If you are a freelance graphic designer in Los Angeles, you will find that there is no shortage of work for talented and hardworking individuals in this city. At the same time, there is intense competition for the available positions ( www.vitamintalent.com/Freelance-graphic-designer ). You must be more than very good to float a successful graphic design career here.
Here are a few suggestions for remaining consistently employed in Los Angeles:
Be Versatile in Your Graphic Design Work
As a graphic designer, you should be able to use different graphic design software and design cards, leaflets, posters, brochures, manuals, books, and other materials that companies need for marketing and other purposes. An increasing number of companies hire freelance graphic designers to do this work for them as it is more economical and convenient than maintaining an in-house art department. If you are versatile and can do a lot of what they want, your chances of landing work will go up. That said, you must also be very good at everything you undertake.
Set Your Graphic Design Rates
Graphic design rates can vary depending on talent, experience, and client. Compare your work to successful designers working in the creative field in Los Angeles and find out how much they charge, per project or per hour. Research the companies you want to work with and find out how much they generally pay the freelance graphic designers they hire. Set your work rates based approximately on these figures. Don’t set the rate so high that you’re beyond the budget of most companies and don’t set it so low either that employers take you for an amateur. Be mindful, however, that if you don’t have a lot of experience under your belt and your portfolio is sparse, you may have to settle, at least temporarily, for a payment that is on the lower end of the salary spectrum.
Sign Up with a Creative Staffing Agency
A reputable creative staffing agency will generally have many contacts within the creative industry. They will have a thorough understanding of how the industry works and know which creative companies are currently hiring and for what positions. Keeping the industry demand in mind, the agency maintains a roster of creative talent and they connect them with the companies seeking to hire graphic designers. If you sign up with them, provided your work is up to par, you can look forward to a steady stream of design jobs.
Keep Your Graphic Design Portfolio Updated
Whether you freelance on your own or work with a creative staffing agency, one thing you should do is to keep your graphic design portfolio regularly updated. Staying current with changing trends is often an issue in the graphic design field. Any freelance graphic designer in Los Angeles will know how quickly trends appear and disappear in the market ( www.vitamintalent.com/What-we-do ). To do well in such a quickly changing industry, you will need to make sure that the designs you create either remain current or have a universal appeal that can transcend and survive the fluctuating trends.