Topic: Marketing and Advertising
Choosing a marketing agency for advertising outside the country is a challenging task. Apart from basic research, there are many other factors that you need to consider. So in this post, we will look at the few key suggestions on how to choose a reliable WeChat marketing agency ( www.adstochina.westwin/WeChat-Marketing-Agency ).
1. Ask about Experience
The first thing you need to consider is the experience of your marketing agency in the Chinese market. An experienced agency has a deep understanding of Chinese consumers’ behavior. They know how to create effective WeChat marketing campaign that can resonate with the Chinese audience and produce results. They have gained knowledge of what works and what doesn’t from their years of experience of working in the Chinese digital landscape. So look for an agency that has some industry experience under its belt.
2. Check Reputation
Reviews and ratings give you a fair idea about the reputation of the agency. Read the reviews of past clients and find out whether they are satisfied with company services. Check the list of clients your WeChat marketing agency has worked for. What is its client retention rate? Check the company’s website for case studies. If it is not shown there, request your company for case studies. If your company has nothing to show, then you can assume they haven't achieved anything significant in the past. You can also request your company for sharing some references from past clients. A well-reputed agency would appreciate this gesture.
3. Verify Physical presence in China
Another key thing that adds to the credibility of the company is its physical presence in China. You don’t need a company that does not have local digital experts working on your project. Many web-based companies get their work done through freelancers, which is no good for your project. Look for a company that has an office in China as well and a local team of digital marketing experts. Chinese digital landscape is entirely different from the Western digital landscape. Less than 10% of Chinese know English. You need a company that has expertise in the Chinese digital landscape.
4. Ensure Effective communication
Communication is of prime importance when you’re outsourcing your marketing campaign. Make sure the company you are choosing have open channels of communication. Language should not be a barrier between you and your marketing agency. Ask about the reporting process of the company. Do they provide you the tools to track results and measure the impact of the marketing campaign? Is the company transparent about the process? Look for a company that maintains effective communication with clients and explains transparently how they work on their implementation in order to achieve the objectives.
These are the four key tips you can follow to choose the reliable WeChat marketing agency ( ).