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Thursday, 30 August 2018
Top WeChat Marketing Strategies You Should Explore
Topic: web design
If you want to break into the lucrative China market, you need to use the right marketing platforms. With more than a billion active monthly users ( adstochina.westwin.com/WeChat-Marketing ), WeChat is a force to reckon with.

Here are a few WeChat marketing strategies that can help you gain leads and write a success story with Chinese consumers.

How to Leverage WeChat For Lead Generation

You can use WeChat to communicate with your target audience and generate leads. However, engagement and customer acquisition on WeChat is not easy and only 10% of WeChat interactions get 90% attention.

You should break down your marketing initiatives into the following four steps to generate quality leads:

â—   Introduction,

â—   Content,

â—   Community management, and

â—   Customer Service.

Introduction - You need to have a clear introduction of your company on WeChat. Chinese people like H5 pages, fancy presentations, videos, and mini sites. You need to use these tools to build your WeChat account.

Content- Good content is the soul of WeChat marketing and you cannot get visitors until you create good content. You need to produce compelling content that would increase your followers and brand visibility. Some characteristics of good content are - a catchy title, unique information, and attractive presentation.

Community Management- Many companies fail to reap the benefits of WeChat marketing because they do not promote or share content on media platforms, forum websites, and groups. They also forget sharing QR code of their WeChat account which leads to lost opportunities.

Customer Service- An active and easily accessible customer service can play a huge role in gaining the trust of the Chinese audience. This helps in direct interaction with customers and cuts down response time. Customers can contact the customer service department directly for any information about products and services and also for quotations if necessary.

How to Leverage WeChat for Branding?

Brand Content- You should create long, detailed, and informative articles to engage the audience. And quality matters over quantity.

Be Innovative – You need to create high-quality branded content and introduce at least one video every week to create awareness and enhance brand visibility.

Animation- Engage the community by offering animated content like games, attractive infographics, and online contests.

VIP program –Create a VIP program that would encourage visitors to register and get special privileges for becoming followers.

WeChat Advertising – You can use WeChat banner advertising to reach consumers. Some of the advertising options you will have are – a standard banner ad or KOL ad.

WeChat is a wonderful marketing platform for companies to build and strengthen brands in the Chinese market. And the WeChat marketing strategies ( https://adstochina.westwin.com/who_we_are/index.shtml ) discussed above would help your business take steps in the right direction to make the job easier for you.

Do you know any other Internet marketing strategies that can be used on WeChat? Do you have any questions? Please feel free to leave your comments below.

Posted by brucem231 at 6:45 AM EDT
Wednesday, 18 July 2018
Why Hiring a Digital Marketing Agency in China is a Good Business Decision?
Topic: web design
The Chinese digital marketing landscape is different in many respects, especially because many well-known and massively used social media platforms are not relevant in China. Targeting the Chinese consumers through their indigenous search engines ( Adstochina.westwin/digital-marketing ) like Baidu and social media platforms like Weibo and WeChat needs slightly different skills. While brands who are adept in digital initiatives can try the solo route, it is recommended to hire a digital marketing agency for better success. Here is a look at how a professional, well-qualified agency can help your business grow.

Content creation

For a brand that is just testing its waters in China, creating quality, compelling, and in interesting content by themselves may become a herculean task. A Chinese digital marketing agency helps brands and companies create not just written, Chinese content but also others like images, videos etc. that are crucial in digital marketing. Many of these agencies also help manage social media pages and platforms, answering user queries promptly as Chinese consumers like to engage through online chats.

Networking with vendors and others

Digital marketing efforts do not end with creating ads or running them through the month. For successful impact, a brand needs to have good relationships with many others in their domain. A digital marketing agency helps businesses by creating lasting relationships with vendors, media, platforms connection, and so on. Such relationships can prove crucial when you want to extend marketing beyond digital avenues or need to have tie-ups for events, sponsorships etc.

Marketing tailor-made to the Chinese

A marketing strategy that works for your business in one part of the world may not give you results in China. Connecting with prospective clients through Chinese search engines and social media platforms requires slightly different skills. Consumers in China respond better to Chinese websites and rely extensively on engaging with the brand through one-to-one conversations that spin-off from social media posts. Utilizing SEM opportunities on Baidu needs you to go through stringent certification and licensing procedures, all of which can become too much to handle by yourselves. A well-qualified digital marketing agency, having worked on many other such projects, helps you navigate these hurdles with ease and helps tailor your marketing efforts to meet Chinese expectations.

