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Friday, 4 January 2019
Finding Regular Work as a Freelance Graphic Designer
Topic: employment
If you are a freelance graphic designer in Los Angeles, you will find that there is no shortage of work for talented and hardworking individuals in this city. At the same time, there is intense competition for the available positions ( ). You must be more than very good to float a successful graphic design career here.

Here are a few suggestions for remaining consistently employed in Los Angeles:

Be Versatile in Your Graphic Design Work

As a graphic designer, you should be able to use different graphic design software and design cards, leaflets, posters, brochures, manuals, books, and other materials that companies need for marketing and other purposes. An increasing number of companies hire freelance graphic designers to do this work for them as it is more economical and convenient than maintaining an in-house art department. If you are versatile and can do a lot of what they want, your chances of landing work will go up. That said, you must also be very good at everything you undertake.

Set Your Graphic Design Rates

Graphic design rates can vary depending on talent, experience, and client. Compare your work to successful designers working in the creative field in Los Angeles and find out how much they charge, per project or per hour. Research the companies you want to work with and find out how much they generally pay the freelance graphic designers they hire. Set your work rates based approximately on these figures. Don’t set the rate so high that you’re beyond the budget of most companies and don’t set it so low either that employers take you for an amateur. Be mindful, however, that if you don’t have a lot of experience under your belt and your portfolio is sparse, you may have to settle, at least temporarily, for a payment that is on the lower end of the salary spectrum.

Sign Up with a Creative Staffing Agency

A reputable creative staffing agency will generally have many contacts within the creative industry. They will have a thorough understanding of how the industry works and know which creative companies are currently hiring and for what positions. Keeping the industry demand in mind, the agency maintains a roster of creative talent and they connect them with the companies seeking to hire graphic designers. If you sign up with them, provided your work is up to par, you can look forward to a steady stream of design jobs.

Keep Your Graphic Design Portfolio Updated

Whether you freelance on your own or work with a creative staffing agency, one thing you should do is to keep your graphic design portfolio regularly updated. Staying current with changing trends is often an issue in the graphic design field. Any freelance graphic designer in Los Angeles will know how quickly trends appear and disappear in the market ( ). To do well in such a quickly changing industry, you will need to make sure that the designs you create either remain current or have a universal appeal that can transcend and survive the fluctuating trends.

Posted by brucem231 at 4:31 AM EST
The Right Creative Staffing Agency can Match You with the Perfect Job
Topic: employment
Getting a creative job in Los Angeles can be difficult as each position attracts a high number of very qualified and talented applicants. With such stiff competition ( ), you may find yourself pounding the pavement quite a bit. Shoes are expense, so let’s expand your options by signing up with a creative staffing agency.

Whether you are looking for a job as an illustrator, a graphic designer, a web developer, a writer, or in any other digital/creative capacity, the agency will be able to match you with companies seeking creative talent. Of course, the agency will first review your portfolio, credentials, and work experience. They will add you to their talent database and connect you with their clients only after they find you satisfactory on all fronts.

Find the Right Creative Staff Agency

While some creative staffing agencies represent a wide range of creative talent, others have narrow specializations and may focus on specific talents. More important than this, however, is the extent of industry contacts an agency has. The more widespread their industry contacts, the higher chances you will have of finding suitable employment.

To contact the right creative staffing agency in Los Angeles, first conduct an online search and visit different agency websites. If an agency is reputable, with a decent amount of experience in the creative industry, their website will reflect this. It will have clearly stated information about their work and the companies they work with. This ought to give you a good idea of their industry influence.

If they work with the top companies, you want to be on board. Check if they are accepting new talent and what their requirements are. If you meet their criteria and have a strong portfolio ready, send in your application through their preferred way of contact. This may be via email or through their online form. First impressions count, so take your time and make sure your application and portfolio are well-thought-out and above par.

