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Friday, 31 August 2018
Seven Must-Ask Digital Marketing Interview Questions
Topic: employment
If you are planning to build a digital marketing team ( ), you need to find candidates who have a strong knowledge of digital marketing tools and strategies.

Here is the list of must-ask digital marketing interview questions along with answers that can help you identify the right candidates.

1.  What Is the Role of SEO in Digital Marketing?

SEO focuses on gaining organic hits for your website while digital marketing goes beyond SEO and it focuses on the complete online existence of your website. SEO is also called integrated digital marketing.

2.  Which Is the Best Form of Marketing – PPC, SEO, or Digital Marketing?

PPC and SEO are part of digital marketing and each has its unique advantages. If you want to know which is better, there is no right answer because it all depends on your needs.

If you want quick traffic and ready to pay for it, PPC is the way to go. If you have a limited budget and willing to spend time and put efforts to drive traffic to your website, SEO is the best option.

3.  What Is Google Ads and How Does It Work?

It is one of the important digital marketing interview questions. Google Ads is an advertising platform by Google in which advertisers can bid for specific keywords for their advertisements to appear on Google search results pages. Advertisers create a Google Ads account and choose specific keyword terms and specify the maximum amount they are ready to spend.

If there are several advertisers bidding for similar keywords, an online auction is held. Google takes the keyword information and the maximum bid amount from different Google Ads accounts and the account with maximum bid amount wins. Besides maximum bid amount, quality score is an important element for determining ad placement. The advertisement needs to be relevant to the user and the keywords targeted for.

Whenever anyone searches with the keywords specified, Google displays your business information (advertisement) and links in the Ad section of the Google Search results page.

4.  What Are the Main Areas Where Keyword Optimization is Done?

Keywords placement is important for better ranking. Some of the areas where keyword optimization is conducted are:

·  Website URL

·  Website Title

·  Meta tags

·  Headings

·  Web Page Content

5.  What Do You Mean by a Responsive Website?

A responsive website is the one that is capable of adjusting its layout as per screen orientation, or size (vertical or horizontal) of a device it is seen on. It plays an important role in enhancing the overall user experience.

So these are some digital marketing interview questions that you can include in your selection questionnaire. Now that you have knowledge about the basic areas of digital marketing ( ), get ready to interview potential candidates with more confidence.

Do you know any other digital marketing questions that should be part of this list? Please feel free to comment.

Posted by brucem231 at 2:03 AM EDT
Thursday, 30 August 2018
A Quick Guide to Managing Creative Teams
Topic: employment
Managing creative teams is not the same as managing regular employees because creative people ( ) are not the ones who just follow a set of rules. This is one of the important traits that make them successful in the design-oriented field.  Here are some leadership tips to manage a team of creative people.

1.  Let Them Fail

The biggest fear in mind of creative professionals is the failure, and this is what holds them back to branch out of the norm. However, failure plays an important role in the creative process. If your creative team sets on a safer path and takes decisions to avoid risk, they are more likely to lose the creative objective. As a manager or team leader, you need to accept and even respect creative failures.

2.  Don’t Be Bossy

People don’t like to be told what to do and how to do and that holds true for creative people. Instead of ordering them to do specific things all the time, you need to act as a coach and give them suggestions that would help them improve team performance.

Creative people like challenges so you need to help them in solving creative challenges using their creativity and guide them rather than giving orders.

3.  Prioritize Trust and Communication

You need to be optimistic and trust your team. Strong leadership and trust go in hand in hand and great leaders share a trait of being highly trusted by their team. Team managers who inspire trust get more loyalty and innovation from their creative teams.

Similarly, effective communication amongst team members and managers would ensure everyone is on the same page. You should allow your creative team to do their job in their own way and avoid micromanaging different aspects of their work.

4.  Spend Time to Know Their Strengths and Weaknesses

According to a leading study, when managers focus on employees’ strengths while reviewing their performance, the productivity rose by 32%. The same study showed focusing on weaknesses resulted in a decrease of performance by 27%.  This shows the importance of knowing the strengths and weakness of team members.

Knowing each team member’s strengths and weaknesses help in the effective delegation  while managing creative teams that translates into higher morale and enhanced productivity.

