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Wednesday, 26 December 2018
WeChat Marketing and Its Scopes
Topic: Marketing and Advertising
With the highest popularity, WeChat is measured as the No.1 social media platform in China. With an exceptional blend of social media features compared to Facebook and Whatsapp, it comes as a complete solution to its users making their daily life comforting, fast, and shared. As its user-friendly advantages drive maximum traffic to get hooked on the platform every day ( ), for marketers in China from MNCs to SMEs WeChat marketing has come up being the ideal SMM tool to build brand image and speed up business in China.

The scope of WeChat Marketing to Boost Business

Gigantic Audience

With its consistently increasing numbers of users’ crossing over 580 million, unsurprisingly WeChat has been the ideal social media platforms for high profile corporate to small and medium entrepreneurs to optimize their business potential in China. Simply by tapping the huge mass and convincing them with your great products/services you can grasp the market faster, easier, and much economically opposed to trying any other online marketing tools. With effective and quality SMM as you can connect and turn your prospective customers to valued business buyers, equivalently, the sociable Chinese mass facilitates you to count the essence of referral sales. Prepared with sharing moment’ attribute, the site enables its users to share their opinion and experience of using your products/services via B2B, B2C, or C2C marketing.

Features and Scope

Aside from features like a voice message, drift bottle, shake QR code, or sharing it enables its users to incorporate 85,000+ apps available globally, make it unparalleled in its category. The multi-purpose platform offers individuals to enterprises to enjoy the great convenience of performing more than one task (like sharing a voice message and paying online for groceries) without having to switch on to other apps. As the scope and features enhance users interconnectivity, it equally fosters a fertile business setting enabling global players to SMEs serve the Chinese oceanic market with their products and services.

Reaching Beyond Social

Aside from being a social platform, WeChat has made the lifestyle of its Chinese users relaxing with profuse benefits and apps. In order to book air ticket, pay for shopping, invest in stocks, pay rent or utility bill, purchase train tickets or involve in e-commerce, aside from connecting to social, one tool is just enough for users to make their daily life hassle free and fit for the fast-paced world. No wonder, as the great functionalities of WeChat has tempted the huge traffic to welcome WeChat into their everyday life; it’s equally opened the window to business groups to access its largest marketplace.

Wallet Replacement

Its wallet usage tool enables WeChat clients to link up their debit, credit cards or bank account with it and pay stores online or offline without any hassle. This has equally opened the possibility to business enterprises in inviting customers to their sites, convince about the products, and close WeChat marketing deals faster.

Campaigning Ease

The QR code scanning service of WeChat has received high recognition due to its great facilities including mobile payment and membership registration facility ( ). It offers brilliant product promotional tool with benefits like Q & A facility, launching promotional schemes, WeChat Store campaigning, lucky draws and more.

Posted by brucem231 at 3:29 AM EST
Tuesday, 27 November 2018
A Brief Guide on Working of Video Production Companies
Topic: Marketing and Advertising
This post will give you a brief insight into how does video production company work, what procedures they follow, and how they create awesome videos.

Video production companies follow the multi-step process to produce awesome videos. It involves planning, analysis, script writing, pre-production, production, and post-production ( ). Your video production company is responsible for the publishing of videos as well.

Below is the step by step guide of how does video production companies work:

Step 1: Understanding Needs of Business

When you hire a video production agency, the first step is consultation. They will gather information about your business and try to understand your needs. You can talk about goals you want to achieve, your budget, video needs, and timing. You can share your creative ideas and vision. They also provide their invaluable inputs and advise on various concepts, and make a plan that can accomplish your goals.

Step 2: Plan The Shoot

After the initial consultation, a team of scriptwriters prepares the script of the video. Your video production company schedules the date and time of the shoot, finalize the location, hire additional staff (artists, specialists, designers, etc.), purchase props, rent equipment, anticipate assets required in post-production, and plan the shoot. Pre-production is all about planning and arranging resources.

Step 3: Production

This is the phase where everything comes together, and shooting is executed. Everything is planned in the pre-production, and everyone follows the schedule. The shooting schedule is very strict, and the video production company tries to stick to it as much as possible. All artists, designers, crewmembers, and people involved in the shoot come together to produce a video.

