Topic: Marketing and Advertising
With more than 75% of digital market share in China and over 600,000 websites, Baidu is undisputedly the nation’s largest search engine and advertisement platform. Thereby, when marketers from the West think of entering in the huge Chinese market, Baidu is considered as the most potential marketing channel, especially when it comes to paid search marketing. In order to do well in your Baidu PPC ( http://adstochina.westwin/baidu-Pay-Per-Click ) endeavor, follow five tips as stated below
Go for localization
The procedure of localization talks a lot more than merely presenting your Chinese website in Baidu. In fact, your entire marketing campaign and promotional strategy should be prepared, considering how the Chinese audience prefers to see you on Baidu. If you’re intended to penetrate the Chinese market, you should customize your business policy according to the culture of this nation. Specifically, when it comes to pay-per-clip campaigns in Baidu, you need to prepare your advertisement, research your keywords, and understand the competitor behavior in China completely from a different point of view rather than depending on the market research done for English-language readers.
If you spend some time to study different Chinese websites, you can notice how Chinese audiences love sharing their experiences with their community people through chat boxes! Among the most common ways of communication include chatbox, QQ messenger, as well as phones. Chinese Internet users prefer using real-time chat to get information, and thereby when adding real-time support to your marketing campaign, you can expect to find an increase in the conversion rates by three to four times.
Most foreign companies that enter China are facing competitors having much more experience than them. You cannot beat them with muscle power so, let them enjoy the top-ranking position for the time being. Meanwhile, get you prepared and strike them intelligently. Hire a digital marketing company registered with Baidu and create a superior mobile friendly Chinese website, a better landing page, as well as more appealing ads that can drive an increasing number of Chinese audiences in your Baidu PPC ( https://adstochina.westwin.com/who_we_are/index.shtml ) marketing plan. Choose keywords expediently and place bids strategically. Continuously go on reviewing your ranking in Baidu PPC and emerge as one of the major competitors of your rivals.
Maintain your quality score
It’s worth nothing that each keyword used in the Baidu PPC campaign is assigned with a quality score. Keywords with higher quality scores are most likely to appear on the left side and draw more attention to Baidu visitors, whereas ads with low quality score ads typically show on the right side and bring less traffic. Thereby, advertisers should make sure that their ads specifically on the left side of the Baidu search.
Show-off your foreignness
When it comes to any foreign or western brand, they are considered as a superior product in China. This perception can be advantageously used for your market promotion. Boast your foreignness and include it in the ad copy or website. Thus, adapt your marketing campaign according to what is expected in China but present your foreign brand image.