5.  Encourage Brainstorming and Collaboration

Brainstorming is an effective technique that can be practiced in groups or alone. Brainstorming sessions encourage people to come up with unique ideas that may seem crazy when looked at the first time.  However, some of these ideas can be used to craft creative solutions to problems.

Teams that work together have some common goals. Collaboration gives every team member to participate and communicate their ideas. Also working towards the same goal gives team members a sense of purpose that also acts as a motivator to do good work. Hence, you need to encourage collaboration and brainstorming in your creative teams.

Follow the tips given above when managing creative teams ( ) and you would help your team unlock innovation which would help your organization impressive results.

Posted by brucem231 at 7:41 AM EDT
Top WeChat Marketing Strategies You Should Explore
Topic: web design
If you want to break into the lucrative China market, you need to use the right marketing platforms. With more than a billion active monthly users ( ), WeChat is a force to reckon with.

Here are a few WeChat marketing strategies that can help you gain leads and write a success story with Chinese consumers.

How to Leverage WeChat For Lead Generation

You can use WeChat to communicate with your target audience and generate leads. However, engagement and customer acquisition on WeChat is not easy and only 10% of WeChat interactions get 90% attention.

You should break down your marketing initiatives into the following four steps to generate quality leads:

â—   Introduction,

â—   Content,

â—   Community management, and

â—   Customer Service.

Introduction - You need to have a clear introduction of your company on WeChat. Chinese people like H5 pages, fancy presentations, videos, and mini sites. You need to use these tools to build your WeChat account.

Content- Good content is the soul of WeChat marketing and you cannot get visitors until you create good content. You need to produce compelling content that would increase your followers and brand visibility. Some characteristics of good content are - a catchy title, unique information, and attractive presentation.

Community Management- Many companies fail to reap the benefits of WeChat marketing because they do not promote or share content on media platforms, forum websites, and groups. They also forget sharing QR code of their WeChat account which leads to lost opportunities.

Customer Service- An active and easily accessible customer service can play a huge role in gaining the trust of the Chinese audience. This helps in direct interaction with customers and cuts down response time. Customers can contact the customer service department directly for any information about products and services and also for quotations if necessary.

How to Leverage WeChat for Branding?

Brand Content- You should create long, detailed, and informative articles to engage the audience. And quality matters over quantity.

Be Innovative – You need to create high-quality branded content and introduce at least one video every week to create awareness and enhance brand visibility.

Animation- Engage the community by offering animated content like games, attractive infographics, and online contests.

VIP program –Create a VIP program that would encourage visitors to register and get special privileges for becoming followers.

WeChat Advertising – You can use WeChat banner advertising to reach consumers. Some of the advertising options you will have are – a standard banner ad or KOL ad.

WeChat is a wonderful marketing platform for companies to build and strengthen brands in the Chinese market. And the WeChat marketing strategies ( ) discussed above would help your business take steps in the right direction to make the job easier for you.

Do you know any other Internet marketing strategies that can be used on WeChat? Do you have any questions? Please feel free to leave your comments below.

Posted by brucem231 at 6:45 AM EDT
Tuesday, 28 August 2018
Five Unique Ideas for Nautical Outdoor Lighting
Topic: Lighting
The outdoors of your home isn’t just a space that visitors notice from far away. The many spots like the patio, porch etc. are also ideal hangouts for entertainment and relaxation. Proper outdoor lighting ( ) can not only brighten up these spaces but also set the mood right while imparting a warm and homely feel. Nautical lights are a great choice for outdoor spaces in homes. Here are five unique ways in which you can use them in the exterior parts of your abode.

Convoy light sconces flanking garage doors

The elongated convoy lights with metal cages and hanging metal accents remind you of a seafaring adventure and are an ideal choice for ambient lighting in an outdoor spot like the garage. Convoy lights are commonly used as wall sconces and can be set flanking garage doors to illuminate the entry to this storage space.

Bulkhead light at the entry way

The circular bulkhead lights cast a subdued glow in outdoor spaces and are an apt choice for illuminating the entryway to your house. These ship-inspired lights feature metal grids set over hemispherical glass shades that house incandescent bulbs within. are available in a choice of light and dark finishes to suit different exterior color schemes. While lampshades in clear glass exude a bright glow, those in etched glass lend a frosted feel. Use nautical bulkhead lights as a pair, on each side of the door, or as a single large light directly above the entry.