Step 4: Post-production

This is where editing takes place. Post-production plays a very important role in determining the quality of the video. It includes color correcting, color grading, sound effects, fixing audio, special effects, branding, and everything else that is done after the shooting. A team of editor assembles the footage and its corresponding audio appropriately. They come up with the final assembled video and present it to you. If you want some changes, you can work with editors before approving the video for sharing.

Step 5: Publishing

Sharing and marketing a video to the right audience is as important as video production. A team of marketing experts plan and develop the marketing strategy for sharing and uploading the video. There are various online platforms where you can upload the video ( ). Showing the video to the right audience is very important to create a significant impact.

This was a brief guide on working of video production companies.

If you have not invested yet in the video advertising, it is the time you should hire a video production company to produce a high-quality advertising video, and advertise your business effectively and efficiently.

Posted by brucem231 at 6:50 AM EST
Friday, 23 November 2018
Trends for Social Media Marketing in China in 2018
Topic: Marketing and Advertising
Social Media Marketing in China is a powerful medium for launching and developing brands. Majority of the users purchase products on the recommendation of other social network users. On an average, netizens of China spend close to an hour on social media platforms ( adstochina.westwin/social_media_marketing ). For increasing your company’s or brand presence, it is necessary to be actively present on social media sites. As Chinese spend more time on social media than other countries, it is essential for firms and brands to have a deep insight regarding social media networks. More than fifty percent users participate in online discussions and these discussions directly influence business strategies. The trend is the users are playing an active role by sharing their valuable feedback on various platforms, which in turn help a brand to customize its services.

We will discuss some trends related to social media marketing in China.

•  Targeting customers with Right Advertising – With the help of social media, the ultimate aim is to generate leads by converting the potential customers. The availability of big data systems helps the social media sites to promote their paid ads for getting potential clients. Top communication tools in China uses official account ads, moment ads and mini program ads for advertising. After determining promotion goal, choose the target group based on regions, population attributes, mobile device, etc.

•  Market having KOLs (Key Opinion Leaders) – The power for influencing consumer purchasing behavior has moved from traditional media to individual brand ambassadors. These ambassadors known as KOLs have a lasting influence on purchase demands and they can be hired for a company for promotional events. A research says that the influencer economy in China will be more than 15 billion dollars by 2018 end. Top social media platforms uses a KOL based marketing platform where firms look for specific KOLs for publishing their content. You must choose various KOLs according to your strategy, budget, and target groups.

•  Content should be creative – The more innovative the content is, the more people will engage with your brand. In China, content is the heart and soul where people take high interest in captivating stories, videos and pictures. Many firms use H5 pages in their posts for increasing the quality of the experience of the users.

•  Online Store – After getting quite a number of followers, it is best to have an online store, which helps to flourish social media marketing in China. One can build a store on a popular social media platform and link words or pictures to specific products and purchase web links; Opening an online store is a convenient method and will cost less to the firms ( ). However, only the verified accounts have access in opening a store.

•  Small programs – create some small programs under a social media platform and ojne can create his/her own survey and post in a particular group. One can also provide a service like having a program in English language where people can communicate with the English speaking community.

Posted by brucem231 at 7:07 AM EST
Thursday, 4 October 2018
Video Production Services: Things to Consider While Hiring
Topic: Marketing and Advertising
It would seem that given today’s social media environment ( ), video production is a requirement for every organization as videos are an effective avenue to reach audiences across any number of devices today. Videos are everywhere, be it TV, the internet, tradeshows, social media and outdoor communications - the fact is to successfully leverage video organizations need a comprehensive strategy.

Why has video become so popular? Well, videos are engaging, effective and detailed, making it possible for organizations to convey their message typically in a span of 2 to 3 minutes. Further, video production can either be done in-house or outsourced to companies which offer professional video production services.

