Marketing positions are tough to fill. You can put the software developers through coding test to know whether they are good or not. But hiring for a marketing position ( vitamintalent.com/marketing-job-interview ) is a bit ambiguous. Even past performance and education cannot be considered good indicators of future performance in marketing.
To make things easy for you, we have compiled a list of marketing interview questions to help you identify if a candidate will be a good hire for your company.
1. Tell Us About An Innovative Marketing Strategy That You Would like to Implement in Your Next Job
This question will help you discover how much the candidate has kept himself or herself updated about new marketing trends and technologies. In their answer, you need to look at whether the candidate can name modern innovative marketing tactics. You need to see whether the candidate has enough knowledge and confidence to implement these innovative tactics.
A good candidate will show her happiness about getting an opportunity to implement an innovative marketing strategy. The candidate should show eagerness to know about the target audience of the marketing campaign and general information about them before proceeding further with such a strategy.
2. How Would You Respond to a Negative Review Left by a Customer on a Social Media Website?
It is one of the important marketing interview questions that help you understand how the candidate addresses the negative press. Negative reviews are part and parcel of marketing strategy. The candidate needs to have a plan to deal with the negative press that is a common thing today.
When the candidate is answering the question, you need to look at following things:
• Is the candidate feeling comfortable and confident while talking about dealing with negative reviews?
• Can the candidate draw a plan that can convert negative press into positive branding?
• What does the candidate think about the negative press? A setback or an opportunity to set things right?
The candidate should be focused on addressing the customer issue first and then make efforts towards brand building.
3. If You Have Successfully Marketed a Product or Service, How Did You Measure Its Success?
The objective of the question is to test the candidate’s knowledge about analytical tools and the methods used by the candidate to measure success. In marketing, you cannot say a campaign is successful until you have metrics that tell the story of your success. Some of the things that you should look into the answer are:
• Does the candidate know about different ways to test customer awareness online and offline?
• How good is the candidate with metrics?
• Does the candidate have interest and knowledge about quantification and data?
The candidate should have knowledge about the popular analytical tools such as Google Analytics, KissMetrics, and Google Search console.
The marketing interview questions ( ) shared in this post dig deep into what the candidate actually did in the previous company. Do you any questions? Let us know your comments below.