Saving time

As a new entrant in the market, you can consume a lot of time figuring out how digital marketing in China works, costing your business valuable time and money. The pace at which consumers use digital platforms is something you may find difficult to match, especially when you need to focus your efforts on other crucial business functions. Instead, hiring a professional Chinese digital marketing agency ( Adstochina.westwin/who-we-are ) can help you tackle the initiative in a structured, timely, and affordable manner.

When hiring a digital marketing agency in China, it is recommended to associate with those that have a physical presence in the country (in addition to offices worldwide), as they can give you a better, holistic understanding of the Chinese market.

Posted by brucem231 at 3:52 AM EDT
Wednesday, 9 May 2018
Five Ways Your Business Will Benefit from SEO
Topic: web design
Here are five compelling reasons why you should invest in SEO for your business.

1.  Enhanced user experience: Investing in SEO will allow you to provide the friendliest and fastest user experience possible. It will give your consumers exactly what they are looking for. The experience of the users will be fruitful and satisfying.

2.  Reach the target consumers: With SEO ( https://www.brazosvalleymarketing.com/seo.html ), you will be able to reach out to your target audience and convert the leads into paying consumers. People trust search engines, if the search engine puts you at the top of the results, they are going to click on your website. SEO is not only about manipulation of the algorithm, rather, it is about researching and using the right terms and keywords which help you remain at the top of the search engine results.

3.  Convert the leads: Digital marketing helps consumers buy your product or service. Whether they are looking for a particular product or a specific service, they will search for it on the search engine. If your business is relevant to the keywords input by the consumers, it will show up in the search results. You only need to be present in the top five search results. This will drive them towards your website and you will be able to convert the leads into paying consumers. It can also help you gain new consumers.

4.  Build brand awareness: If you have the digital marketing strategy well laid out, you will be able to build brand awareness. This will help you create a strong online presence and consumers will be able to connect with your brand. When you are at the top of search engine results, consumers already consider you a reliable and trusted brand.

5.  Optimization of data: Digital marketing gives you the ability to get your hands on the data related to your SEO efforts and this data can help you track valuable information about your consumers. You will be able to generate higher ROI and learn about what your consumers are looking for. You no longer need to make educated guesses.

SEO is no longer an option; it has become an integral part of every business that wants to grow. SEO firm in Houston ( https://www.brazosvalleymarketing.com/ ) offers excellent SEO services for every type and size of business. They have a team of professionals that research the market and help you with the digital marketing of your business.

Posted by brucem231 at 9:12 AM EDT
Updated: Tuesday, 24 July 2018 3:58 AM EDT
Saturday, 28 January 2017
Ecommerce Website Developer Must Enhance Online Customer Shipping Experience
Topic: web design
Are you searching for ecommerce website developer? You must be careful in making the right selection because the success of your online business depends to a great extent on the ecommerce website developers ( 99MediaLab/Ecommerce-website-developer ). A number of factors are responsible for your online success. Now, what is the most stressful part of an online transaction that a web developer should pay heed to?  Shipping process is one of the most challenging aspects that your ecommerce website developer must consider seriously. This determines whether a customer will shop from your website over and over again. It is significant that you should make your customer feel comfortable with your process of delivery. So, let’s check out some of the tips for improving customer shipping experience to augment shopping. Implementing these tactics can actually help to flourish your eCommerce business.

  Offer more options for shipping – While your customers are shopping products from eCommerce website, ensure that you can give more shipping options such as standard delivery (7 days), next day delivery, first class delivery (3 days) and more. This enhances conversions. If you want more sales from your site, you should think about free shipping for attracting more customers.

  Provide your estimated date of delivery – You must also provide your estimated date of delivery as shoppers want to know that. Always provide a guaranteed date of delivery to customers in your check-out page so that your consumers can take decisions whether to buy a product or not based on the delivery date.

  Send email notification for shipping customer package –Make it mandatory to send an email notification to your consumer if you have shipped a customer’s package. This will let your customers get the assurance that their products will soon get shipped. Moreover, you must send a secondary email to make your customers be aware of the estimated product delivery date. It will let your customers feel relaxed till the date of product delivery, or else, the customers will continue to call the retailers for knowing the product status.