In-house production has its downsides, mainly increased production cost and process. You need to have a dedicated film production team, pay them, buy all the equipment and even accommodate travel, production expenses, and equipment maintenance. To that end, to alleviate a lot of those headaches it’s often better to work with a professional corporate video production partner, who can offer video production services for a flat fee. These video production companies have the experience to guide you through the process both from a creative and technical aspect; all with an eye on helping your organization produce quality corporate video content.

As you think about integrating video into your corporate communication, marketing, and PR plans let’s look at what to consider when you think about brand film production. Here are key aspects to keep in mind when you think about hiring these video production companies - and how to find the right video production service for your organization.

1.  Define Your Requirements

Before starting the video production, you get to play a major role in ideating the video. Ideation includes deciding the message to be conveyed, the target audience, the way the idea has to be delivered, and the video format (live action, interview, B-roll, animation or some other type of corporate film or brand film). Before you approach professional video production companies, make a list of your requirements. This will help the conversation and allow each video production company to share insights into their services and how they can deliver your requirements. In a nutshell, these requirements will allow the video production company to ensure the right solutions are in place to allow your organization to have a successful video production project.

2.  Research and Shortlist

Once you have defined your requirements, make a shortlist of all the video production companies which can cater to your production. Speak with these video production companies and ask about their fee structure, timelines, and learn about their approach to corporate video production. Gauge how well they are suited to meet your needs, do they have the right experience, and can you see working with these people on an on-going basis to produce your corporate video production? This analysis will enable you to compare Apples to Apples and know all of the particulars before you choose the right video production company for your project.

3.  Review and Select

Once you have shortlisted two or three video production service providers, and requested a quote. It’s time to review the quotes provided - compare number of cameras involved, what size crew they’re proposing to use, do they understand your story, what’s their proposed timeline is to complete and deliver your corporate video production.

Once you're ready to move forward with the video production project ( ), reach out to the video production company to begin the process. We recommend that you ask the selected video production company for a full scope of work in writing with their formal quote to eliminate the potential for budgetary or delivery surprises at a later date.

Posted by brucem231 at 2:09 AM EDT
Thursday, 16 August 2018
Why Should You Continue Services of SEO Company in Houston Throughout the Year?
Topic: Marketing and Advertising
Being a promising business person, if you’re intended to generate more and more organic web traffic that grossly covert into potential leads, boost sales and upscale revenue then, hiring SEO company in Houston is the only way out. In order to retain your position in SERP apart from obtaining professional SEO services ( BrazosValleyMarketing/SEO-Company ), what is more important is continuing such campaign all the year round. Why it’s vital? In essence, SEO strategy is quite comprehensive and combines several methods, which work together, if effectively synchronized and produce the most desired outcome. How they make it done! Let’s have a look to certain SEO Strategies.

Strategy Development by SEO Company in Houston

Practically, the needed SEO campaign for your products and services takes a great deal of planning to make it effective and yield producing. The foremost phase of SEO is well-understanding about the industry where you are operating and its competitiveness especially that applies to internet marketing. Accordingly, your trusted SEO company in Houston undergoes activities like research of keywords, designing and developing of landing page, link building and mapping other procedures to make it a objective based organic digital campaign.

On-Page Optimization

To boost visibility of a site, on-page optimization has a significant role in SEO practices. Professional SEO companies know the best techniques to deploy on-page optimization to bring your page the prospective traffic without a glitch. Basically, this is the place where expertise of your SEO matters since unproductive on-page optimization deprives you from getting the desired search results.

Content Development

The maxim that ‘Content is the King’ has always been the reality and which is why SEO company in Houston has been equipped with professional class of content writers. Depending on one’s marketing plan, a range of contents are developed and posted as SEO contents, blogs in your web, guest posts, press release, and reputation management topics and so on. Often they use animated videos, infographics that make content marketing more appealing to search engines as well as your potential traffic.

Social Media

Use of social media is a brilliant way to promote your products and services through related business contents and enjoy increased exposure from clients all across the world. Equipped with an expert SEO company in Houston, you don’t require hiring a different social media group while the use social media channels and SEO techniques go hand-to-hand in effective SEO efforts.

