Topic: Marketing and Advertising
The rising demand of WeChat marketing ( adstochina.westwin.com/WeChat-Marketing ) within a small duration of almost eight years, even in a faster pace than Facebook of West has attracted increasing numbers of foreign enterprises to expand their business sphere in the World’s largest marketplace. For any business group, be it SME or a corporate giant, WeChat has literally become an indispensable social media site with its whopping number of registered users as high as 580 million, and the figure is increasing every single day.
Being an enthusiast to enter in China market, most possibly, you’ve gone through heaps of articles on the Web to know why it’s so demanding to Chinese consumers as well as businesses. For Chinese consumers, it’s emerged as an essential service to incorporate to their daily life. Thus, you can easily assume the high potential of working with WeChat to establish your brand presence in China. Here’re three major tips that you need to follow to make your marketing project a success.
Engaging Quality Content
Before posting contents, videos or voice messages through WeChat Marketing, make sure that the posts are informative, meaningful and appealing to target audience. Chinese users follow those accounts hunt for engaging posts as well as solutions to their needs, and simply neglect your page if found impractical or irreverent. Amidst the popular features of WeChat, Moments is one that enables users to browse, posting, reading articles while they love sharing their experiences with peers after viewing them. Instead of making your topics dull and tiresome, consider posting diversified blogs, messages, and content with link sharing to make them tempting to consumers and gain more and more followers.
Deploy Loyalty Programs
Execution of customer loyalty schemes are testified techniques while targeting, growing, as well as sustaining in a competitive marketing environment. In a market study, 91% Chinese consumers articulate that loyalty programs launched by various companies have increased their spending habits on widespread items. Not surprising, incorporating loyalty programs in WeChat Marketing is sure to make your project productive to bring growth, retain customers, fetch more followers, improve brand credibility and strengthen your marketing footprint in China. Consider loyalty programs like sending promotional offers, using reward points on buying, launching e-coupons for purchasing from stores, providing VIP card apps etc.
Use QR Code
Especially for foreign enterprises pursuing business success in China, the QR code has been a must-have a tool to reach a Chinese audience in the fastest way. To everyone’s amazement, many global brands using QR codes on their products to bring customers attention have proven how to drive online buyers to offline stores brilliantly. Whereas studies show that even in the fast-growing online shopping age, ecommerce sales worldwide stands to merely 11.9% of the overall retail market. That happens because the largest part of consumers even today are habituated to buy things right from outfits to fashion products, books to electronic gadgets or home appliances to decorative items physically from offline stores.
Having ‘QR’ code is the easiest way to directly bring your potential customer to your Brand’s WeChat account. WeChat Marketing ( ) channel automatically generates a QR code once buyers open an official account while you can make the code individualized boasting uniqueness of your brand image. The code can be used effectively for advertisement, marketing promotions or even in customer engagements. The flexibility of the code thus builds your brand awareness and image which is essential in social platforms.