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Tuesday, 18 June 2019
Understanding Social Media Marketing in China
Topic: Marketing and Advertising
China not only boasts an incredibly diverse and rich online landscape but also the largest social media market in the world ( ). Over 800 million internet users in China are looking for a platform for sharing their opinions, connecting with others and asking for product recommendations. That is a hell lot of content. While the top social media platforms continue dominating the western world, China has witnessed the emergence of multiple innovative social media platforms. These include shopping communities like Xiaohingshu, video sharing platforms like Douyin and many others. In this dynamic environment, global brands are looking to build their presence in China must keep a close eye on what is happening on social media platforms.

Importance of Social Media Marketing in China

A study by the Chinese government, the total active internet users in China are 802 million. This amounts to over 57% of the total population. If we compare with the US where there is an estimate of 300 million internet users or over 78% of the total population, China may not have the same market penetration but has a higher potential for growth. Interesting statistics is the level of mobile usage in China. 98% of people use the internet with their mobile devices compared to 73% in the US. This makes social media in China more dynamic and immediate with mobile users looking to platforms like Weibo and WeChat for the latest tips, testimonials, and recommendations. This high level of mobile penetration helps in driving the performance of huge online events like the Alibaba’s Singles Day. For global businesses, the massive size of the Chinese consumer market makes it critical for dedicating energy and time to track trends on social media. Observing and tracking exchanges on social media platforms in China is the best way for brands for building a deeper understanding of local values and perceptions and can also help in avoiding the risk of embarrassment and costly marketing missteps. With this in mind, let us understand why social media marketing in China ( adstochina.westwin/social_media_marketing ) is unique.


The social media platforms in China are highly focused to attract mobile users which means websites are geared for instantaneous and quick sharing. Sadly, this mobile penetration presents obstacles for social listening. Businesses require specialized expertise for analyzing and tracking online discussions about topics, products, and brands. As western social media platforms are struggling to get a foothold in the Chinese market, social media firms in China step up and take this opportunity for innovation. Instead of dominated by a small group of the firm, the Chinese social media landscape is more robust and dynamic with platforms falling and rising on a faster timescale. A great example is a photo touch-up application Meitu. Following a huge loss in 2017, the company switched its focus from simple photo editing thereby allowing users for posting updates and chat I groups. From 2018, Meitu has witnessed a rapid increase in user engagement.

Posted by brucem231 at 7:42 AM EDT
Five Benefits of Partnering with Staffing Agencies in New York
Topic: employment
Employers across the world are facing difficulties in hiring and retaining talents. This is because the job market has changed and has become more candidate driven. Also, the talent shortage adds to the difficulties in hiring. A simple solution to this problem is using a staffing agency. Here are some awesome benefits of partnering with staffing agencies in New York ( ).

1.  Better Job Descriptions

The search for quality candidates starts with job descriptions. Though writing job descriptions sound like an easy part of the hiring process, it isn’t always. The quality of job description plays an important role in attracting quality candidates.

Recruitment agencies have a better knowledge of the job market and candidates’ aspirations. Also, they have years of experience in creating attractive job descriptions to get top talents. This is typically not as common with internal recruiters who only hire a few times a year.

2.  Quality Candidates

Job boards and online advertisement may not reach top talent. Recruiters just don’t navigate the internet, post vacancies on job boards, or search on LinkedIn. They have deep networks and relationship with candidates, both active and passive.

Recruiting agencies are in a better position to source quality candidates due to their extended reach. Also, staffing agencies in New York are known to have their talent pool, which is a database having information about top talent in different job functions and service areas.

When you partner with staffing agencies, you get access to their talent pools. Also, recruiting agencies can reach passive candidates and talk with them about job opportunities in your company. All these factors ensure your organization gets quality candidates from all possible sources.

3.  Reduced Hiring Costs

Hiring is a resource- and time-intensive task. In simple words, if you are hiring by yourself, you will need to dedicate resources to different hiring activities like scanning and sorting resumes, scheduling interviews, preparing a list of prospective candidates and many other things.