Link Audit

Quality link building is an essential part of SEO that helps maintain superior and consistent ranking. It is not uncommon to find some low quality contents having link to your quality website. Spam links can harm your SEO campaign to a great extent and this is because SEO company in Houston ( ) stays vigilant throughout the year to audit and eliminate those useless links and keep you status intact.

Posted by brucem231 at 1:52 AM EDT
Monday, 16 July 2018
Choosing the Right SEO Company
Topic: Marketing and Advertising

Search engine optimization or SEO is an important term to understand in order to succeed in digital marketing. Every consumer uses the search engine ( ) to look for products that fit their needs. Based on the results displayed by Google, the search engine ranks the business and drives the consumers to the relevant websites. Once the consumers click on the website, they can choose to make a purchase or to let it go. SEO can help drive traffic to your website but it cannot ensure that the consumer makes a purchase from you. In order to ensure that the consumer purchases your products and returns for further purchase, you need to optimize your website. This means you need to make it user friendly with high quality content and easy to navigate mechanism. If the consumer has to wait for a long time for the page to load, he will lose patience and look at a different website. This is where your competitor wins over you even if your SEO is in the right place, but the website is not optimized.

In order to achieve a higher return on investment and to succeed in the SEO campaign, you need to research for the best SEO companies in Houston. They offer excellent services with regard to an SEO audit and develop a strategy that meets the needs of the business. Having professionals handle your digital marketing means you can focus on the areas that require your attention. The skilled team will build a strategy keeping you at the forefront and will also analyze the data in order to ensure that your financial goals are achieved. Look at the professional experience of the company before hiring them. It is best to make a list of the best SEO companies in Houston before you decide to hire them. Meet them in person and lay out your expectations. You need to tell them what you expect from their services and inquire about the charges for the same. Based on their knowledge of the industry and their experience in the field, they will work with you and be your partner in growth. You need to keep in mind that the results will not be seen overnight, SEO is not a onetime thing and it takes time to achieve the goals. However, it can be rightly said that digital marketing ( ) is much more cost efficient than traditional marketing. You will be able to achieve the results through effective campaigns and quality content. The first step to achieving success is by choosing the right company to work with.

Posted by brucem231 at 7:06 AM EDT
Updated: Tuesday, 24 July 2018 6:41 AM EDT
Wednesday, 27 June 2018
Tips for Hiring a Video Production Company in NYC
Topic: Marketing and Advertising
According to a report, online video is 600% more effective than other communication channels which speak for itself that video is the best way to engage customers.

Video production is a professional’s job and there are several video production companies in NYC who can do justice to your project.  But, how to hire a video production company ( ) that can deliver results. Here are a few tips to help you choose right video production studio to help you develop a corporate video production strategy.

1.  Strategy & Professionalism

The right NYC video production partner will be able to not only provide a technical solution but help you to identify a strategy for fully leveraging corporate video production for your organization.

Additionally, you want to find a partner that is experienced, professional, and capable of working with your team to execute the project. The ideal partner should be able to provide quality counsel and work with your team members in a professional manner to produce the project with a pleasant demeanor.

2.  Relevant Experience

Video production companies in NYC have may different kinds of experiences and capabilities. You want to find a partner that has the attention to detail, production process, and creativity to bring your project to fruition - and within the budgetary ballpark that you are working with. It doesn’t do you any good if the company you select can do what you want for 10 fold the budget you’re working with - so finding the right partner and the right balance is an important part of the equation.

3.  Get Multiple Quotes

Check quotes from several video production studios to identify the pricing trend in the market. It can be a time-consuming process but worth it. The pricing for creative work varies widely and once you understand the pricing structure, you can determine the right price for the project.

You don’t necessarily want to hire the video production studio offering the lowest quote though; you’re looking for the right balance between experience, creativity, and professionalism. The right partner will likely be able to offer you a flat-rate; which will make budgeting easier and alleviate any budgetary concerns once you have started on the production process.

