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Wednesday, 28 November 2018
A Quick List of the Interview Questions for Marketing Position You Need to Ask
Topic: employment
Marketing is the heart of any company, so most marketing job interview questions and answers should have much substance behind them. So, after you have pulled the best resumes of the bunch, it’s time to choose the best candidate ( ). Whether that’s over the phone or in person, here are the five interview questions for marketing position that you should ask to weed out candidates during the interview process.

What type of marketing campaigns have you run in the past?

The answer to this question will help in getting a clear image of the interviewee. The simplest answers would be “I ran several online marketing campaigns” which does not adequately show what they can do for your company.  Better answers would resemble, “I led several Facebook and Instagram campaigns to market services to the age group between 18-25, increasing engagement to our website by 20%”.

Also, make sure the marketing candidate you plan to hire can plan or understand about formulating marketing campaign strategies and how to make it work.

What marketing platforms are you familiar with?

The candidates would most likely count on one hand the number of marketing systems they have had experience with. This is also a good question to ask to see what they are even aware of as far as popular software and tools go and how have they used those tools.

What motivates you and makes you feel successful?

Success means many things to many people. During the interview process, it is important to understand what motivates a candidate and if that motivation is something you and your company can match. The answer to this interview question for marketing position will tell you more about the candidate and how they will perform in a challenging work environment. See how in depth they go and if they value feedback from managers and co-workers.

How did you handle negative feedback?

By asking a candidate about a time that went less than favorably, you open the door into how they would react in similar situations in your office. A smart candidate will take this opportunity to tell about a negative experience that they had faced and had turned it into a learning experience. A not so smart candidate will bash the said situation and give you a quick reason to cross out those last few questions on your list. Nobody wants anyone in their team who doesn’t value problem-solving.

The interview questions for marketing position should specifically be tailored to recognize these personality traits within the applicant, to identify the best fit for the open position. They should be designed to uncover the creativity and problem-solving abilities of the interviewees ( ). The questions should be able to test whether they can adapt to the latest marketing trends as well.

So what questions do you ask to hire the right marketing candidate for your organization? Do you have any questions? Please feel free to leave your comments below.

Posted by brucem231 at 3:52 AM EST
Finding the Perfect Creative Talent by Hiring a Creative Staffing Agency
Topic: employment
Creative staffing agencies are in the business of vetting and selecting a wide range of creative talent for a variety of companies. If you want to hire web designers, illustrators, graphic designers, developers, writers, and other creative personnel for your company, it might be a good idea to sign up with a creative staffing agency ( ). The top agencies have an extensive database of talent of different levels and experiences, and they can match your company with the talent that fits your requirements and your budget.

Finding a Creative Staff Agency

There are many staffing agencies in Los Angeles, but, since you are looking to hire in the creative field, you need to find the agencies that specialize in supplying creative staff. This may be a niche function for some agencies, while others may focus on it exclusively.

Using a search engine to find the agencies can make your task easier. Narrow down to the most promising ones. Visit their websites and read the provided information. Do they represent a limited or extensive assortment of talent? Can they provide the type of talent you are seeking? Can they connect you with freelance as well as fulltime creative talent?

Vet the Agency Before You Sign Up

Before signing up with any creative staff agency in Los Angeles, look it up online and, if possible, offline. Do they come across as polite and professional? Do they appear to have plenty of experience and expertise in providing creative staff to the leading companies in the creative field? Do they offer money back guarantee in case you and the new talent you hire don’t mesh well together?

Let the Agency do the Legwork for You

Hiring talent in Los Angeles can be a time-consuming, challenging process, given how many very talented folks are to be found in the city. In addition to talent, however, you also want candidates that have a good work ethic and are easy to get along with. One of the main reasons to go with a creative staffing agency is that they will vet the right people for you.

Usually, creative agencies interview the talent, scrutinize their work portfolios, and check their work histories before adding them to their database. So, you can be sure that you are getting connected with only the top tier talent.