  Send text message to customers – You must also provide SMS notification to your consumers. Sending text message is significant as your consumers may not always check your emails. Hence, you should consider sending text messages for letting your customers know about the product shipped and delivery date. This would make your clients feel comfortable and your service lets your customers come back to your website again for making the purchase.

  Offer tracking code for shipping products – Furthermore, you should offer tracking codes to your customers in order that they can track the shipped products. The tracking code can help the consumers to track their products during the process of delivery.

  Offer free shipping to customers – You can also provide free shipping options to your customer. This helps in generating enhanced sales in your eCommerce website ( 99MediaLab/Casestudy ), increasing consumer shipping experience. Consequently, this drives more sales to online stores. As per a study, it is evident that over 70% consumers need free shipping and for that they can wait for additional 2-3 days in order to get things delivered.

Follow these tips and enhance your online customer shipping experience.

Posted by brucem231 at 12:08 AM EST
Wednesday, 4 January 2017
Proven Techniques to Improve Medical SEO
Topic: web design
Search engine optimization is a proven and effective marketing strategy to increase your reach in the local business sphere and get noticed in search engines like Google. All your SEO efforts will pay off once you reach the first page of the search engine result page. One should follow many SEO techniques to reach the first page, all the techniques lined up and executed in an organized manner for a considerable amount of time.

Medical practitioners can benefit immensely from medical SEO ( 99MediaLab/Medical-SEO ) and increase their reach in the local areas by strategizing their SEO efforts. People resort to search engines to search anything related to healthcare and you could be noticed immediately on the search engine if you are doing your medical SEO right. In this article, we will list out a set of proven SEO techniques that you should be implementing on your medical website. Read on.

1.  Local SEO

First and foremost, you need to ensure that you are visible on the search engine to all the local patients in your area. Local SEO is an effective technique to do so, optimizing your website and its content so that Google recognizes your website as a credible source for all the local health related queries. With the help of a local SEO expert you can optimize your website to suit the local geography and demography. Since the search results on search engines are geographically optimized, local SEO techniques must definitely boost your medical SEO.

2.  Content

This is probably the most basic, yet the most important tactic to have a successful SEO strategy. Regularly posting relevant content on your website/blog will attract the same visitors again and again and let search engines realize that your website ( 99MediaLab/overview ) is a credible source of information. When visitors are redirected to your website for a specific content/article, there is a good chance that they will explore the rest of the website too, provided the content on your website is relevant and helpful.

3.  Social Media

SEO works only when you get a lot of redirects from different websites to your website. Social media is an excellent way to achieve this, thus making social media integration an essential element of your medical SEO strategy. Have active social media activity using different social media channels such as Facebook and Twitter and influence your social media visitors to visit your website too.

4.  User Friendly Website

If you want to have an efficient medical SEO strategy, ensure that you have a user-friendly website that has an easier navigation system. Use simple website layouts that are aesthetically pleasing, yet simple to understand and interact with. User retention is directly proportional to user friendliness and if the website is user friendly, you don’t have to worry about increasing bounce rates or decreasing view counts.

5.  On-page Optimization

Lastly, in order to have a working medical SEO strategy, ensure that you carry out all the on-page optimization techniques you can. Include relevant keywords in your content, title, tags, meta tags, meta descriptions and alt tags. Ensure that the website loads quickly and the images are of high quality.

Posted by brucem231 at 1:48 AM EST
Thursday, 15 September 2016
Top Five Trends followed by E-Commerce Website Design Services
Topic: web design
Do you want to build a successful E-Commerce website? Are you following the recent web design trends? If the answer is no, then you are not on the right track. It is essential to abide by the contemporary trends to boost your business success. If you are not paying heed to the latest developments, you will simply lag behind your competitors. Your customers will not find your website useful. As a result of which, you will lose web traffic every day. So, let’s have a look at the top five trends followed by the E-Commerce website design services :

Responsive & flat design - Responsive and flat design constitutes to be one of the most essential features of every online store. Make your web design mobile friendly. Look into the fact that all the features of your website are effectively displayed on almost any device. This is important because today there is an increase trend towards browsing and shopping on television. Moreover, flat design has gained a lot of popularity these days. This minimalist design focuses on usability and is sophisticated to meet the demand of modern customers.

