Topic: Marketing and Advertising
There is no denying that the market potential of Weibo Advertising ( www.adstochina.westwin/Weibo-Advertising ) has proven to be an unparalleled option for all business groups from the Western globe when it comes to social media marketing in China. The microblogging social platform has been operational with an array of encouraging advertising tools complementing to your business goal. Nevertheless, prior to placing your ad in Weibo, if you’re wondering why you would give preference to Weibo, continue reading the article that was intended to analyze in brief three most appealing attributes of the social site that magnetizes millions of multinational to small and medium enterprises to go with Weibo.
Weibo has been operational with most encouraging engagement opportunities through its advertisement that inspires and makes your social media endeavor a real hit. Through various classes of ads, not only you can have noteworthy visibility of your blogs and contents among your valued followers, however, that helps their expose to potential groups. It happens as your current followers post ‘likes’ and also forward them to their peers, share their ideas among relations, which typically helps boost business network, enabling you to reap the maximum output of your social marketing project.
When compared to so-called outbound advertising tools as well as its equivalent social sides available in Chine, the nicest part of Weibo advertisement is its budget-friendly price structures are consistently found affordable to all business groups irrespective of the financial status. With this advantage, you can spend reasonably little money to try out varied ad plans available on it and accordingly locate one that is best for your product/ services.
Ample Option Range
Weibo advertising is fitted with four groups of promotional schemes. The exclusivity of Weibo which makes it increasingly popular among business people, is even with a minimal budget, you can have ad placement options through its ten various types of Ad formats. So why worry again, to perform successfully with Weibo, consider following the steps below and get instant success.
Before placing an ad- decide your Advertisement Goal
Getting prospective engagements – Increased engagement is the only way to strengthen your social presence amongst current and potential followers who happen to be your valued customers’ overtime.
Gaining more followers – Through posting engaging contents and inspiring meaningful posts on the Weibo account, you can effectively influence more and more followers who get connected with your existing follower base and helps you reach wide scale audience.
Boosting brand awareness – with a view to boost brand awareness, Weibo allows its advertisers to post digital ads such as banner or commercials on its social platform.
Selection of Ad Format
For engagement a
Consider having a hashtag that won’t require you to spend merely a penny as long as you’re the foremost user of the tool enabling you to boast its ownership. As a host of the hashtag, you can make an appeal to post all our Weibo ads accompanied by the hashtag, which will display on the hashtag page with your advertisement. However, if you go for a paid hashtag facility, they are found especially on the top part of the page, and thereby, users look for hashtag can thus observe your page and also convey their opinion while boosting user’s engagement.
Fun Headline: it’s a paid advertising plan from Weibo that helps your posts to emerge on the top portion of your followers timeline feed.
To gain followers
Consider employing Fans Tunnel, which is ideally designed to reach beyond your present followers circle. In that case, your Weibo ad post will show in a timeline format. As followers click on them, they’ll be automatically taken to your account, the details of your side on a sidebar.
To Brand Building
Display-ads are a great choice to fantastically put an advertisement on Weibo ( https://adstochina.westwin.com/who_we_are/index.shtml ) which appears similar to commercial banners enabling you to promote your brand image.