Be Clear About the Job You Want

While the agency will be doing the job search legwork for you, it will help if you make the task easier for them by keeping up your end. Your employment chances will increase if you have a clear idea about the type of job you want and the kind of work you are willing to do. You should also keep your portfolio updated with appropriate work samples tailored to display your talent for your preferred job.

The creative staffing agency will note your specialties, and this will save their time and the employer’s time when sifting through potential candidates for a position. The agency will only connect you with employers that are looking for exactly what you have to offer. Since employers are aware that creative staffing agencies vet their talent with utmost care ( ), they are likely to hire you faster than you would be if you applied on your own.

As you see, registering with a creative staffing agency in Los Angeles will garner you more and better professional opportunities.

Posted by brucem231 at 4:24 AM EST
Five marketing job interview questions to hire the right talent
Topic: employment
Whether you are an established organization or a startup, hiring the right people for your marketing team can be challenging. There are many recommendations when it comes to hiring marketers ( Vitamintalent/Marketing-job-interview-questions ). Some go for people with lots of experience while some go for people who are willing to learn.

No matter what type of people you select, there cannot be an interview without questions. Here are top marketing job interview questions you need to ask every candidate.

What Is the Difference Between Selling and Marketing?

There is a thin line between sales and marketing. In many small and large companies, you will find conflicts between marketing and sales teams. The conflicts arise about the role of marketing and the role of sales and such conflicts affect the productivity of the company.

A candidate who has a fundamental sense of understanding about marketing and sales would be able to work well with the sales team. If the candidate does not have a basic knowledge of sales and marketing, he/she is more likely to increase conflicts between the two teams. The ideal candidate would understand the contributions of both groups and help improve the overall success of the company.

Which Innovative Strategy Would You Implement If You Are Selected for This Position?

This is one of the important marketing job interview questions that tests a candidate’s knowledge. The candidate's answer would help you determine if the candidate keeps a tab on the latest marketing trends. Some of the things to look in the answer are:

·  Is the candidate able to name one or more new marketing tactics?

·  Is the candidate confident about his/her marketing strategies?

·  Is the candidate clear about how to implement the marketing strategies?

How Would You Respond to a Customer Who Leaves a Negative Review?

Feedback is a gift, and negative feedback is valuable to measure your performance. The purpose of this question is to know how the candidate handles the negative press. The marketer should understand that negative feedback should be taken into account in marketing strategy.  Here are some things you need to look for in an answer.

·  Is the candidate comfortable speaking about negative feedback?

·  Is the candidate able to draw up a plan to convert negative branding into a positive one?

·  How does the candidate look at the negative review? – A setback or an opportunity.

The right candidate would look at the negative review as an opportunity to address the customer issue in a holistic and respectful way.  The marketer should take the accountability and responsibility to make a customer happy and best accomplish the customer’s future interaction with the brand.

These are some of the top marketing job interview questions that will help you select full-stack marketers who have knowledge of all types of business marketing. Based on the job position ( Vitamintalent/What-we-do ), you can ask some role-specific questions to the candidate.

Do you know any other questions that should be asked at marketing job interviews? Please feel free to comment.

Posted by brucem231 at 4:20 AM EST
Wednesday, 28 November 2018
A Quick List of the Interview Questions for Marketing Position You Need to Ask
Topic: employment
Marketing is the heart of any company, so most marketing job interview questions and answers should have much substance behind them. So, after you have pulled the best resumes of the bunch, it’s time to choose the best candidate ( ). Whether that’s over the phone or in person, here are the five interview questions for marketing position that you should ask to weed out candidates during the interview process.

What type of marketing campaigns have you run in the past?

The answer to this question will help in getting a clear image of the interviewee. The simplest answers would be “I ran several online marketing campaigns” which does not adequately show what they can do for your company.  Better answers would resemble, “I led several Facebook and Instagram campaigns to market services to the age group between 18-25, increasing engagement to our website by 20%”.

Also, make sure the marketing candidate you plan to hire can plan or understand about formulating marketing campaign strategies and how to make it work.