Layouts like cards - Designers are using the card-like layouts these days for E-Commerce sites ( www.99Medialab.com/Overview ). These layouts help to organize various products in a way, which is pleasing to the eyes and convenient to use. Moreover, these layouts are easy to make responsive to users. The card content helps to simplify the navigation and enhances the user experience. In addition, card design lets the users differentiate one theme from the other. This design is widely used in several E-Commerce websites so that users can pay more attention to new collections. You can also make banners with sale announcement for integrating into product list.

Common UI Designs - Nowadays, people face hundreds of interfaces on multiple devices. Hence, it’s clear that you don’t have to overwhelm new users with new interfaces every time. You can have common interface design patterns for creating websites so that the users can clearly understand by taking a glimpse. This helps in enhancing shopping experience for the users and making navigation easier.

Motion animation - One of the newest trends in the E-Commerce website design industry is motion animation. You can follow this stunning method of product demonstration for providing customers an unforgettable shopping experience. This is most significant for industries where purchases are emotional such as in the case of gift shops, fashion, jewelry and more.

Dynamic product views - Good number of sites are offering dynamic product views, Ajax and JavaScript for changing product search result on the fly. This facilitates customers to browse website quickly, without getting distracted from loading the search result page separately. This is most effective for dealers with huge inventory.

Some other trends include using large pictures and video backgrounds, selling of images rather than text, long scroll and many more. Opt for one of the top E-Commerce website design services ( 99medialab/e-commerce ) following the latest web design trends and give a boost to your E-Commerce business.

Posted by brucem231 at 4:13 AM EDT
Friday, 12 August 2016
5 Critical eCommerce Design Features Your Portal Should Have
Topic: web design
Considering the wide range of eCommerce platforms available, it might seem easy to set up a store right away.  You can start an eCommerce store in a few hours and start selling.  However, the success of your store does not depend on software, marketing and luck alone.

If you look at the top eCommerce stores, you can see they are selling great products, delivering them fast and ensure customer feel rewarded for shopping with them.  This takes a lot of work and it involves professional expertise. To ensure your eCommerce venture is a success, you need to have a stringent focus on your website design.

And this is what an eCommerce website design service ( 99medialab/e-commerce ) provider can help you do. So, what are the critical components, they focus on that could make your site a success? Read on to learn.

1.  Scalability and Flexibility

When you are setting up an eCommerce store, you should not focus only on your current needs. The eCommerce website design should offer a scalable and flexible framework that allows you to make changes and future upgrades.

And when your site design offers high scalability, your website will be able to grow with the change in volume and size of eCommerce business.

2.  Page Speed

Any speed issue with your eCommerce website can jeopardize your business. Low page speed increases bounce rates as customers wait for only a few seconds for the page to load before they skip and visit your competitor’s website.

When you hire an eCommerce website design service provider, you don’t have to worry about loading times.  They will take care of your page speed and ensure your customers have an outstanding shopping experience every time.

3.  Responsive Design

A site’s design is the most important element in overall performance. And having a responsive design is crucial to the success of an eCommerce business.

When you hire an eCommerce website design company, they will ensure your eCommerce website has mobile responsive themes and also has CSS/HTML5 technology  to make content look good on any screen. With responsive design, your eCommerce website will offer good user experience on all mobile devices, irrespective of screen size or performance capacity of the device.

4.  Reliable Shopping Cart

The shopping cart plays a key role in eCommerce success. It is often used as a  holding area where customer collects items, but are not convinced whether to buy.

The basic features in shopping security include security options and support for different payment methods. Some of the advanced features that your shopping cart should have are – product zooming, support display of product reviews, single-page fast check-out, and support discount and coupons.

Having good features in your shopping cart will simplify the shopping tasks and also improve the shopping experience.

5.  Security Measures

Security is a major element that instills confidence in the customer to shop on your eCommerce website. One of the biggest advantages of hiring an eCommerce website design service provider is they understand the threats to eCommerce platforms ( http://www.99medialab.com/services-overview/ ) and take all security measures to make shopping safe for your customers.

