If you are planning to build a digital marketing team ( vitamintalent.com/marketing-job-interview-questions ), you need to find candidates who have a strong knowledge of digital marketing tools and strategies.
Here is the list of must-ask digital marketing interview questions along with answers that can help you identify the right candidates.
1. What Is the Role of SEO in Digital Marketing?
SEO focuses on gaining organic hits for your website while digital marketing goes beyond SEO and it focuses on the complete online existence of your website. SEO is also called integrated digital marketing.
2. Which Is the Best Form of Marketing – PPC, SEO, or Digital Marketing?
PPC and SEO are part of digital marketing and each has its unique advantages. If you want to know which is better, there is no right answer because it all depends on your needs.
If you want quick traffic and ready to pay for it, PPC is the way to go. If you have a limited budget and willing to spend time and put efforts to drive traffic to your website, SEO is the best option.
3. What Is Google Ads and How Does It Work?
It is one of the important digital marketing interview questions. Google Ads is an advertising platform by Google in which advertisers can bid for specific keywords for their advertisements to appear on Google search results pages. Advertisers create a Google Ads account and choose specific keyword terms and specify the maximum amount they are ready to spend.
If there are several advertisers bidding for similar keywords, an online auction is held. Google takes the keyword information and the maximum bid amount from different Google Ads accounts and the account with maximum bid amount wins. Besides maximum bid amount, quality score is an important element for determining ad placement. The advertisement needs to be relevant to the user and the keywords targeted for.
Whenever anyone searches with the keywords specified, Google displays your business information (advertisement) and links in the Ad section of the Google Search results page.
4. What Are the Main Areas Where Keyword Optimization is Done?
Keywords placement is important for better ranking. Some of the areas where keyword optimization is conducted are:
· Website URL
· Website Title
· Meta tags
· Web Page Content
5. What Do You Mean by a Responsive Website?
A responsive website is the one that is capable of adjusting its layout as per screen orientation, or size (vertical or horizontal) of a device it is seen on. It plays an important role in enhancing the overall user experience.
So these are some digital marketing interview questions that you can include in your selection questionnaire. Now that you have knowledge about the basic areas of digital marketing ( ), get ready to interview potential candidates with more confidence.
Do you know any other digital marketing questions that should be part of this list? Please feel free to comment.