Cargo light pendants in the patio

Cargo lights in warm metallic finishes command attention in any setting. Their conical design makes them a great choice for hanging needs as they can be suspended using cables or chains to illuminate covered outdoor spaces like the patio. Large cargo light pendants, when hung in such outdoor areas, provide sufficient general or ambient lighting that illuminate everything in its vicinity. These fixtures can also be hung low, directly over a seating spot in the patio, for focused lighting needs.

Onion light post mounts for the driveway

The electric version of the globulus lamps that once protected whale oil flames in ships are now a hot favorite for nautical outdoor lighting. Newer designs of the portable lamps retain features like the metal loops and cages for aesthetic purposes, while some others drop these features altogether. Onion lights can be set atop posts to illuminate long driveways, walkways, gardens, and even boundary walls. They are available in a choice of clear, etched, or colored glass shades to add beauty and a riveting coastal cottage charm to outdoor areas.

Brass anchor lanterns by the poolside

Brass anchor lanterns are yet another class of light fixtures that bring home the nautical feel. Warm metal combined with incandescent light bulbs and clear or seeded glass adds a nautical touch to outdoor spaces ( www.Crescentharbor.Com/ ) irrespective of the locale. These lamps are perfect for poolside illumination as either post mounts or boundary lights. Their mild, fuzzy glow lends a relaxed feel as you take a dip in the water after a tiring workday.

Posted by brucem231 at 7:23 AM EDT
Saturday, 25 August 2018
Why You Should Consider Professional Window Companies in Edmonton for Installation, Repair, and Replacement Needs?
Topic: Home Improvement
Windows have a crucial role to play in your home. They aid ventilation, provide protection from weather elements ( rivercitydoors/window-companies ), soundproof indoors, and improve aesthetics all the while giving you a good view of the Edmonton city landscape. There are many professional window companies in Edmonton who offer installation, repair, and replacement services. While many of you may be tempted to take up do-it-yourself projects with windows, here is how hiring professionals can come in handy.

•  A professional window company has access to good quality materials

Every component of the window contributes to its overall performance and so, it becomes extremely crucial that you pick the right material of the best quality for good performance and long life. Unless you are an expert yourself, the hundreds of choices available can baffle you and without proper know-how, you could end up selecting components of substandard quality. A professional window company, on the other hand, has access to high-quality materials and components and helps you pick the right ones based on your needs and budget.

•  They help with proper installation

Installing new windows or replacing them is no child’s play. Poorly fitted structures can result in drafts, noisy indoors, and energy inefficient buildings. A well-fitted window, on the other hand, shuts tightly and provides a weather-tight seal around the frame. Professional window companies in Edmonton have years of experience installing such structures and can help you with your needs easily. They are better trained to understand and follow the manufacturer’s instructions in installation so that the windows fit correctly and work as desired. They are also capable of working in a fast, efficient, and time-bound manner so that your home is not left unprotected during replacement or repair of the windows.

•  They offer professional advice

Choosing windows for your home requires consideration of many factors – the size of the building, its location, the design, architectural style, and ventilation and weatherproofing needs, among many others. A reputed window company can assess all these needs on your behalf and provide you with the best solution for your home. They can also offer you alternatives or multiple choices based on your personal tastes, unique requirements, budgets, and so on. Professional service providers are also capable of giving you advice regarding the pros and cons of different kinds of material, window opening styles, installation, glazing, maintenance, and so on.

•  They offer a manufacturer’s warranty

Reputed window companies in Edmonton work with leading manufacturers and brands to source materials and components necessary for installation, repair, or replacement of windows. This healthy tie-up helps certified contractors and companies pass on the manufacturers’ warranty to you. This is extremely beneficial when your windows ( ) endure damage as the warranties cover repair or replacement costs over a certain period.

Be it for your new home or a renovation project, consider working with professional window companies in Edmonton for pocket-friendly services and peace of mind.