If you have a small internal HR team, you would be either required to hire temporary staff or the internal staff would have to work overtime to complete hiring tasks on time. In both cases, the hiring costs would escalate significantly.

When you partner with recruiting agencies, they shoulder the responsibility of the entire hiring process, and the hiring manager only has to take final interviews. This helps in reducing hiring costs.

4.  Reduced Risk of Bad Hires

Recruiting agencies conduct various checks such as skill tests to ensure every candidate has the required skill-set and quality for the open job position.

5.  New Hire Guarantees

Attrition is a headache for businesses of all sizes in all sectors. Leading recruiters offer a full refund or free replacement guarantee to their clients. If the new hire leaves the company before the agreed period, the recruitment agency would provide a new candidate for free or refund the hiring fee received for the candidate.

These are some of the awesome benefits of partnering with staffing agencies in New York ( ). Do you’ve any questions?

Posted by brucem231 at 3:11 AM EDT
How Direct Hire Agencies Work For You?
Topic: employment
Direct hire staffing is a good option for companies to save on costs related to temp to hire placements. However, organizations find it difficult to source the right candidates for direct hire due to the increasing talent shortage. The answer to this problem is working with direct hire agencies ( VitaminTalent/direct-hire-agencies ).

Here are some factors that show why teaming up with direct hire agency works best for you.

Avoid Costly Downtime

The biggest difficulty in filling open positions is costly downtime. The longer you take to fill open positions, higher productivity losses. Time is money, and the talent crunch can increase the time to hire significantly.

When you work with a trusted recruitment partner, you can rest assured they will use their network and expertise to bring the right candidates in lesser time. The staff of recruitment agencies is visiting industry conferences, seminars, and other gatherings meeting people to collect information about the best candidates working in the industries they serve.

Recruitment agencies are also known to have talent pools that have ready for job candidates. Leading recruitment agencies have their database of candidates with different skill sets. When you partner with these recruitment agencies, you get ready access to talent pools. This reduces downtime significantly, and you can find the right direct hire candidates in lesser time.

Leave the Candidate Search to Experts

Unlike internal recruiters, staffing agencies use advanced recruiting techniques and software to find the best candidates for open positions in your company. For example, they use e-recruitment strategies, which include the use of the web, technology, and software to attract, evaluate, and hire the right people from social media platforms like LinkedIn.

Direct hire agencies are also known to track metrics to evaluate the recruitment process and improve it. For example, they analyze metrics like quality of hire, source of hire, and offer acceptance rate that helps improve the success rate and also speeds up the direct hire process.

Reduced Risk of Bad Hires

Recruitment agencies are known to put in more efforts to improve quality of hire. A study has revealed bad hires is a result of failure to check the candidate’s coachability, emotional intelligence, motivation, technical incompetence, and temperament. Most internal recruiters don’t have time to go beyond the resume and interviewing to assess the quality of the candidate.

On the other hand, recruitment agencies devote more time to assess a candidate’s coachability, motivation, EQ, etc. to improve the quality of hire. All this plays an important role to reduce the risk of bad hires.

New Hire Guarantees

Leading recruitment agencies offer new hire guarantees in different forms. For example, some agencies offer guarantees or free candidate replacement if the new hire leaves the company before the agreed period.

These are some of the reasons show how partnering with direct hire agencies ( VitaminTalent/what-we-do ) works in your company’s favor in recruitment. Did we miss any important reasons for teaming up with direct hire agency? Please feel free to comment.

Posted by brucem231 at 2:17 AM EDT
Monday, 17 June 2019
What is the Significance of Choosing the Best Pediatrician?
Topic: health
No doubt, becoming a parent is a blessing but it comes with a huge share of responsibilities. First-time parents even find it a bit stressful, as, with the arrival of the baby, there is a major change in your lifestyle. The new journey can be quite intimidating without a pediatrician who can work with you for the healthy growth and development of your child. Pediatric care begins during the birth of your child and may end during young adulthood. The importance of pediatrician is far more than most parents think and know and choosing the right one is even more important.