What marketing platforms are you familiar with?

The candidates would most likely count on one hand the number of marketing systems they have had experience with. This is also a good question to ask to see what they are even aware of as far as popular software and tools go and how have they used those tools.

What motivates you and makes you feel successful?

Success means many things to many people. During the interview process, it is important to understand what motivates a candidate and if that motivation is something you and your company can match. The answer to this interview question for marketing position will tell you more about the candidate and how they will perform in a challenging work environment. See how in depth they go and if they value feedback from managers and co-workers.

How did you handle negative feedback?

By asking a candidate about a time that went less than favorably, you open the door into how they would react in similar situations in your office. A smart candidate will take this opportunity to tell about a negative experience that they had faced and had turned it into a learning experience. A not so smart candidate will bash the said situation and give you a quick reason to cross out those last few questions on your list. Nobody wants anyone in their team who doesn’t value problem-solving.

The interview questions for marketing position should specifically be tailored to recognize these personality traits within the applicant, to identify the best fit for the open position. They should be designed to uncover the creativity and problem-solving abilities of the interviewees ( ). The questions should be able to test whether they can adapt to the latest marketing trends as well.

So what questions do you ask to hire the right marketing candidate for your organization? Do you have any questions? Please feel free to leave your comments below.

Posted by brucem231 at 3:52 AM EST
Finding the Perfect Creative Talent by Hiring a Creative Staffing Agency
Topic: employment
Creative staffing agencies are in the business of vetting and selecting a wide range of creative talent for a variety of companies. If you want to hire web designers, illustrators, graphic designers, developers, writers, and other creative personnel for your company, it might be a good idea to sign up with a creative staffing agency ( ). The top agencies have an extensive database of talent of different levels and experiences, and they can match your company with the talent that fits your requirements and your budget.

Finding a Creative Staff Agency

There are many staffing agencies in Los Angeles, but, since you are looking to hire in the creative field, you need to find the agencies that specialize in supplying creative staff. This may be a niche function for some agencies, while others may focus on it exclusively.

Using a search engine to find the agencies can make your task easier. Narrow down to the most promising ones. Visit their websites and read the provided information. Do they represent a limited or extensive assortment of talent? Can they provide the type of talent you are seeking? Can they connect you with freelance as well as fulltime creative talent?

Vet the Agency Before You Sign Up

Before signing up with any creative staff agency in Los Angeles, look it up online and, if possible, offline. Do they come across as polite and professional? Do they appear to have plenty of experience and expertise in providing creative staff to the leading companies in the creative field? Do they offer money back guarantee in case you and the new talent you hire don’t mesh well together?

Let the Agency do the Legwork for You

Hiring talent in Los Angeles can be a time-consuming, challenging process, given how many very talented folks are to be found in the city. In addition to talent, however, you also want candidates that have a good work ethic and are easy to get along with. One of the main reasons to go with a creative staffing agency is that they will vet the right people for you.

Usually, creative agencies interview the talent, scrutinize their work portfolios, and check their work histories before adding them to their database. So, you can be sure that you are getting connected with only the top tier talent.

Be Clear About Your Hiring Goals

Ideally, you need to be clear about the exact type of talent you are seeking for your company, and conveying your specifications to the creative staffing agency in Los Angeles. This way, you won’t waste your time, their time, and the talent’s time. If you are offering certain work benefits or incentives, let the agency know.

Job attrition can be quite an issue in the Los Angeles creative industry ( ). People change jobs often in this field for various reasons. Looking for the best deal is one of them. You will need to offer them one if you want to attract the best people to your company and keep them there.

Posted by brucem231 at 3:44 AM EST
Wednesday, 24 October 2018
How to Find the Best Recruiting Firms in San Francisco
Topic: employment
Finding the right talent is of crucial importance for companies ( ) as it can impact their day to day work operations as well as their projected future growth. Increasingly, many companies are willing to avail of the services of recruiting firms to find high-qualified executives and other personnel. It makes more sense time-wise, and effort-wise.