Posted by brucem231 at 7:34 AM EDT
Updated: Thursday, 30 August 2018 9:23 AM EDT
Tips to Consider Before Buying Picture Lamps!
Topic: Lighting
Lighting plays a major role in selling your art work, it is probably a high end investment but it definitely pays you well. So, if you are not a budget conscious artist ( ), the point below will help you to choose the pocket friendly picture lamps for your art pieces.

Choosing perfect picture lighting for your paintings and masterpieces is not an easy task. There are many artists who made a wrong decision by opting a bad lighting for their art pieces. However, if you wish to lit up your art gallery or fair booth, you must consider lightweight picture lamps or modular bulbs that gives a contemporary and classic look with a special lighting effect that is not to flashy nor too subtle.

Points to be considered before buying a picture lamp:

â—   Size: the formula is picking up a correct picture lamp has always been like choosing the half size of the image. So if your image is 10 inches wide, then your picture light should be 5 inches. It depends on artist to artist if you wish to focus on the center of the image then you must select the half size of the picture lamp. But choices may vary, if our artwork has more of abstract paintings and doesn’t require any focus in the center, than you should opt for same size of light.

â—   Color: there are basically two ways to pick a picture light. The first one is obviously to pick the color that goes with your frame. Gold, brass, metallic, silver, bronze and black. The second option is to pick a color that compliments your artwork, the color scheme and the environment.

â—   Style:

ầ”  Contemporary: the first one if contemporary style of picture lamps. This light has a round shape which is neat and symmetrical. It is used to not overwhelm the image in its own special style, but to provide light by not disturbing the focus.

ầ”  Classic: second is traditional or classic style of lighting. This light has a forward bended shape that gives a angled look. This particular style is used with large size of oil paintings. Both contemporary and classic are interchangeable. It is just a matter of choice and preference.

ầ”  Slimline: this style is mainly used with traditional images. It has a curved swooping armature that rise just above the shade. This particular style looks amazing over drawings, photos and prints. It has contemporary look which looks great over artwork. It is very much beneficial over wide paintings.

So, there are several factors and standards when choosing a perfect picture lamp for your masterpiece. Each and every artwork is unique and beautiful and thus requires a different type of lighting lamps. To find the best for your artwork ( www.Crescentharbor.Com/ ), you must keep these points in mind to emphasize your work in a unique and aesthetical way.

Posted by brucem231 at 6:34 AM EDT
Friday, 24 August 2018
Garages in Stafford: Tips to Improve Security and Safety
Topic: Gardening
A garage is a place that houses many valuable possessions including cars, tools, gardening equipment, snowboards, and others sports equipment like bikes, skateboards etc. Securing the garage ( ) helps keeps these things away from the reach of robbers who are prevalent in Stafford. Here are a few ways tips on how you can protect the facility and all the things it stores.

Keep the garage door in good condition and locked at all times

A garage door in working order improves the safety of your valuables inside. While a sturdy lock and solid door may not necessarily prevent a determined thief from breaking into the garage, they definitely lower the risk that rusted locks, worn out panels, and damaged door parts pose. In addition to keeping the garage door in good condition, it is important that you keep the facility shut and locked securely at all times when not in use. Most people tend to do this during the night or when away from home but forget to safeguard the garage when out in the yard or during lunchtime. This gives easy access to anyone who wants to grab valuables in the wink of an eye, and before you even know it, the person is gone. To prevent this fiasco, shut and lock the main as well as side doors, if any, at all times.

Secure the garage windows

The windows in your garage in Stafford is just as easy an access to burglars as its doors. Keeping these ventilation features locked and secured with sturdy metal meshes or grills reduces greatly the chances of opportunistic thieves who like to steal whatever they can lay their hands on. Another effective way is to keep the windows covered so that passers-by do not get a view of what you have stored within the facility.

Use motion lights or sensors

Thieves typically operate in the dark at night. Installing bright, motion-activated floodlights within the perimeter of the structure deters burglars as it forces them to think twice before making themselves conspicuous to the homeowners, neighbors, or passersby.