Significance of Choosing a Pediatrician

Choosing a pediatrician in Silver Spring MD ( whiteoakpediatrics/pediatrician-Silver-Spring ) is no mean feat as there are many specialists who offer exemplary services. Your pediatrician is the best support system while you care for your child. This makes the choice of a pediatrician for your child even more crucial. You need the care of a pediatrician even in good health for regular check-ups, immunizations, and monitoring of growth parameters.

While some parents simply pick a pediatrician randomly from insurance or telephone directory or a doctor on call in the hospital, some go to extremes while choosing the best pediatrician for their child. Nevertheless, it is essential to conduct a minimum amount of research while picking a pediatric doctor for your child as it could make life-changing decisions.

One of the most familiar ways to choose a pediatrician is through recommendations from family members and friends. Although it is an ideal way to find a pediatrician, find out why they recommend this specific doctor before you follow them. People have different perspectives and priorities. What might seem trivial to them may be important to you. For example, some parents love the fact that their pediatricians spend less time with the patients whereas you need a doctor who takes ample time to diagnose the problem and prescribe medications accordingly. Some prefer doctors who prescribe antibiotics unnecessarily whereas some prefer to avoid medications. It is best to consider the recommendation of your own family physician if you are a new parent.

A pediatrician understands that children have specific requirements, treatments, and prescriptions, which are different from adults. Pediatricians in Silver Spring, MD are trained to identify the significance of these differences and treat newborns, children, and adolescents accordingly. They also provide appropriate care for acute diseases and prevent their progression on time.

Most children are apprehensive and shy which prevents them from communicating with their doctors. However, a pediatrician can help you understand the issues that your child faces and offers advice on healthy lifestyles. The significance of a pediatrician ( ) can never be undermined as he promotes the healthy development of your child by being available whenever needed.

Posted by brucem231 at 4:18 AM EDT
Four Tips to Choose Reliable Locksmith Services in North Hollywood
Topic: Home Improvement
Choosing reliable locksmith services in North Hollywood ( ) require little efforts. It can get challenging because of the large number of locksmith services out there. One can easily get confused which locksmith services to choose. So, today we will learn a few tips to choose reliable locksmith services.

1. Check license

The first thing you should look for is the credentials of the locksmith. Ask your locksmith to show the proof of license. A valid license gives the necessary assurance that locksmith you are interested in hiring is registered with the local security department and have gone through a background check. Do not hire a locksmith if he fails to show the proof of licensing. Check the validity of license by contacting the concerned department. It is important that you hire a licensed locksmith because unscrupulous locksmiths may sell your private information to burglars.

2. Ask about bond and insurance

Make sure your locksmith services are bonded and insured. Being bonded means that the company is financially covered by a third-party insurance company. If damage occurs to your property, you can file for a claim. An insured company means that the company’s staff has insurance from the company. You will not be liable for claims in case any worker gets injured on the site. Request your locksmith services to show the copies of bond and insurance.

3. Read reviews

Once you have verified that locksmith is licensed, bonded, and insured, it is time to check the reputation of the locksmith. The reputation of a locksmith will give you a fair idea about the quality of workmanship of a locksmith. Read the online reviews of customers on Yelp, Google, and other online directories. Check the local online directories for reviews and ratings. Check the BBB’s rating, and visit BBB’s website to find out if any complaint reported against the locksmith. A well-reputed locksmith will have positive reviews, lower volume of complaints, and high client's recommendations. You can also get referrals from your friends and family. Ask them if they know any reliable locksmith services in North Hollywood ( ).

4. Get quotes

Last but not least; get quotes from different locksmiths. You will get an idea of how much the job will cost. There are many incidents of locksmith overcharging because there is no regulation by the government in the locksmithing industry. Getting quotes will avoid any last moment surprises, and you will get an estimate for the costs up front. Do not fall straightway for the cheapest price out there. First, verify their credentials and reputation, and then start comparing prices. Get quotes from at least three locksmiths, and choose the one that offers the best value.

