Topic: Marketing and Advertising
It would seem that given today’s social media environment ( ), video production is a requirement for every organization as videos are an effective avenue to reach audiences across any number of devices today. Videos are everywhere, be it TV, the internet, tradeshows, social media and outdoor communications - the fact is to successfully leverage video organizations need a comprehensive strategy.
Why has video become so popular? Well, videos are engaging, effective and detailed, making it possible for organizations to convey their message typically in a span of 2 to 3 minutes. Further, video production can either be done in-house or outsourced to companies which offer professional video production services.
In-house production has its downsides, mainly increased production cost and process. You need to have a dedicated film production team, pay them, buy all the equipment and even accommodate travel, production expenses, and equipment maintenance. To that end, to alleviate a lot of those headaches it’s often better to work with a professional corporate video production partner, who can offer video production services for a flat fee. These video production companies have the experience to guide you through the process both from a creative and technical aspect; all with an eye on helping your organization produce quality corporate video content.
As you think about integrating video into your corporate communication, marketing, and PR plans let’s look at what to consider when you think about brand film production. Here are key aspects to keep in mind when you think about hiring these video production companies - and how to find the right video production service for your organization.
1. Define Your Requirements
Before starting the video production, you get to play a major role in ideating the video. Ideation includes deciding the message to be conveyed, the target audience, the way the idea has to be delivered, and the video format (live action, interview, B-roll, animation or some other type of corporate film or brand film). Before you approach professional video production companies, make a list of your requirements. This will help the conversation and allow each video production company to share insights into their services and how they can deliver your requirements. In a nutshell, these requirements will allow the video production company to ensure the right solutions are in place to allow your organization to have a successful video production project.
2. Research and Shortlist
Once you have defined your requirements, make a shortlist of all the video production companies which can cater to your production. Speak with these video production companies and ask about their fee structure, timelines, and learn about their approach to corporate video production. Gauge how well they are suited to meet your needs, do they have the right experience, and can you see working with these people on an on-going basis to produce your corporate video production? This analysis will enable you to compare Apples to Apples and know all of the particulars before you choose the right video production company for your project.
3. Review and Select
Once you have shortlisted two or three video production service providers, and requested a quote. It’s time to review the quotes provided - compare number of cameras involved, what size crew they’re proposing to use, do they understand your story, what’s their proposed timeline is to complete and deliver your corporate video production.
Once you're ready to move forward with the video production project ( ), reach out to the video production company to begin the process. We recommend that you ask the selected video production company for a full scope of work in writing with their formal quote to eliminate the potential for budgetary or delivery surprises at a later date.