Marketing is the heart of any company, so most marketing job interview questions and answers should have much substance behind them. So, after you have pulled the best resumes of the bunch, it’s time to choose the best candidate ( vitamintalent.com/marketing-job-interview ). Whether that’s over the phone or in person, here are the five interview questions for marketing position that you should ask to weed out candidates during the interview process.
What type of marketing campaigns have you run in the past?
The answer to this question will help in getting a clear image of the interviewee. The simplest answers would be “I ran several online marketing campaigns” which does not adequately show what they can do for your company. Better answers would resemble, “I led several Facebook and Instagram campaigns to market services to the age group between 18-25, increasing engagement to our website by 20%”.
Also, make sure the marketing candidate you plan to hire can plan or understand about formulating marketing campaign strategies and how to make it work.
What marketing platforms are you familiar with?
The candidates would most likely count on one hand the number of marketing systems they have had experience with. This is also a good question to ask to see what they are even aware of as far as popular software and tools go and how have they used those tools.
What motivates you and makes you feel successful?
Success means many things to many people. During the interview process, it is important to understand what motivates a candidate and if that motivation is something you and your company can match. The answer to this interview question for marketing position will tell you more about the candidate and how they will perform in a challenging work environment. See how in depth they go and if they value feedback from managers and co-workers.
How did you handle negative feedback?
By asking a candidate about a time that went less than favorably, you open the door into how they would react in similar situations in your office. A smart candidate will take this opportunity to tell about a negative experience that they had faced and had turned it into a learning experience. A not so smart candidate will bash the said situation and give you a quick reason to cross out those last few questions on your list. Nobody wants anyone in their team who doesn’t value problem-solving.
The interview questions for marketing position should specifically be tailored to recognize these personality traits within the applicant, to identify the best fit for the open position. They should be designed to uncover the creativity and problem-solving abilities of the interviewees ( ). The questions should be able to test whether they can adapt to the latest marketing trends as well.
So what questions do you ask to hire the right marketing candidate for your organization? Do you have any questions? Please feel free to leave your comments below.