So these are the four key suggestions that you can follow to choose the reliable locksmith services in North Hollywood.

Posted by brucem231 at 2:21 AM EDT
Why Does Your Website Need SEO Techniques?
Topic: Marketing and Advertising
Search Engine Optimization or SEO techniques help to enhance online visibility and increases website rankings on SERP. A number of search engine optimization tools and techniques can be utilized precisely and correctly to obtain the desired results. SEO involves the use of specific phrases and keywords on website content and identifying these keywords when prospective customers search for products and services. There are several reasons to optimize your website and SEO is one of the most crucial strategies that can be utilized effectively for this sole purpose.

Reasons Your Website Needs SEO

To create brand awareness

One of the main reasons to choose SEO in Houston ( ) is to build your brand, even though it is considered as a traditional marketing strategy. SEO helps to create content that synchronizes with the requirements of prospective customers and builds links from other sites to this specific website content. It creates an image for your brand in an effective manner and enhances your online presence.

Delivers impressive ROI

Investing in SEO is a long-term strategy that delivers high Return over Investment. However, Search Engine Optimization must never be perceived as a way to generate immediate sales and revenue. It is an on-going process and it requires time to yield results. Seldom can another online marketing strategy deliver returns like SEO? When utilized properly, SEO delivers the best results with consistent organic traffic to your website. Search Engine Optimization continues to work for years when you obtain services from an experienced and knowledgeable SEO professional.

Enhances user experience

SEO techniques aim to improve user experience and this is exactly the reason why you need professional assistance to optimize your website. User experience has a significant impact on conversions and eventually on your sales and revenue. It also easy to measure the results of your SEO investment and campaign. Tools such as Google analytics can be used to monitor your conversion, traffic, and other aspects that have an impact on your online business. It is easy to analyze those strategies, which function appropriately so that you can allocate your budget accordingly.

Enhances credibility and trust

A perfect combination of SEO and user experience equals to success in business. In the earlier days, it was relatively easy to rank websites with SEO tactics but now it has become quite tricky. It is essential to know your target audience to synchronize their requirements and your products. It is only when you gain trust and credibility that your website can earn authority. However, you need a good website that is easy to use and valuable information to build trust among users.

Optimizing a website is a challenging and complex process that requires time and patience. Now you know why SEO in Houston ( ) is pertinent for every business firm- it helps to realize marketing goals.

Posted by brucem231 at 1:09 AM EDT
Monday, 10 June 2019
How to Print Customized Shirts
Topic: shopping
Well, when your search online, you will find the word ‘screen printing’ almost everywhere. Screen printing is the most commonly used method for printing t-shirts. But apart from it, there are many other methods that can be used for printing shirts. So let’s have a look at some common methods of printing customized shirts ( ).

Screen printing

It is one of the best methods used for professional printing. It produces a vibrant print of supreme quality at an affordable price. In this method, a stencil and screen made from nylon mesh are used for screen printing. Nylon mesh holds the stencil in place, and a waterproof material blocks the negative space you are looking to design.

Now, you have to spread some ink onto the screen, and then use a squeegee to press down. Ensure that the ink spreads all over your screen. Excess ink will be wiped away. The screen is finally taken off and design is allowed to dry and cure.

This method produces awesome results in terms of quality. If you see a t-shirt that features a printed design of supreme quality, there are high chances that it was screen printed. Screen print designs remain vibrant, soft, and smooth for long, and last longer than other types of printing methods.

Dye sublimation

It is another great method used for printing customized shirts made of polyester. Right, this method works well only for polyester t-shirts. In this technique, a special liquid dye is used for printing design which solidifies when comes in contact with material like polyester. Heat and pressure are applied for the sublimation dry process to take place properly. If you have a t-shirt made of polyester with print all over the shirt, most probably it is printed using dye sublimation. This method gives awesome results and produces a smooth, durable, and high-resolution print that doesn’t fade away or deteriorate easily.