Posted by brucem231 at 5:08 AM EDT
Tuesday, 12 July 2016
Web Design for Small Business : Tips to Remember
Topic: web design
We live in the digital age today where everybody wants to be connected to everybody. The internet has brought all of us a little closer than we used to be and the role of websites in this digital revolution is immense. While some people might speculate that the popularity of websites has decreased with the advent of smartphones and mobile applications, business organizations don’t agree with this speculation. Web sites are still as mandatory as they used to be for business organizations, both big and small. Websites are an effective means of communication for businesses to stay in touch with their customers and maintain a strong online presence.

Web design is not just about appealing visuals, content and navigation; it is in fact more than that. It includes a lot of strategies and technicalities that will collectively drive the website’s traffic. If you are a small business owner and planning to hire a web designer to design your website from scratch, this article is for you. The article includes a list of tips to remember during web design for a small business.

1.  Keep it simple, keep it clean

Whenever someone visits your website, he/she is definitely hoping to get some information in return. If your website is too cluttered or if your website’s structure and navigation is too confusing to understand, visitors are certainly going to be disappointed. Right from the home page to the contact us page, web design for small business ( 99MediaLab/Web-Design- ) must be simple and clean. There shouldn’t be any form of content overload, your value statements have to be clearly defined, images and graphics must be used appropriately and navigation has to be as simple as possible.

2.  Optimize for Search Engines

Ranking high on search engine results and making your site easy to be indexed by Google is very crucial to get high traffic. SEO is an integral part of web design for small business and provided there is good content and a proper SEO strategy, your website is sure to get a lot of traffic. Both on page and off page optimization has to be given equal importance and only white hat techniques must be employed to increase your traffic and reach.

3.  Mobile Responsiveness

Making websites responsive to all screen sizes, is the need of the hour. Internet users today consume information from a wide array of devices, smartphones being the most dominant ones. Thus, web design for small business must include mobile responsiveness as a major necessity. Designing your site ( http://www.99medialab.com/about-us/ ) to be more responsive will help you rank higher in search engine results and also increase your engagement with the visitor.

4.  Maintain an Active Blog

Content is king and without content any website is good for nothing. When visitors visit your site, they are looking for a lot of information and blogs are the best way to deliver valuable content to your readers. Design a clean and clutter free blog that is filled with content and regularly updated with current and relevant information. Simply put, blog is an integral part of web design for small business.

Posted by brucem231 at 12:49 AM EDT
Thursday, 4 April 2013
Benefits of Using Magento E-commerce on Your Websites
Topic: web design

Magento is an open source platform which helps to build and maintain an online store. It has a theme based structure which allows a developer to form several stores with different layouts, skins and templates. When a developer becomes familiar with the magento platform, he/she can create as many stores they want. When you type "top e-commerce application" in search engines, Magento will be the first to be pulled up by the search engine.

Introduced in the year 2008, it is an open source e-commerce web application. It is the most preferred e-commerce application by online traders, worldwide.

Magento e-commerce offers a broad range of features, they are:

Marketing promotion and tools
Search engine optimization
Catalog management
Product Browsing
Site Management
Mobile commerce
Analytics and reporting

What makes this application so popular? Let us see the benefits of using Magento for e-commerce websites:

Manage Multiple Stores on a Single platform

Magento e-commerce websites allow a single user to manage multiple stores from a single administrative panel. It has various features which makes the management of multiple stores easier. It allows you to run your business 24 hours and 7 days a week, with its exceptional accessibility features. This in turn leads to higher profitability and promote the name of your store. Magento e-commerce accepts payments in different international currencies, helping your clients to purchase with ease.

Great Shopping Experience and Flexibility

Magento offers the best online shopping experience to its consumers. This is possible due to the efficient and extensive features, such as the shopping cart. It allows a one page check out, which means the user does not need an account on the website. The customer can just provide the payment details and shipping address. All websites using magento are integrated with postal services such as Fedex, UPS and the U.S. Postal Service.

Search Engine Optimization

Magento has a unique feature which helps your site increase its rankings on the search engines. The addition of SEO features allows for easy tweaking of the sites and ensures your magento e-commerce site can grow and change suitably. This in turn increases the awareness of your online store and online sales.

Various Plugin Options

In order to increase the functionality, magento provides several plugins to develop the websites in an easy way. It will help you to modify the applications and improve the features, which exists in the website.

