Successful creative teams are the ones that are led effectively, work together towards a creative purpose and delivers consistent successful results. However, managing creative teams ( https://vitamintalent.com/lp/Managing-Creative-Teams ) is different from managing other teams.
To make things easy for you, we have compiled a list of common mistakes to avoid when managing creative teams.
Mistake One – Not Providing Creative Brief for the Project
It is a common misconception in the creative field that a blank slate is an ideal scope for a creative team but that is not true. You need to look at a different aspect of this misconception- Limitless scope can actually harm creativity as it gives way to too many possibilities.
This can lead to project delays as your creative team member would be spending too much time on exploring different possibilities. A creative brief sets constraints and boundaries for the project. With a clear set of objectives in their mind, your creative team can move fast in finding a creative solution as expected by your client.
Mistake Two – Having a One-Size-Fits-All Attitude
Business processes are established for a reason, and every member is expected to follow those processes. The benefit of this strategy is saving time and money and increasing productivity. However, sadly, this approach does not work when managing creative teams.
Imposing a strict creative process on a team can have a negative effect. By forcing your creative team to follow one creative process, you are limiting their creativity for which they were hired by your organization.
Creative processes are unique to every individual, and every creative person knows which way works for him/her. You should allow them to follow their creative process in finding the solution.
Mistake Three- Not Providing Effective Constructive Criticism
Creative material is highly subjective. What appeals to you may not appeal to others. This makes feedback on creative work a tough task for managers. After the entire creative person has not only invested his/her time and efforts in work but they might also have emotions attached to it.
When feedback is not delivered in the right way, it not only kills the relationship but also hampers creative thinking. When creative people invest their emotions and put in hard efforts, harsh feedback can hurt them, and they will respond negatively by investing less in future projects that will affect the quality.
Constructive criticism is the right solution to deal with such things. It involves starting with a positive aspect of the work done and then progresses to aspects that could be better. As a manager, you should avoid using harsh words like “hate” or any other words that might hurt their emotions.
At the end of the feedback, you can revisit things that you liked which would boost their confidence in their work and also help them take the feedback positively.
Avoid these three mistakes while managing creative teams ( https://vitamintalent.com/what-we-do ) and you will see the creative team works with a renewed vigor.
Did we miss any important mistake to avoid in creative team management?