If you are in the San Francisco area, contacting some of the best recruiting firms in San Francisco and having them tap into their many resources and contacts to find the right people for you will prove to be more of a money-saver in the long run, over anything you might try to manage on your own. The higher the recruiting firm’s profile, the more qualified talent it will have on its roster. How do you go about finding a recruiting firm that is right for you though?

Here are some points to consider when selecting the right recruiting firm:

Wide Expertise

Ideally, the recruiting firm will have the knowledge and expertise to fill positions from mid-range to the topmost tiers, both for new startups as well as for well-established organizations across a wide range of industries and business sectors.

Good Network

An extensive and updated network across San Francisco is a must. The recruiting firm must know who the best people are in any given field, if they are available for hire, and, if already employed, if they might be interested in switching careers.

Successful Track Record

Does the recruiting firm have a high placement rate with some of the best companies in San Francisco? That is a clear indication that they know what they are doing and have the requisite experience. You want to work with them in that case.

Agile and Responsive

Most companies prefer to fill their open positions as soon as possible with appropriately qualified candidates. The recruiting firm should be positioned to cut back delays in the hiring process and to speedily adjust to any reasonable changes in the client’s requirements and to respond to them as soon as possible.

Client Feedback

Recruiting firms generally tend to have long-term relations with their clients, since recruiting talent is not a one-time event and satisfied clients will be requiring their hiring services again. The best recruiting firms in San Francisco will have glowing testimonials across the board and, in every likelihood, enough work to not actively need to scout for new clients.

Promotion and Marketing

Whether they are seeking new clientele or not, the top recruiting firms remain cognizant of industry events and continually promote their expertise with industry-relevant content. They will have plenty of informational resources such as articles, eBooks, white papers, case studies ( ), podcasts, and videos on their websites, aimed at both clients and candidates, and they will give you a clear idea of how they screen and match the right people with the right job to bring about a winning business combination.

Posted by brucem231 at 7:41 AM EDT
Thursday, 18 October 2018
Six UI Developer Interview Questions to Ask
Topic: employment

The responsibilities of a UI developer are many, therefore, the candidate needs to be proficient in modern programming languages and framework such as AJAX, .NET, XHTML, PHP, and Ruby.

To make things easier for you, we have compiled a list of good UI Developer interview questions to ask all candidates.

What Is Semantic HTML?

Semantic HTML introduces meaning to the webpage and makes it more than a presentation. For example, a <p> element indicates the enclosed text inside the element is a paragraph. Semantic Tags are important as they provide additional information about your document and clarity about content is communicated to the search engine that helps in better indexing.

Semantic tags are important from a development point of view, and the candidate you are interviewing ( ) should have a good knowledge about it.

What Are the Debug Tools Used to Resolve Any Issue with a Webpage?

Some common debug tools used by developers are Chrome Dev. tools, W3C validator, and Firebug

What Is Position Property and What Are Its Three Attributes?

The position property specifies the positioning method used for an element. Its main attributes are static, relative, fixed, absolute, or sticky. It is necessary for the candidate to know about position property as it is specifically used to make complex layouts.

What Are the Limitations for Serving XHTML Pages?

The poor browser support for XHTML is one of the most significant factors that limit XHTML capacity. For example, Internet Explorer 8 and lower version cannot parse XHTML into XML, and they show a download box for unknown file types.

According to a browser market share report, there is still a large number of users using Internet Explorer 8 or lower versions. The candidate you are interviewing should have this knowledge as browser compatibility is an important factor in user interface development.

What Is the Difference Between Linking a Website, Image, and an Email Address?

It is one of the important UI Developer interview questions ( ) that help you check the candidate’s knowledge of fundamentals. The right answer is to link images, you should use <img> tags. You need to specify the image in quotes using src in the opening tag. For example, < img src=”XMLrocks.jpg”> < /img>

For hyperlinking a website, you need to use the <a>tag with a href attribute to indicate the address of the target page. For example- <a href="">. If you want to link to a page on your website, you need to simply write this <a href="page3.html">

What Is the Difference Between Include () and Require () When an Error Is Encountered?