Payment Options

Magento is the best content management system which provides various payment options for the shopping cart development in different types of currencies, through which you can solve the complexity of money transactions. For example a company like The North Face, which operates on 5 continents in multiple languages and currencies, being able to centrally control the entire operation is a big advantage.

Product Review and Comparisons

Product review and comparisons are extremely significant in determining the success of e-commerce websites. Magento development allows online store retailers to display a wide range of product reviews. You can also show up the comments and feedback made by experts and critics on your products.

A survey of e-commerce sites in the Alexa top million websites has found that, as of the first quarter of 2012, Magento is the most popular e-commerce solution. A recent analysis has shown that magento is used on 20% of the e-commerce sites internationally.

In the words of Larry Mills, Chief Information Officer of Maui Jim,

"We needed a site with fresh look, flexibility in managing content, and an opportunity for us to easily expand into the international market. The results speak of themselves. We are happy with the improved functionality of our site.”

This article was written by Fabian Bernardo on behalf of One Creations Limited, based in Hertfordshire, U.K., we specialize in web design, e-commerce, search engine optimization and customized software development. To know more about e-commerce shopping carts visit, eHow.com

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Posted by brucem231 at 5:21 AM EDT
Monday, 11 March 2013
Various Types of Joomla SEO Service to Make Your Website Search Engine Friendly
Topic: web design

There are many tools available to create and manage websites such as WordPress, Joomla etc. Joomla is an open source, content management solution that enables to build powerful online applications. Joomla is one of the world’s most popular content management systems. Joomla SEO service comes with a number of attractive features such as built-in sitemaps, Google site map creators, title tag creators and user-friendly URL components that automate most of the SEO tasks involved. Joomla SEO service is less time consuming and when it comes to performing search engine optimization, it is relatively easier compared to the non-content management system on traditional HTML websites. An optimizer can make use of different in-built features, modules and components, making search engine optimization an easy task.

Joomla SEO websites are capable of getting the best ranking results. You can get good results by using Joomla SEO services for your internet marketing campaigns. Joomla has a default feature which will make your website URLs search engine friendly (SEF). Search engine optimization is the best mode designed for publishing the content online. You can attain this level if you want to focus the standard of content, with the applicable keywords. Some of the other Joomla services are:

    Storage and Data retrieval
    Joomla SEO service - furnishes every page with specific titles and meta tags.
    The RSS (Real Simple Syndication) helps in making the website allow fresh contents and updates periodically.
    The Joomla optimization also provides you with numerous link exchange software, which helps in promoting the website.
    This software creates specific web pages for shopping carts, user registration etc.
    Joomla templates help in converting the existing PHP structure into SEF, URL structure.
    Edit page titles
    Edit and use unique description and meta tags
    Thorough optimization of all pages
    Joomla tweaks for clean and optimized coding
    Bulk image optimization techniques for large websites

SEO Joomla plug-ins

One of the most important things about Joomla SEO service is that it has many additional plug-ins and extensions that enable easy and convenient addition of content to Joomla. Below mentioned are some of the popular Joomla plugins.

Joom SEO: This highly customizable plugin generates correct placement of keywords for a perfect optimization of the website. It also has a database of ‘bad keywords’ that can be used to specify keywords that are to be excluded from the content.

SEO simple: This basic plugin allows certain metadata to be automated by taking the first chunk of text within the piece of content.

RS SEO: This plugin crawls and indexes all meta descriptions, keywords and page titles. The RS SEO grades each page for the effectiveness of search engine.

iJoomla: This plug in does a lot more than some other extensions. It allows the addition of H1, H2, tags instead of content headings, which are important for search engine optimization and web crawlers. The best feature of iJoomla SEO is to provide link automatically based on the keywords.

In order to make a website appealing and profitable, it is important to make it search engine friendly. The latest aid in optimization is Joomla SEO service. It has a number of features that makes it an attractive service to avail. It also provides you a number of exchange software that will help in promoting the webpages.

This article was written by Chang Stenquist on behalf of. JoomlaSEOHelp.com. We can help your new or established Joomla website rise in the search engine rankings and gain more organic traffic. To understand the differences between SEO and SEM, visit eHow.com

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Posted by brucem231 at 5:32 AM EDT

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