Install a security system

Many a time, the garages in Stafford are not attached to the main housing structure, leading to increased security risks. Using motion sensors and lights may not be very effective in such instances. To prevent mishaps, link up the security system of your garage to that of your home. This ensures immediate response during a break-in. Modern day security systems involve much more than loud-sounding alarms and can even send notifications to your smartphones when a robbery attempt happens. So, even if you happen to be away, you can alert your neighbors or authorities. It is also a good idea to install monitoring cameras to identify people who attempt to steal from the facility.

The garage of your home in Stafford houses ( ) many valuable things and applying these tips enhance the security and reduces the chances of a break-in, thereby keeping you, your family, and your possessions safe.

Posted by brucem231 at 6:09 AM EDT
Stable Ventilation in Horse Barns - How to Achieve?
Topic: Gardening
A properly ventilated stables are really important for health and well-being of horses living there. A greatly designed and constructed stable will make your horse ( capitolsheds/Horse-Barns ) getup fresh and healthy. Your horse should smell of fresh forage rather than manure and dust.


Barn ventilation is to provide clean and fresh air to the horses. Ventilation in barn should be provided by sufficient windows, vents or doors. Large ventilation systems are needed to remove heat, dust spores, and stagnant air from stables. It is always noticed that horse stables are smelly, are full of odors so ventilations are a must have.

Importance of stable ventilation

A stable which is fully ventilated can have a numerous good effect on your horses. Improving barn ventilation can provide your horse a healthier environment and stable workers. These days significant respiratory diseases are common, providing your horse and workers best ventilation can lower the risk of exposure to dust spores, mold, and other environmental irritants. Good ventilation is the main objective of any stable to get rid of stale air. You can contact various companies which build well-ventilated stables that are perfect for your horses and co workers.

Steps to Build Barn Ventilation-

â—   Installation of stall vents in your stables.

Installation of stall vents in the stable of your horses can increase the flow of air and ventilation where air is every time stagnant. Stall vents are an effective and circumspect method of improving ventilation in the environment of stable. The main objective of the stall vents is to provide fresh air for your horse to enjoy.

â—   Inclusion of doors in the stable.

Having doors in the horse stable is the most important feature. it not only for easy access but it also allows maximum air circulation, keeping the stable filled with fresh air on a daily basis. Having doors on the both end of the stable is plus point during the cold seasons as it removes any hot, foul odors to stay. Aim to open your stable doors at least once a day to provide your horses fresh order so that they are fresh every time.

â—   Appropriate Stable Bedding

Choosing the bedding for the horse is really important for your horse’s health and his proper sleep and ventilation. Hay bedding is one of the major sources of dust spores and particles in the barn air also when it gets wet with urine it fills with unpleasant odor. One of the new features which is nowadays very prevalent that is rubber bedding, these matting are really cheap and it is easy to clean and doesn’t create dusty environment.

â—   Motorized Fan systems

Fresh air is adequate for your horses ( ) but these fan systems are a great option as well. Mechanical fan systems are effective for areas of the stable where direct access to fresh air is particularly difficult. These fan systems are very popular at some places all over the world.

Ventilate your stables today as nothing is more important than this work. Provide your horse proper ventilation and an environment which is perfect for your horse.

Posted by brucem231 at 4:42 AM EDT
Thursday, 23 August 2018
Get Guidance of Custody Lawyer in Houston to Win Custody
Topic: Law
Unless it is found by the court that one among the parents has a record of child abuse, substance abuse, spousal abuse, criminal record, or substance abuse or mentally, physically, and financially not fit to care for a child, it is tending to joint custody arrangement. Once a dispute arises with custody right ( ), the court will evaluate the circumstances very seriously before offering a sole physical custody right to any part. According to custody lawyer in Houston, whether you’re fighting for joint custody or sole custody you need to prove your stability to accomplish it. If you’re still in uncertainty or you’re at the borderline to have custody, initiate following a set of rules which might help you win custody.

Restore Documents

Courts simply don’t listen to any of the parents claiming to be the ‘best’ for custody, without having proper evidences. In fact, when you run after custody through custody lawyer in Houston, they equally need to that paper from you to stand on your behalf. Thereby, always restore documents (as for as practicable) like taking your child to the doctor, to the schools or gym center. Keep in mind that all documents must be truthful. Falsification in documents is enough to destroy your creditability toward guardianship.

