Topic: web design
Magento is an open source platform which helps to build and maintain an online store. It has a theme based structure which allows a developer to form several stores with different layouts, skins and templates. When a developer becomes familiar with the magento platform, he/she can create as many stores they want. When you type "top e-commerce application" in search engines, Magento will be the first to be pulled up by the search engine.
Introduced in the year 2008, it is an open source e-commerce web application. It is the most preferred e-commerce application by online traders, worldwide.
Magento e-commerce offers a broad range of features, they are:
Marketing promotion and tools
Search engine optimization
Analytics and reporting
What makes this application so popular? Let us see the benefits of using Magento for e-commerce websites:
Manage Multiple Stores on a Single platform
Magento e-commerce websites allow a single user to manage multiple stores from a single administrative panel. It has various features which makes the management of multiple stores easier. It allows you to run your business 24 hours and 7 days a week, with its exceptional accessibility features. This in turn leads to higher profitability and promote the name of your store. Magento e-commerce accepts payments in different international currencies, helping your clients to purchase with ease.
Great Shopping Experience and Flexibility
Magento offers the best online shopping experience to its consumers. This is possible due to the efficient and extensive features, such as the shopping cart. It allows a one page check out, which means the user does not need an account on the website. The customer can just provide the payment details and shipping address. All websites using magento are integrated with postal services such as Fedex, UPS and the U.S. Postal Service.
Search Engine Optimization
Magento has a unique feature which helps your site increase its rankings on the search engines. The addition of SEO features allows for easy tweaking of the sites and ensures your magento e-commerce site can grow and change suitably. This in turn increases the awareness of your online store and online sales.
Various Plugin Options
In order to increase the functionality, magento provides several plugins to develop the websites in an easy way. It will help you to modify the applications and improve the features, which exists in the website.
Magento is the best content management system which provides various payment options for the shopping cart development in different types of currencies, through which you can solve the complexity of money transactions. For example a company like The North Face, which operates on 5 continents in multiple languages and currencies, being able to centrally control the entire operation is a big advantage.
Product Review and Comparisons
Product review and comparisons are extremely significant in determining the success of e-commerce websites. Magento development allows online store retailers to display a wide range of product reviews. You can also show up the comments and feedback made by experts and critics on your products.
A survey of e-commerce sites in the Alexa top million websites has found that, as of the first quarter of 2012, Magento is the most popular e-commerce solution. A recent analysis has shown that magento is used on 20% of the e-commerce sites internationally.
In the words of Larry Mills, Chief Information Officer of Maui Jim,
"We needed a site with fresh look, flexibility in managing content, and an opportunity for us to easily expand into the international market. The results speak of themselves. We are happy with the improved functionality of our site.”
This article was written by Fabian Bernardo on behalf of One Creations Limited, based in Hertfordshire, U.K., we specialize in web design, e-commerce, search engine optimization and customized software development. To know more about e-commerce shopping carts visit, eHow.com