The right answer is Include () will raise a warning if it fails while Require () will raise a fatal error.

These are only some of the UI Developer interview questions you should ask every candidate. You can add more deep knowledge questions related to Ruby, AJAX, HTML to gain an understanding of the expertise of candidates in UI development.

Do you have any questions?

Posted by brucem231 at 3:06 AM EDT
Friday, 7 September 2018
Five Common UI Developer Interview Questions
Topic: employment
A right UI developer will have both development and web designing skills. Some of the skills ( ) you need to look for are a good knowledge of HTML/CSS, JavaScript, and an understanding of responsive design.

Here are some common UI Developer interview questions that will help you assess the knowledge of a candidate of the programming elements mentioned above.

1.   What Are the Different Ways to Reduce Page Load Time?

The right answer is - remove unnecessary widgets, compress images, put CSS at the top and script references in an external file or at the bottom, HTTP compression, caching, minimize redirects, and reduce lookups.

Page load is an important aspect of UI development and so the candidate should have an advanced knowledge of the subject.

2.   How Do You Structure JavaScript and CSS in the Application so That Other Developers Find It Easy?

Both front-end and back-end developers have to work together. Also, many times front-end developers have to continue with the work done by previous employees. The candidate needs to have an understanding of the commenting throughout to move the project forward. It is also necessary that candidate follows standard coding practices that include code organization and code commenting and shows a willingness to make things easily understandable for others.

3.  What Is a Major Sign That a Website Has Issues and Not Responsive?

It is one of the important UI developer interview questions that check candidate knowledge about website performance. The right answer is the presence of a horizontal bar in desktop screens or mobile is an indication that the website has responsive issues.

4.  What Makes a Good Color Scheme?

Some of the good color schemes used by developers are:

Monochromatic- using different hues of the same tint such as using pale green with deep green. This color scheme is good for background and foreground combination.

Analogous – using colors that stand next to each other on the rainbow wheel. For example- blue and green, orange and yellow, red and purple. This color scheme is ideal for elements placed next to each other.

Complimentary- using colors that stand opposite to each other on the rainbow wheel. For example- green and red, blue and yellow, orange and purple. These color pairs can be used in is background and foreground colors.

5.  Which Video Formats You Prefer for Embedded Videos and Why?

The right answer is major browsers and OS support MP4 format, so it is the preferred format for embedded videos. To ensure there is no compatibility issue, you need to keep copies of videos in WebM and OGV formats and all formats should be listed as source elements in the video tag.

It is necessary the candidate knows about general video formats supported by web browsers and knows how to handle exceptions.

Even though the majority of the front-end development work is done through GUI, it would be good if the candidate has a mastery over major coding languages. These UI developer interview questions ( ) help you check a candidate’s overall knowledge of front-end development and related technologies.

Posted by brucem231 at 3:59 AM EDT
What are the Marketing Interview Question You Need to Ask Every Candidate?
Topic: employment
Marketing positions are tough to fill. You can put the software developers through coding test to know whether they are good or not. But hiring for a marketing position ( ) is a bit ambiguous. Even past performance and education cannot be considered good indicators of future performance in marketing.

To make things easy for you, we have compiled a list of marketing interview questions to help you identify if a candidate will be a good hire for your company.

1.  Tell Us About An Innovative Marketing Strategy That You Would like to Implement in Your Next Job

This question will help you discover how much the candidate has kept himself or herself updated about new marketing trends and technologies. In their answer, you need to look at whether the candidate can name modern innovative marketing tactics. You need to see whether the candidate has enough knowledge and confidence to implement these innovative tactics.

A good candidate will show her happiness about getting an opportunity to implement an innovative marketing strategy. The candidate should show eagerness to know about the target audience of the marketing campaign and general information about them before proceeding further with such a strategy.