Be Clear About Your Hiring Goals

Ideally, you need to be clear about the exact type of talent you are seeking for your company, and conveying your specifications to the creative staffing agency in Los Angeles. This way, you won’t waste your time, their time, and the talent’s time. If you are offering certain work benefits or incentives, let the agency know.

Job attrition can be quite an issue in the Los Angeles creative industry ( ). People change jobs often in this field for various reasons. Looking for the best deal is one of them. You will need to offer them one if you want to attract the best people to your company and keep them there.

Posted by brucem231 at 3:44 AM EST
Important that you Seek Counsel from a Lawyer
Topic: Law
Who is Liable?

Determining liability can become very complex if a tractor-trailer or other big-rig truck hits your vehicle. When you seek compensation for damages, medical bills, lost or reduced wages, and other financial losses, the situation is rarely as easy or simple as filing a claim with the driver’s insurance ( ). Multiple parties may be liable for different reasons in a trucking accident.

For example, the truck driver can be held responsible for driving distracted, or the driver’s company may be liable for not maintaining their vehicles properly or poorly training their drivers. A parts manufacturer may be held reliable for manufacturing faulty or defective parts. In some cases, victims of trucking accidents need to prove that they are not the one to blame.

Fender Bender

If you’ve recently been in a trucking accident due to the negligence of someone else, you may be entitled to sue for the damages inflicted. Trucking accidents can be very dangerous and traumatic events. Even if you think the injuries you sustained were minor, injuries like whiplash can lead to more severe problems later on: chronic pain, migraines, loss of movement, depression and anxiety, and more.

Your insurance may not cover all the expenses associated with your accident, which may include the costs of fixing or replacing your vehicle, medical bills, rehabilitative costs, and maybe even lost income. While trucking accidents are a common occurrence, many victims of them do not realize that they have the right to fight for the justice they deserve if the accident was caused by another driver’s reckless or negligent behavior. Why should you be held responsible for someone else’s mistakes?

Don’t Wait to Find a Lawyer

You may still be reeling from your recent trucking accident, but it’s important that you act quickly and find an experienced and professional lawyer as soon as you can to consult with. A good lawyer will be able to determine whether you have a case and guide you every step of the way in what is often a complex process. But the longer you wait to speak to a lawyer, the lower the chances of your case succeeding will be. A lawyer who specializes in trucking and car accidents will be able to help you avoid making choices that could affect your financial future, and deny you proper financial compensation for your accident.

After an accident with a commercial truck, it’s best not to assume that you can hold the trucking company accountable for the injuries and damages you’ve experienced, but to consult with an experienced, professional lawyer who will help you make the best decisions for your future. The question of liability in a trucking accident can be much more complex than it seems at first. But determining liability is just one part of the complex process involved in filing a personal injury claim after a trucking accident ( ACTSLaw/About-Us ). It’s important to seek legal advice from a professional attorney who is experienced and knowledgeable about the complex processes involved in trucking accidents.

Posted by brucem231 at 1:33 AM EST
Tuesday, 27 November 2018
A Brief Guide on Working of Video Production Companies
Topic: Marketing and Advertising
This post will give you a brief insight into how does video production company work, what procedures they follow, and how they create awesome videos.

Video production companies follow the multi-step process to produce awesome videos. It involves planning, analysis, script writing, pre-production, production, and post-production ( ). Your video production company is responsible for the publishing of videos as well.

Below is the step by step guide of how does video production companies work:

Step 1: Understanding Needs of Business

When you hire a video production agency, the first step is consultation. They will gather information about your business and try to understand your needs. You can talk about goals you want to achieve, your budget, video needs, and timing. You can share your creative ideas and vision. They also provide their invaluable inputs and advise on various concepts, and make a plan that can accomplish your goals.

Step 2: Plan The Shoot

After the initial consultation, a team of scriptwriters prepares the script of the video. Your video production company schedules the date and time of the shoot, finalize the location, hire additional staff (artists, specialists, designers, etc.), purchase props, rent equipment, anticipate assets required in post-production, and plan the shoot. Pre-production is all about planning and arranging resources.