Direct to garment (DTG) printing method is one of the most popular professional printing methods. In this method, the design is directly printed onto the shirt using a printing machine. It is similar to paper printing in the office. You have to upload a design on the computer, and a large printing machine will print a design on a shirt. Your t-shirt is fed on the conveyor belt of the printing machine and gets printed. This method is preferably used for multi-color designs. You can print any design using this method, but for simple designs, screen printing is a better option than DTG printing. DTG printing method gives soft and smooth designs in high resolution.

Apart from these commonly used three methods, vinyl printing and heat transfer method are also used, but they do not produce the prints of high quality and durability.

So these are the different methods you can use for printing your customized shirts ( ).

Posted by brucem231 at 5:42 AM EDT
K1 Visa- Eligibility and Immigration Process
Topic: travel
With a K1 visa, a US citizen can sponsor his/her fiancé to enter and stay in the United States for a period of 90 days. However, the sponsor and the fiancé must be married within a period of 90 days. If marriage and other legal formalities are not possible within the stipulated period, it becomes necessary to apply for an extension.

The K1 visa ( ) is one of the best possibilities of obtaining permanent residency status legally in the United States. After a legal marriage ceremony, the spouse can apply for a Green Card or permanent residency. You can also apply for an AOS or Adjustment of Status and obtain a green card after marriage. All green card holders can live and work in the United States permanently.

Visa Eligibility

While the K1 Visa allows the US citizen to sponsor his/her fiancé and allows them to enter and stay in the country until a period of 90 days. However, both the partners who are engaged must be married within this period. Only a US citizen can sponsor his fiancé and apply for a K1 visa. Another important requirement for applying a K1 visa is that both the partners must be unmarried during the period. It is also important to end any prior marriage legally before applying for a K1 visa. In case the previous marriage is not annulled or the divorce process is incomplete, the sponsor is not eligible to apply for the fiancé visa.

The relationship must be legitimate and the fiancé must be above 18 years of age and not related by blood. You can prove the legitimacy of the relationship by providing photographs, written statements from relatives and friends, wedding engagement photos and so forth. Both the partners should have met in person at least once in two years before applying for the fiancé visa.

Both partners must also sign a statement, which indicates the authenticity of the relationship by intending to get married within a period of 90 days when the sponsored fiancé enters the country. When the visa is approved, the fiancé can enter the country and remain for four months from the approval date of the visa. However, it is to be noted that the fiancé will lose the K1visa ( ) status if the marriage is not legalized within four months from the date of visa approval and the sponsored fiancé will have to leave the country with immediate effect.

Sponsored fiancés can seldom apply for another temporary visa during this period. Once the marriage is legalized, the fiancé can apply for a permanent green card. The sponsor can apply for a marriage green card after the wedding and it needs to be sponsored by the same person who sponsored the K1 visa.

Posted by brucem231 at 4:19 AM EDT
Weigh the Pros and Cons before Switching Over VoIP Systems
Topic: Software
What is VoIP all about? What are the cons and pros of using an internet-based phone service? To start with, VoIP stands for Voice over Internet Protocol – a phone service that is used through the internet. Rather using a separate telephone company, if you have good quality internet connectivity, you can make calls over the internet. As you are paying for your broadband connection, you can make unlimited calls from one VoIP ( ) phone to another for free even if the number is not in your country.


Save money – Typically VoIP providers have different plans including pay as you go option so that you have to pay for the service only when you need it.

Portability – Built up with potable hardware, if you work in an organization that uses the intranet, still you can access your office from home through VoIP phone service. There are many VoIP providers who allow you to access your VoIP phone system using a smartphone app.

Multiple features – People using a standard telephone company often have to pay extra for specific features but in case of VoIP there are a wealth of features that are included for free like call forwarding, caller ID, call waiting and conferencing.