2.  How Would You Respond to a Negative Review Left by a Customer on a Social Media Website?

It is one of the important marketing interview questions that help you understand how the candidate addresses the negative press. Negative reviews are part and parcel of marketing strategy. The candidate needs to have a plan to deal with the negative press that is a common thing today.

When the candidate is answering the question, you need to look at following things:

•  Is the candidate feeling comfortable and confident while talking about dealing with negative reviews?

•  Can the candidate draw a plan that can convert negative press into positive branding?

•  What does the candidate think about the negative press? A setback or an opportunity to set things right?

The candidate should be focused on addressing the customer issue first and then make efforts towards brand building.

3.  If You Have Successfully Marketed a Product or Service, How Did You Measure Its Success?

The objective of the question is to test the candidate’s knowledge about analytical tools and the methods used by the candidate to measure success. In marketing, you cannot say a campaign is successful until you have metrics that tell the story of your success. Some of the things that you should look into the answer are:

•  Does the candidate know about different ways to test customer awareness online and offline?

•  How good is the candidate with metrics?

•  Does the candidate have interest and knowledge about quantification and data?

The candidate should have knowledge about the popular analytical tools such as Google Analytics, KissMetrics, and Google Search console.

The marketing interview questions ( ) shared in this post dig deep into what the candidate actually did in the previous company. Do you any questions? Let us know your comments below.

Posted by brucem231 at 3:11 AM EDT
Friday, 31 August 2018
Seven Must-Ask Digital Marketing Interview Questions
Topic: employment
If you are planning to build a digital marketing team ( ), you need to find candidates who have a strong knowledge of digital marketing tools and strategies.

Here is the list of must-ask digital marketing interview questions along with answers that can help you identify the right candidates.

1.  What Is the Role of SEO in Digital Marketing?

SEO focuses on gaining organic hits for your website while digital marketing goes beyond SEO and it focuses on the complete online existence of your website. SEO is also called integrated digital marketing.

2.  Which Is the Best Form of Marketing – PPC, SEO, or Digital Marketing?

PPC and SEO are part of digital marketing and each has its unique advantages. If you want to know which is better, there is no right answer because it all depends on your needs.

If you want quick traffic and ready to pay for it, PPC is the way to go. If you have a limited budget and willing to spend time and put efforts to drive traffic to your website, SEO is the best option.

3.  What Is Google Ads and How Does It Work?

It is one of the important digital marketing interview questions. Google Ads is an advertising platform by Google in which advertisers can bid for specific keywords for their advertisements to appear on Google search results pages. Advertisers create a Google Ads account and choose specific keyword terms and specify the maximum amount they are ready to spend.

If there are several advertisers bidding for similar keywords, an online auction is held. Google takes the keyword information and the maximum bid amount from different Google Ads accounts and the account with maximum bid amount wins. Besides maximum bid amount, quality score is an important element for determining ad placement. The advertisement needs to be relevant to the user and the keywords targeted for.

Whenever anyone searches with the keywords specified, Google displays your business information (advertisement) and links in the Ad section of the Google Search results page.

4.  What Are the Main Areas Where Keyword Optimization is Done?

Keywords placement is important for better ranking. Some of the areas where keyword optimization is conducted are:

·  Website URL

·  Website Title

·  Meta tags

·  Headings

·  Web Page Content

5.  What Do You Mean by a Responsive Website?

A responsive website is the one that is capable of adjusting its layout as per screen orientation, or size (vertical or horizontal) of a device it is seen on. It plays an important role in enhancing the overall user experience.

So these are some digital marketing interview questions that you can include in your selection questionnaire. Now that you have knowledge about the basic areas of digital marketing ( ), get ready to interview potential candidates with more confidence.

Do you know any other digital marketing questions that should be part of this list? Please feel free to comment.

Posted by brucem231 at 2:03 AM EDT

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