Step 3: Production

This is the phase where everything comes together, and shooting is executed. Everything is planned in the pre-production, and everyone follows the schedule. The shooting schedule is very strict, and the video production company tries to stick to it as much as possible. All artists, designers, crewmembers, and people involved in the shoot come together to produce a video.

Step 4: Post-production

This is where editing takes place. Post-production plays a very important role in determining the quality of the video. It includes color correcting, color grading, sound effects, fixing audio, special effects, branding, and everything else that is done after the shooting. A team of editor assembles the footage and its corresponding audio appropriately. They come up with the final assembled video and present it to you. If you want some changes, you can work with editors before approving the video for sharing.

Step 5: Publishing

Sharing and marketing a video to the right audience is as important as video production. A team of marketing experts plan and develop the marketing strategy for sharing and uploading the video. There are various online platforms where you can upload the video ( ). Showing the video to the right audience is very important to create a significant impact.

This was a brief guide on working of video production companies.

If you have not invested yet in the video advertising, it is the time you should hire a video production company to produce a high-quality advertising video, and advertise your business effectively and efficiently.

Posted by brucem231 at 6:50 AM EST
Is Cold Therapy Useful for Healing Shoulder Pain?
Topic: health
Cold therapy is extremely helpful in healing all kinds of orthopedic discomfort including shoulder pain. Pain in the shoulder joint can be due to surgeries, injuries, and sore muscles ( ). Cold therapy can help to reduce shoulder pain due to these different reasons.

About Cold Therapy

Cold therapy is a healing technique using freezing temperatures. It involves the application of ice or extremely cold water over the injured site to heal it. The cold temperature helps in the reduction of swelling and pain by temporarily reducing blood supply in the area of its application. The cold temperature first stops nerve communication in the injured area when applied, which then prevents the blood flow to the same site.

So, whether you need to heal pain resulting from shoulder replacement surgery or rotator cuff repair, cold therapy can be helpful for you. Cold therapy can help patients recover movement in their shoulder joints faster than without it. When patients can gain a range of motions in the healing joints sooner, it then enables them to commence their physical therapy without any delays.

You can use cold therapy to heal pain resulting from sore muscles in the shoulder joint. People who use machine tools, paint brushes, and computers can experience shoulder pain quite frequently. It is also possible for shoulder muscles to become sore after an intense workout involving the joint. One or a few sessions of cold therapy can help these tensed muscles to relax and become free from any pain.

Use of cold therapy can make it unnecessary for patients to resort to pain medicines to resolve it. Cold therapy is a safe healing technique, unlike pain medicines that can lead to dependency on them.

Using a Cold Therapy Machine for Healing Shoulder Pain

Cold therapy can be administered using ice packs, but it is not the most efficient way to deliver it. Dripping water from the melting ice packs can also increase your risks of getting post-operative infections if you are using it over your surgical wounds. Using an ice machine for shoulders is the best way to benefit from cold therapy for pain relief.

A cold therapy machine consists of a tank, which you need to fill with ice and water. The machine also comes equipped with a healing pad to wrap around the affected area. Brands like IsoComforter also make healing pads for specific areas. The IsoComforter shoulder pad provides healing from all sides. It is primarily designed to use on the shoulder joint ( ). Once the healing pad is in place, you can switch on the machine to begin the circulation of cold water. It reaches the healing pad via a tube and through the action of a pump used in the device.

IsoComforter machines are also designed using the patented Iso Tube technology for the most optimal delivery of cold therapy. If you use IsoComforter machines, you also do not need to refill the tank with ice very often. You can sit back and relax while the ice machine works for you.

Posted by brucem231 at 1:28 AM EST
Monday, 26 November 2018
Ways to Find the Best Personal Injury Lawyer
Topic: Law
Not all accidents are bad. An accident is simply a situation that causes specific reactions and effects to those involved. Sometimes we are faced with happy slip-ups that may not be planned but lead to a miraculous discovery or allow us to see how fortunate we are. Moments like discovering an unplanned but wanted pregnancy, or the invention of the microwave oven in 1945. But then there are catastrophes that cause serious pain, and no one should suffer through them alone. If you or someone you know has been injured in a recent accident ( ), they need to call a personal injury lawyer in San Francisco. However, just like accidents, personal injury lawyers can be good and bad. Here are 3 ways to find the right attorney for your case.