No requirement of extra hardware for switching to VoIP – It is preferred to buy VoIP phones but VoIP providers provide devices that will convert the signals from your previous telephone to VoIP.

With one access line multiples, calls can be handled – VoIP phone services ( ) allow for setting up a conference with other members. It compresses data packets so that more data can be easily managed by the carrier. These phones can be used for conducting video conferencing thereby reducing travel costs and time. You have the luxury to keep one telephone number ring on multiple devices at the same time which helps the employees to stay connected to the clients as well as each other.

Efficient usage of bandwidth – An estimate of fifty percent of our conversation goes without uttering a word. With VoIP, an user do no gets bandwidth when s/he is not talking and so this saved bandwidth is efficiently used for other users.


Calls during Emergency - No doubt, portability is a big boost for VoIP, calling an emergency number from a VoIP line will only be transmitting the address that you have provided during emergency services. Additionally, emergency calls can fail if there is a power cut or failure of broadband connectivity, so for a back-up keep a mobile phone.

Delay and Quality

The call may drop if there is tight bandwidth or the sound can get scrambled. Due to network congestion, the result can be a delay which means the person you are communicating will take a few seconds more to respond to your answer. In the majority of the cases, these are temporary problems and can be solved by rebooting your router.

Posted by brucem231 at 3:06 AM EDT
What are the Benefits of Using a Cold Therapy Machine?
Topic: health
Cold therapy is one of the best remedies to heal orthopedic injuries and post-surgical wounds. It is often administered using rudimentary ice packs, which is not really the best way to use this useful therapy. Instead, you can use a cold therapy machine ( IsoComforter/Cold-Therapy-Machine ) for it.

Here are the benefits of using a cold therapy machine.

Speedy healing of injuries

Cold therapy works by promoting the speedy healing of patients. The cold temperature numbs the nerves in the site of application; stopping communication between them. Without nerve communication, the blood supply also temporarily stops in the same area. Loss of blood causes inflammation to reduce. The whole process leads to speedy healing of injuries and surgical wounds.

But for it to work well, the cold temperature needs to penetrate deep inside the tissues. Such a thing is not possible when you administer cold therapy using ice packs.

Ice packs are uneven and not the best method for delivering freezing temperatures deep inside the injured tissues. Ice packs can also drip water over surgical incisions and increase the patient’s chances of contracting infections. But there are no such limitations with the use of a cold therapy machine.

Some manufacturers utilize the most advanced technology available to design their brand’s cold therapy machines. For instance, IsoComforter makes use of the patented Iso tube technology for its cold therapy machines. The use of this advanced technology helps with the most efficient and safe delivery of cold therapy. IsoComforter machines also come equipped with a healing pad with ridges for safe skin contact. It helps to prevent burn injuries due to extremely cold temperatures.

A convenient method for delivering cold therapy

Cold therapy works best when patients use it consistently. Consistent therapy is only possible when it is delivered via convenient means. It is simply not comfortable for patients experiencing pain and discomfort to hold an ice pack over their shoulders or hip for their speedy healing.

Patients require multiple cold therapy sessions of minimum 15-20 minutes every day. So, the method of its delivery must be extremely convenient for them. When you use a cold therapy machine, you can sit and relax while the machine does its job. If you use machines from brands such as IsoComforter, you don’t even require replenishing ice in it very often.

Ease of use

Using a cold therapy machine requires minimal preparation. All you need is to first fill the tank with ice and water. Then simply wrap the healing pad around the injured or affected area. Next, as you switch on the machine, the cold water begins to flow from the tank to the healing pad via a tube.

IsoComforter machines come equipped with self-priming pumps for operational ease. You don’t require putting any mechanical efforts for using IsoComforter machines. You can even purchase portable cold therapy machines ( IsoComforter/Why-Cold-Therapy-Machine ) available with the brand. You can then continue using the machine for cold therapy as needed throughout the day; even while you are traveling.

Posted by brucem231 at 12:52 AM EDT

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