Maintain Healthy Lifestyle

Healthy lifestyle of a parent is vital when it comes to developing a child, because a child learns a lot for the parents. Even if, you’re busy in your professional life, try to return home in time, quit attending parties, drinking alcohol, and never try drug. Equally keep your home tidy, hygiene and maintain a safe environment which is non-hazardous for your child.

Take Children for Counseling

When you are in divorce warfare, it becomes a hard time for children to cope with the situation. As you must not be behaving rough with your spouse in front of the children, also consider taking them to family councilors. Often opinion of family councilor is sought for by the courtroom to make a judgment on what the children desires etc.

Stay Activated in Developing Your Child

Whether it is during the litigation stage or next to divorce, keep you involved more seriously in nurturing your children. Admit them in different extracurricular activities, music, sports, and other events, take them to the classes, and pick them up timely. Not only these are vital for their real development, but if you’ve rivalry with your would-be ex or ex, mind well, that everything what you do will be monitored by him/her or his/her neighbors to prove your shortcomings to have custody. Get special tips from custody lawyers in Houston to win custody.

Never Use Children to Judge

The biggest mistake commonly done by parents in resentment is taking the opinion of children to choose who appears to be the ‘best parent’ to them. Many times, parents try to convince the poor kids that he or she should be the best caregiver for them. Custody lawyers in Houston ( ) alerts their clients on this issue as oftentimes courtroom appoints special child councilor for interviewing the children. And in that case, your dishonest practices may get exposed causing you lose custody.

Posted by brucem231 at 4:32 AM EDT
Three Signs to Quit Your Present Lawyer and Switch on To Divorce Attorney in The Woodlands, TX
Topic: Law
It is no mandatory that the attorney you’ve hired after a long selection process should be the right fit to deal with the issues afterward. There are also two possibilities ( ), either the professional is not well-versed with the modes of high conflict divorces cases or the lawyer is bogged down to concentrate on your divorce case or post split-up disputes on custody, visitation, alimony and so on. Under such circumstances, you should immediately think of switching to the most consistent divorce attorney in The Woodlands, TX. Nonetheless, the toughest question is how to make this guesswork or what are the clues to find the fitness of an attorney when the proceeding continues.

Indications to Read Your Divorce Attorney is Productive

  If the Attorney is an Expert in Road Mapping?

In general, during the initial session of your divorce dispute (when it goes beyond the possibilities of mutual, mediate, or cooperative divorce) your attorney is expected to discuss the overall action plan with a virtual road map based on the prevailing setting. However, in majorly of cases, the situation changes in different ways, given that, your ex, on the other side is equally equipped with a seasoned attorney. Professional divorce attorney in The Woodlands, TX is he who can anticipate what lies beforehand and accordingly change the routes, which is a common in contested divorce. Does he share anything?

  Is The Attorney Primed to Undertake Short-Term Issues?

In the midst of litigation, often couples disagree on certain issues, to be sooner or later decided by the court, and plea for temporary provision on alimony, custody, or visitation. Under such circumstance, a judge may undertake a decision based on your attorney’s expertise to justly the need of temporary spousal support and other arrangement through lawyers’ oral arguments. Whether the case is linked with visitation, alimony, or custody, before a verdict, you might be sought for provide evidences at the time of hearing. And it’s the responsibility of your attorney to guide and prepare you before you have a cross-verification. If your attorney remains tight-lipped on this issue, consider hiring divorce attorney in The Woodlands, TX.

  Who Is the Decision Making Authority?

When it comes to making decisions on the strategic plans and procedures to be followed during the proceedings, typically, a divorce attorney in The Woodlands, TX ought to be the decision maker. Throughout the process they often guide you on courtroom etiquettes and expect you to stick to their guidelines on do’s and don’ts violating which often backfire divorcing couples to get custody right etc.

These are all expected from a professional divorce attorney to help you reach the desired result. They should share their ideas on the available options to deal with various situations ( ) that come on the way, in addition to the possible consequences of different steps. However, a professional is not expected to make choices on your behalf; say, to oust your spouse or parenting plan. They’re the guide but not decision making authority.

Posted by brucem231 at 3:42 AM EDT

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