1.  Read reviews and seek referrals

The internet allows us to access thousands and thousands of websites, forums, and blogs. There are endless online resources you can check before deciding which personal injury lawyer to work with in San Francisco. These resources utilize the reviews of other personal injury lawyers, including competitors, to create a profile of them. You can access thousands of peer reviews at Martindale-Hubbel Bar Registry, The Best Lawyers in America, and Superlawyers. In addition to online reviews, word of mouth is a great way to learn more about personal injury lawyers in your network. Ask your friends, colleagues, and any trusted professionals such as doctors or accountants if they have any legal recommendations, or if their lawyers can refer any of their peers.

2. Contact your local bar association

Every county’s local bar association is affiliated with a larger state bar association which contains information regarding every lawyer who practices within your county’s or district’s court.   You can access this information through your local courthouse, as this information doesn’t often appear online. These types of organizations compile lists of attorneys which not only include their specializations but also any legal discipline or malpractice. You can also ask the association for recommendations, although, if anyone you contact specializes in personal injury law it may be a conflict of interest to provide you with this information.

3. Interview several options

Once you have a list of several personal injury lawyers in San Francisco, it is time to meet with them. It is crucial that you personally meet with an attorney before hiring them as you need to evaluate more than just their knowledge and expertise. You will need to ensure you can build an effective working relationship or else your case may be in jeopardy. Does the attorney have pride in their work? Will they focus all of their abilities on winning your case? Are they a good and attentive listener? Do they seem overly worked or stressed? Do you feel comfortable speaking to them?

Resolving a case could take years, and may even require you to go to court, so you need to choose a lawyer who is prepared to dedicate themselves to your case. If they seem overworked or don’t appear to be listening to you ( ), you should consider other options. Remember, a lot is at stake and you want to rest assured that your attorney is doing the most they can possibly do for you.

Posted by brucem231 at 12:26 AM EST
Saturday, 24 November 2018
Why and When Should You Visit an Endodontist?
Topic: health
Endodontists are dental specialists with two or more years of additional training beyond a dental school. These specialists obtain training to identify the underlying causes of toothache and perform root canal therapy ( ). Endodontic treatment helps to save your natural teeth without the need to replace it.

Dental procedures performed by an endodontist

  Tooth replacements

  Treating cracked teeth

  Removal of roots through surgical process

  Treatment of complex root problems

When should you Visit an Endodontist in Springfield?

There are certain symptoms, which indicate that there are problems with the soft tissues, nerves, blood vessels, and roots of your tooth. You need the specialized care of an endodontist when you experience the following symptoms.

  Swollen gums with consistent pain

  Pain while biting

  Pestering pain in the upper jaws and teeth

  Sensitive to hot and cold food

  Slow and persistent pain inside your tooth

Reasons to Visit an Endodontist

Diagnoses and treats pain

It is quite difficult to identify the exact location of toothache, as there is a huge network of nerves around your teeth. Sometimes you may even feel the pain of a damaged tooth in the head or in another tooth. However, an endodontist can easily diagnose and treat toothaches.

Traumatic injuries

An endodontist treats traumatic injuries that cause pulp damage and acute pain. These specialists also replant teeth into the sockets to prevent permanent loss of your natural teeth.

Root canal treatment

An endodontist is the only specialist who can perform complex root canal treatments. These treatments focus on saving your natural teeth without the need to replace it. Most of the specialist prefers root canal treatments from bridges and implants.

What Do Endodontists Do?

As mentioned, an endodontist is a trained specialist who performs root canal treatments. Dentists often recommend this treatment when there is an infection in the pulp of your tooth. This happens when there is a traumatic dental injury or untreated tooth decay.

