept ideas are presented to an audience of potential consumers. These ideas are then quantitatively evaluated by the consumers. Consumers are asked to evaluate the product based on a variety of factors.

2.  Positioning : Positioning is a form of customer evaluation wherein concepts positioned in the same product class are reviewed together. For example, consumers may be asked to review six different brands of lipstick or dishwasher fluid (or six different concepts for a new lipstick or dishwasher fluid). This is a kind of “compare and contrast” method of concept evaluation.

3.  Product/Concept Tests : Consumers are asked to first review a concept. Then, consumers are asked to review the corresponding product for that concept. The results are then compared.

Concept testing has become a trusted and integral part of doing business. In fact, because of the advances in communication and transportation technology, companies ( ) are able to engage in concept testing on a global scale, not just locally or regionally. Companies can solicit consumer responses from various demographics in various national and international locales, determining how well a product would do, not only in a local setting, but also in an international one. Companies who are thinking of releasing a product globally will engage in trans-national concept testing situations.

Think First

The main advantage to concept testing is that companies and product manufacturers are able to get explicit feedback on a product concept before releasing it into the market, saving them time, money, and energy. Companies can also try out multiple product ideas in order to determine which one appeals to potential consumers the most. While there are a variety of factors to consider when reviewing consumer responses to products (demographic, location, buying history, etc.), their responses form a crucial part of helping a company release an effective and successful product into the marketplace.

Posted by brucem231 at 2:21 AM EDT
Saturday, 25 February 2017
Why Your Brand Strategy Matters
Topic: Marketing and Advertising
More Than Words

Why do companies have brands? What can a brand say about a company? How does a brand strategy communicate a company’s vision and ideas? How does a brand affect consumer emotions or purchasing habits?

First of all, a brand is more than a logo. A brand encompasses every aspect of a company’s products and services, values, ethics, and reputation. The more successful a brand is, the more successful the company. For example, top brands are instantly and often internationally recognizable, usually by their logos. However, what many people don’t realize is that a company’s logo is just one small component of a successful and strategically marketed brand. For example, the Nike swoosh is not Nike: Nike is whatever people associate that swoosh with; it’s what they feel when they think of Nike. Do they associate Nike with top athletic gear and high quality standards? Or do they associate it with cheap sweatshops and underpaid child labor? In some cases, companies may have to aggressively develop new brand strategies in order to disassociate their current brand from negative associations.

What is a Brand Strategy?

By definition, a brand strategy ( ) is a long-term plan for the development of a successful brand. A well-defined and executed brand strategy impacts all aspects of a business and is inextricable from consumer needs, emotions, and competitive markets.

But what does that actually mean? How can companies develop effective brand strategies to achieve their goals?

Define a Purpose

In order to develop a comprehensive and effective brand strategy, it’s important to identify the purpose of that brand. This can be rather difficult because entrepreneurs and CEOs must dig a little deeper than defining the purpose of their company as “to make a profit.” Anyone developing a brand strategy should begin by setting very specific business goals -- the more specific, the better. Why is a new brand being created? What goal will that brand achieve? The better defined a company’s goals can be, the better chance it has of developing a successful brand strategy and thus a successful brand.

Set Long-term Goals (But Be Flexible)

When creating a brand strategy, companies need to be wary of the trap of short-term thinking. Aim for the long-term and develop a brand that will allow your company to last throughout changes in trends, economic turns, and even time periods. Of course, even with long-term goals, companies ( ) should be willing to be flexible with their brands; the market, consumers, and competitors change. Many top and instantly recognized brands, such as McDonald’s, Coca Cola, Apple, etc. routinely update their brands in order to stay current with the changes to markets, consumers, and competitors.

Still, it’s important to realize that a successful brand is not built overnight. Instead of focusing on building brand “tactics,” companies should strive to develop a kind of brand architecture in which every component of the brand, from the logo design to advertising and marketing techniques, is well thought through. In other words, a successful brand is built on a strong foundation. That’s why it’s so important to have a well-defined brand strategy. Brands without a strong foundation have little to no chance for success.

Posted by brucem231 at 12:21 AM EST
Saturday, 28 January 2017
The Basics of Concept Testing
Topic: Marketing and Advertising
Concept testing is one of the first forms of market research that you can rely on when developing a new product, ad campaign, or packaging design. So what exactly is concept testing, and what does it contribute to your project?

How Concept Testing Saves You Time

Imagine that you developed a product with the intent of testing it when you have a working prototype. By the time you would learn what consumers wanted from your product, you would have already invested time and money into developing some version of it, and all of that energy would be lost if the product didn’t go over well. Concept testing ( ) allows you to test many different ideas, and variations on those ideas, before committing the resources required to develop the product or idea.

For example, let’s say you wanted to develop a new brand of cereal. With concept testing, you would be able to present potential consumers with numerous ideas of different kinds of cereal they might like. The testing would allow you to determine what kinds of cereal would actually appeal to consumers—do they want something healthy? Something with novel ingredients? Something cheap, or something more high-end? Concept testing narrows down the field of possible ideas to allow you to focus your resources on the ideas with the best chance of success.

Not Just For Products

Concept testing is extremely flexible. After all, everything begins as an idea—whether it’s a product, a packaging design, or a promotional campaign, you can narrow down your list of ideas with concept testing. For example, you can come up with a number of rough drafts for packaging designs, and then test them. These tests will tell you more than just which designs work and which ones do not. Experienced market researchers ( ) will be able to identify patterns in the responses about what design elements were more successful, which often leads to new design ideas incorporating the most successful elements.

Similarly, you can use concept testing to determine which elements of a promotional campaign would engage consumers and encourage them to look into your product. You can test a large number of ideas and then cross-reference the results to determine what kinds of campaigns deserve further development.

Concept testing also allows you to determine what kinds of value a customer places on different aspects of a product. For example, you can test to determine how much more a customer is willing to pay if they get a lifetime warranty, and you can test whether customers would prefer a cheaper, more disposable product to a more expensive, high-quality version. These tests allow you to place your product in the right market for the right price.

Getting Tested

Concept testing is a very complex process that offers enormous benefits to almost any project you might undertake. More and more, in this new digital age, companies are developing better and better systems for efficiently keeping track of a large number of data points, and generating useful analysis from that data. The best thing you can do to get your project started right is to hire professional marketers to concept test your ideas.

Posted by brucem231 at 4:05 AM EST

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