4.  Production Flexibility

As you embark on finding a corporate video production partner in NYC you want a production company that can be flexible depending on the requirements of your project(s). So, whether you want to shoot in-studio, or shoot on-location, you want a video production company in NYC that can deliver quality work regardless of the needs for any particular initiative. Additionally, while your organization may be based in the New York City area - you want a video production company in NYC or elsewhere that can work with you to capture and produce video content anywhere. So, look for an NYC video production company that has the production flexibility to meet your needs whether you’re based in NYC or need to capture a testimonial in Tulsa.

5.  The Creative Team

Lastly, the creative team is as important as the infrastructure. You need to spend a considerable amount of time with the team working on your project.  You should be able to relate to them and both parties should be able to communicate their ideas and viewpoints freely.

Creative teams in organizations have specific profiles that tell you about their skills and lot about the tone, style and production values of their work. These things are worth checking out.

The tips given above will help you select the right company from long list of video production companies in NYC. It is necessary the video production company ( ) you select truly understands your requirements and is committed to listening and being your partner in video production.

Do you have a helpful tip for selecting right video production studio? Feel free to share.

Posted by brucem231 at 1:25 AM EDT
Saturday, 28 April 2018
Leverage the Potential of Corporate Videos with the Help of Video Production Companies in NYC
Topic: Marketing and Advertising
Organizations - large and small - use video content to reach their target audience. A well scripted and well shot video not only garners attention from consumers, but also potential investors, prospective employees ( ), and creates a positive perception of the brand. Here is how a video production company can help you leverage the capabilities of a good corporate video.

Turnkey solutions

A professional video production company in NYC takes care of all the video production needs from A to Z. These turnkey solutions are designed to cover all aspects from pre-production planning to post-production editing and publishing services. The team works through multiple stages from scripting, to capturing, and editing the video to bring the corporate video production to life. Good vendors also ensure that the filming is done using high quality, state of the art equipment for crisp and clear outputs in high definition - and they ensure that subjects are properly lit and sound is properly captured. They take care of every technical detail to ensure that the final video is produced in a professional manner.

·  Shooting onsite

Corporate videos, especially those built around processes and people at work require the content to be shot onsite, usually at the client’s office premises. From capturing the staff at the corporate offices in Miami, or interviewing the team in Denver, or showing off the latest innovations in Salt Lake City, professional video production companies in NYC are able to do it all. Good vendors do this by transforming the site into a shooting location through the use of equipment and props, lighting, microphones, lenses, sound dampening blankets, monitors, sliders etc. The right video production company in NYC will provide all of the tools for a successful production.

·  Shooting in studio

Sometimes, it is easier, more practical, and cost-effective when videos get shot in a professional studio environment. For these types of projects, many video production companies have their own studios or have relationships with various professional studios that makes capturing corporate video productions easy. Some types of content that may do well in a studio environment would include executive presentations, product demonstrations and training introductions, as well as round table discussions.

·  Capturing events

Events, whether they are hosted by businesses or backed by them through sponsorships, are a great source for brand awareness and recall. Video production companies in NYC help with such needs by capturing thought provoking interviews, leadership talks, panel discussions, and working with event organizers to live stream and broadcast events to a global audience. Video is a powerful tool to leverage the event and reach global audiences and extend the investment beyond the physical experience. Further video assets created during an event can be utilized in social media activities and other marketing tactics ( ) well beyond the physical event.

So, when it’s time to identify and create corporate video content for your business, or non-profit, video production companies in NYC are your go-to partners for all corporate video needs.

Posted by brucem231 at 8:36 AM EDT
Thursday, 18 May 2017
Developing a Brand Strategy
Topic: Marketing and Advertising
Maintaining a successful business can be a delicate balance. The most successful companies build their reputations by having familiar traits that their audience can clearly and immediately identify as belonging to them. They are recognizable, unique and trustworthy. However, in order to stand the test of time, the most successful companies also must keep their offerings and their communications fresh, exciting and contemporary. So how does a company find that perfect balance between familiarity and freshness? It's all about having a strong brand strategy. A brand strategy ( KeltonGlobal/Brand-Strategy ) is essentially the company's public identity. Once that identity is established, it provides a framework through which the company can make decisions about what they're going to offer and how they are going to reach out to their audience.