During this procedure, the endodontist makes a small hole in the affected tooth to remove the dead or infected pulp. The specialist then replaces the gap with biocompatible filler and then seals the tooth.

Endodontists use specialized dental instruments to perform the procedure after administering a local anesthesia to the patient. Root canal treatments have a success rate of about 95%, though there are some rare cases of minor complications. However, your tooth needs a routine checkup every 6-12 months once the root canal therapy is completed.

In addition to standard root canal treatments ( ), an endodontist in Springfield also performs surgical procedures to save your natural tooth. In most cases, patients visit an endodontist if there is a dental complication, unidentifiable toothache, fractured tooth, facial trauma, dental injuries, and so forth.

As endodontists have access to advanced dental treatments and procedures, they can treat problems deep inside your teeth and save it from decay and permanent loss.

Posted by brucem231 at 4:22 AM EST
Kappa Delta Apparels for the Chic and Stylish
With an exclusive collection of t-shirts, hoodies and sweatshirts, Kappa Delta apparel is among the top fashion wear. You can make a style statement with these apparels, as it is available in a range of colors, styles, designs to complement different occasions. You can also find a huge variety of sorority apparels ( ) that you can customize and buy in bulks at affordable price rates.

Best Selling Kappa Delta Apparel

Greek Lettered Hoodies

Lettered hoodies from Kappa Delta is necessary in your wardrobe. There are a myriad of colors and styles of hoodies to choose when you shop for this comfort wear. This hooded sweatshirt comes with a 4-inch Greek letter to represent your fraternity or sorority. You can find this hooded sweatshirt in different color combination and Greek letters. Perfect for cold weather, you can wear these hoodies while holidaying, partying or playing games. Available in seven different unisex sizes, these hoodies are perfect gift items.

Sherpa pullover

Stylish and chic, the Sherpa pullover is one of the most popular Kappa Delta apparels that are available in different amazing colors. You can also custom order Sherpa pullover for any occasion. It is unisex apparel with a contrast interior collar.

Greek crewneck

Another popular Greek sweatshirt is the crewneck, which features large letters stitched across the shirt. This unisex apparel is quite popular in the campus due to its unique appearance. Made from heavy weight fabric, these sweatshirts keep you warm in winters. Though these sweatshirts are affordable, it has the finest quality fabric. It features bottom hemlines, collars and sleeve cuffs. You can choose from a range of color combinations to highlight your sorority.

Wicking fleece pullover

Though it is a sportswear, this classy looking pullover has an elegant appearance. The fabric has the ability to absorb moisture and so it is an ideal sportswear. You can highlight your fraternity or sorority under the left collar of your pullover in a discreet manner. Made from 100% polyester, the wicking fleece pullover can be custom-ordered.

Dry fit tonal

This is an athletic t-shirt with long sleeves made from wicking fabric. It is a perfect sportswear as it helps to absorb moisture. Available in solid colors with Greek letters, you can custom order this t-shirt according to your sorority or fraternity.

Contender polo

Another Greek shirt with moisture-wicking feature is the Contender polo, which is available in a range of solid colors. It is a polyester jersey, which can be custom designed according to your fraternity or sorority. This apparel is lightweight, breathable, and comfortable to wear even in the sun. Although a unisex apparel, contender polo features as an exclusive men’s wear.

Apart from these, Kappa Delta apparel also includes headwear, jackets, and coats, lettered twill clothes, sportswear and many more ( ). You can design all apparels into beautiful pieces of art that you can flaunt forever with your sorority sisters or fraternity brothers.

Posted by brucem231 at 1:18 AM EST
Friday, 23 November 2018
Trends for Social Media Marketing in China in 2018
Topic: Marketing and Advertising
Social Media Marketing in China is a powerful medium for launching and developing brands. Majority of the users purchase products on the recommendation of other social network users. On an average, netizens of China spend close to an hour on social media platforms ( adstochina.westwin/social_media_marketing ). For increasing your company’s or brand presence, it is necessary to be actively present on social media sites. As Chinese spend more time on social media than other countries, it is essential for firms and brands to have a deep insight regarding social media networks. More than fifty percent users participate in online discussions and these discussions directly influence business strategies. The trend is the users are playing an active role by sharing their valuable feedback on various platforms, which in turn help a brand to customize its services.