The Big Picture

Though a brand strategy can involve elements and details like logo, brand colors, and product lines, it's so much more than that. A brand is about the big picture, the tone, and the overall image you want to put out into the world. Once that brand is established, elements like logo, packaging, and ads can be created to reflect it and reinforce the bigger picture you're trying to paint.

Companies who focus on elements of their brand one piece at a time without a broader brand strategy run the risk of lacking cohesion and never being able to make a big statement. A brand strategy is the umbrella under which all marketing and communications efforts should fall, and it will serve as a guide for all of those smaller elements.

Your Brand as your Company's Personality

Still a little unsure about what a brand strategy entails or what its purpose is? Here's another way to look at it: your brand is your company's personality. Your brand is the overall way it looks, feels and sounds. Your brand is the impression your company leaves, regardless of what ad campaign you're running or what products are in your current line. A brand personality can be sharp, sophisticated, witty, rugged, caring, or just about anything else. Just remember that it needs to speak to your audience to be effective.

Communicating with your Audience

A well developed brand is important because it's your means of communicating with your audience, even when you don't appear to be saying anything directly to them at all. A strong brand creates a presence, a mood, a tone, and lets everyone know exactly what you're about. This is important at a time when, more than ever, people make purchasing decisions based on values and image more than on the product or service itself. A solid brand strategy will help you to determine who you are, and it will allow you to communicate that to your audience. Once you have a good brand strategy in place. The other pieces will follow for a strong, cohesive and reliable market presence. A brand strategy can stay in place for years, and it can yield multiple marketing ( KeltonGlobal ) campaigns that are each unique, allowing you to attract new audiences while still maintaining that thread of consistency, keeping your current audience interested. A brand strategy is all about striking that perfect balance, keeping your company fresh yet familiar, new yet reliable.

Posted by brucem231 at 12:18 AM EDT
Friday, 14 April 2017
Mapping the Consumer Journey for Your Business
Topic: Marketing and Advertising
Whether we realize it or not, the process of making the decision to purchase something can actually be quite lengthy and complex. That process of becoming aware of a brand or company and then making the decision to purchase from them is often referred to as the consumer journey. The consumer journey ( ) is, essentially, a series of steps that consumers must go through before they make a purchase. If you want to maximize your business, both for you and your customers, it's a good idea to look at the concept of the consumer journey through the lens of your own brand to see what insight you can gain.

The Basic Framework of the Consumer Journey

Although there are differences in the way different people outline the consumer journey, the basic framework tends to be the same. Typically, the consumer journey includes the following steps : awareness, consideration, purchase, and loyalty. What this means is that the first step to a consumer buying from you is general awareness of your brand, even if they're not currently in the market for what you're selling. By successfully creating awareness, you will have a presence in the back of their mind for when they are looking to purchase. Awareness is created through effective marketing and advertising, as well as through word of mouth.

Consideration is when the consumer actively and consciously starts to consider your brand. It is at this point that they start interacting with your brand, and even though they haven't made their decision to purchase quite yet, it is still an important part of the consumer journey.

Purchase is exactly what it sounds like; it is the result of positive awareness and consideration of experiences. If the consumer is happy with their purchase, loyalty will likely follow. Now that you know the basics of the consumer journey, you can look at the potential barriers your customers might encounter in each step.

Putting it into the Context of Your Business

Though the consumer journey is basically the same across all businesses and industries, your individual business ( ) will provide context for how each step plays out for your potential customers. It is important that you consider each step of the consumer journey—and that you think about what each one might look like for the customers you are trying to target.

In order to create a consumer journey map that is unique to your business and your potential customers, look at each step of the journey (awareness, consideration, purchase, and loyalty), and for each step, ask yourself two questions: What am I doing to encourage this step? And what are the potential barriers to this step? For example, you might determine that you are encouraging awareness by running ad campaigns and maintaining social media accounts, but in making yourself look for potential barriers, you might realize that your ads aren't running in the best locations, or that your social media presence hasn't grown in a while.

By identifying your efforts and potential barriers, you have the information you need to make adjustments that will make the consumer journey faster, easier, and less complicated for your potential customers.

Posted by brucem231 at 2:45 AM EDT

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