We will discuss some trends related to social media marketing in China.

•  Targeting customers with Right Advertising – With the help of social media, the ultimate aim is to generate leads by converting the potential customers. The availability of big data systems helps the social media sites to promote their paid ads for getting potential clients. Top communication tools in China uses official account ads, moment ads and mini program ads for advertising. After determining promotion goal, choose the target group based on regions, population attributes, mobile device, etc.

•  Market having KOLs (Key Opinion Leaders) – The power for influencing consumer purchasing behavior has moved from traditional media to individual brand ambassadors. These ambassadors known as KOLs have a lasting influence on purchase demands and they can be hired for a company for promotional events. A research says that the influencer economy in China will be more than 15 billion dollars by 2018 end. Top social media platforms uses a KOL based marketing platform where firms look for specific KOLs for publishing their content. You must choose various KOLs according to your strategy, budget, and target groups.

•  Content should be creative – The more innovative the content is, the more people will engage with your brand. In China, content is the heart and soul where people take high interest in captivating stories, videos and pictures. Many firms use H5 pages in their posts for increasing the quality of the experience of the users.

•  Online Store – After getting quite a number of followers, it is best to have an online store, which helps to flourish social media marketing in China. One can build a store on a popular social media platform and link words or pictures to specific products and purchase web links; Opening an online store is a convenient method and will cost less to the firms ( ). However, only the verified accounts have access in opening a store.

•  Small programs – create some small programs under a social media platform and ojne can create his/her own survey and post in a particular group. One can also provide a service like having a program in English language where people can communicate with the English speaking community.

Posted by brucem231 at 7:07 AM EST
Thursday, 22 November 2018
Know the steps of how Search Engine Marketing in Houston works
Topic: Search Engine Optimization
The Search Engine Marketing in Houston uses many tools. These are:

•  Search engine optimization or SEO – This helps to maximize the search results by driving the traffic to the website and in turn increasing the sales. The vast majority of the results on the search page come from the organic search that is also known as the unpaid search ( Brazosvalleymarketing/Search-Engine-Marketing ). The SEO helps to optimize the website so that it is reflected in the top rank.

•  Social media marketing or SMM- This tool focuses on enhancing the reputation and branding of the business. It helps to enhance the customer service through social media sites. Some of the basic efforts to market through this channel like using paid advertising also helps to reach a number of customers because of the popularity of social media.

•  Paid search - These include the links that are sponsored like banners, sponsored links and ads where the ads are based on the search results that are generated organically.

The steps that are involved in the Search Engine Marketing in Houston are:

•  Defining an effective strategy to market the business- This involves defining the target audience and identifying what their requirements are.

•  Making the right keyword choices-  The Search Engine Marketing in Houston looks for the right choice of keywords as well as the keywords that the searchers are highly likely to search for

•  Optimizing the website content-  It is important that the site is well structured and simple and optimized for search engine

•  Submitting the website for indexing-  This lets the website to be visible to the online clients

•  Adding good quality links to the website – This is an important step and the SEM needs to build the links to other websites from the valued links of some site that is normally visited by the prospective clients

•  Managing the paid search advertisers to optimize the practices of SEM – It is crucial to bid for the keywords that are the most relevant. It is also important that the product that you are selling is useful for your clients

•  Measure the success of the ad campaign- This is an important step to measure  how successful was the Search Engine Marketing in Houston

The main aim of the Search Engine Marketing in Houston is to improve the website visibility in the search engine and achieve a higher SERPS ranking or get a top ad placement position ( ). The higher is the position of the advertisement and the higher is the ranking, the more is the traffic to the website and this increases the sales and the revenue of the business.

Posted by brucem231 at 5:04 AM EST

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